Vhara shambadzo

Zuva reApril Fool zvakare izuva rekuyeukwa kwekuvambwa kweApple. Gore rino, rinopemberera makore makumi mana nemaviri ekuvapo, rizere nenguva dzakawanda dzinokosha. Ngatirangarirei mamwe awo muhwirudzuro yegore negore.

Kuzvarwa

Anenge munhu wese anoziva kuti kambani yemazuva ano yeApple yakaberekerwa mugaraji revabereki vokurera vaSteve Jobs, asi isu tichiri kuda kuzviyeuka. Asi hushamwari huri pakati paSteve Jobs naWozniak hwakakura kupfuura kambani yemapuro. "Takatanga kusangana ndichiri kukoreji," mumwe wevakatanga, Steve Wozniak, akayeuka muna 2007. “Makanga muri 1971 apo imwe shamwari yangu yakandiudza kuti ndaifanira kusangana naSteve Jobs nekuti anoda zvemagetsi nemapranks. Saka akatizivisa.'

Kusvika kweApple I

Mabasa naWozniak munguva pfupi vakatanga kushanda zvakanyanya pane yekutanga yepamutemo Apple komputa. Apple yandakatengesa nemadhora mazana matanhatu nemakumi matanhatu nenhanhatu (yaive isina chekuita nezvitendero zvevapi vevatangi veApple), uye nhasi inotora mazana ezviuru zvemadhora panzvimbo dzekutengesa.

Apple II - kunyange zviri nani, kunyange zvakanyanya pachedu

Kwapera gore mushure mekuedza kwekutanga neApple ndakauya mhando itsva inonzi Apple II. Mukuda kwayo kuunza vashandisi komputa yemunhu chaiyo mupfungwa yechokwadi yeshoko, kambani yeapuro yakabudirira zvishoma panguva ino, uye Apple II yakawana nzira yayo mudzimba zhinji nemahofisi.

Apple inopesana neapuro

Apple zvakare yakadzika munhoroondo nedare rinonakidza ne ... Apple. Apple Corps., kambani yekurekodha yakavambwa nenhengo dzeBeatles ine mukurumbira, yave kwenguva yakareba kupfuura "kombuta" Apple, uye kambani yeCupertino payaida kupinda mumvura yebhizinesi remultimedia, yechipiri Apple yaisada. zvakanyanyisa - asi gakava racho rakapera makore gare gare .

Migove, migove, migove

Apple yakabuda pachena muna Zvita 12, 1980. Unogona here kufungidzira kuti mutengo wayo wekugovana waive chii panguva iyoyo? Yaiva madhora makumi maviri nemaviri.

Zvakanaka, Steve

Muna 1981, Apple co-muvambi Steve Wozniak akapona mutsaona yendege yaakapukunyuka nekukuvara kwakanyanya. Izvi zvakatanga kumumanikidza kutora zororo rehutano kwenguva pfupi, kubva kwaakadzoka, asi muna 1985 akasiya kambani yemapuro zvachose.

John Sculley anoziva nzira yake yakatenderedza helm

John Sculley akasiya Apple kubva kuPepsiCo. Paakatanga naye muna 1983, aikosha $800 mamiriyoni. Panguva yekubva kwake makore gumi gare gare, ukoshi hwekambani yemaapuro hwakakwira kusvika kumadhora mabhiriyoni masere. Sculley akakwezvwa naApple pasina mumwe kunze kwaSteve Jobs, uyo akabva amubvunza mubvunzo unokurudzira kana aida kutengesa mvura yakachena kusvika afa, kana kuti zviri nani kushandura nyika.

Mhoro, Mac!

Square, chena, compact, nyore kushandisa, shanduko - uye ine graphical mushandisi interface. Ndiyo yaive yekutanga Apple Macintosh. Kune vashandisi zvaireva kupera kwekutaurirana kuburikidza nemirairo, yeApple yakaunza makomputa kunyange pedyo nevashandisi. Mamiriro akajeka ekukunda-kukunda.

1984

XVIII Super Bowl. Iyo inouya Macintosh. Uye iyo Orwellian advertising nzvimbo "1984", iyo panguva iyoyo yakatora kufema kwevose vari vega uye nehunyanzvi veruzhinji, uye nanhasi inokodzera nzvimbo mumabhuku ekushambadzira nekugadzira kushambadzira.

Zvakanaka, Steve

Kunyange zvazvo Steve Jobs aiva nemhosva yekuuya kwaJohn Sculley kuApple, vanhu vaviri ava havana kuwirirana pamwe chete. Mamiriro ezvinhu akapera muna 1985 nekubva kwaSteve Jobs, uyo akabva atanga kambani yake NeXT.

Mhosva yeMicrosoft

Munguva yekuvapo kwayo, Apple yakasangana nematare edzimhosva akawanda kana mashoma kubva kumapato akasiyana, asi panguva ino yaive mhosva yakanangana neMicrosoft pachayo kudivi rekambani yemapuro. Mariri, Apple yakataura kuti iyo ichangoburwa Windows inoshanda sisitimu yakanga yakafanana neiyo graphical interface paMacintosh.

Powerbook iri kuuya

Kune Apple, raingova nhanho kubva pakombuta yako kuenda kune laptop. Yakauya muchimiro chePowerbook, ine simba rinoshamisa uye pamusoro pese kombiyuta inotakurika nezviyero zvenguva yayo. Mutsara wechigadzirwa wakazotsiviwa neMacBooks.

https://www.youtube.com/watch?v=U1hyA07V5lQ

Newton muchanza cheruoko rwako

Nguva refu, kare maoko evashandisi asati atora iPhone, Apple yakaburitsa PDA inodzorwa nestylus inonzi Newton MessagePad. Nechinyoreso chete. Chinyoreso chakazonzi naSteve Jobs hapana chaidiwa.

Apo Apple inotenga chimwe chinhu…

Mushure mekubva kwaSteve Jobs, kambani yeapuro haina kuita zvakanaka. Kwenguva yakati yakaomesa musoro ichiedza kushanda pasina muvambi wayo ane shasha, asi muhafu yechipiri yemakore makumi mapfumbamwe yakamugamuchira nechido kuti adzoke mumapoka ayo - pamwe chete nekambani yake yeNeXT.

iMac ine ruvara

Apple zvishoma nezvishoma yakava nyanzvi mukugadzira makomputa aidiwa nemunhu wese pamadhesiki avo. Pakupera kwemakumi mapfumbamwe, yakaburitsa mutsara wechigadzirwa wezvese-mune-imwe iMacs mune anoyevedza mavara. Komputa yeruvara ine apuro rakarumwa nokudaro yakava chishongedzo chefashoni panguva imwe chete.

Mabasa back in charge

Kunyangwe mamwe matauriro ediosyncratic, Steve Jobs aigara achikosheswa munzvimbo yake yehutungamiriri. Akatora zviri pamutemo kuApple zvakare muna 2000. Mushure memakore, Apple yakanga ichidzoka mukurumbira.

Yekutanga Apple Stores

Muna 2001, Apple yakaratidza hurongwa hwayo hwakakura hwekuvhura zvitoro zvinosvika makumi maviri neshanu zvezvitoro. Apple Stores, nemafungiro avo akajeka, munguva pfupi yakatevera yakava nzvimbo dzinotyisa dzevose vanonyanyisa veapuro rakarumwa.

Zviuru zvenziyo muhomwe yako

Vatambi veMP3 vaive vasina chimurenga munguva yavo. Asi kwakauya iPod. Akanga asiri wekutanga mutambi wehomwe, asi akakurumidza kuva ngano. Yakasarudzika dhizaini, zvirinani uye zvirinani mabasa nemuenzaniso wega wega uye yakaomesesa yekushambadzira mushandirapamwe yakaita basa ravo.

Tanga iTunes

Panguva iyoyo, pamwe vanhu vashoma vangadai vakatenda kuti nguva yekukwezva vakadzi vadiki kuunganidzwa wemaCD yaizopera rimwe zuva. iTunes yakatanga maitiro ekutenga zvemukati zvemultimedia mune yedhijitari fomu - uye zvakare nekubatikana kwekushandurwa kwemukati kubva kumuviri midhiya kuenda kune chaiyo fomu.

Steve Jobs chirwere

Muna 2003, Steve Jobs akagamuchira chirwere chisingachinjiki - kenza yepancreatic. Akanonoka kuziviswa kwepamutemo kwenguva yakareba, pamwe nekutanga kurapwa kwechinyakare uye kumanikidzwa kurapwa. Akarwa nekusindimara kwake kusvika panguva yekupedzisira.

Hurukuro yakapinda munhoroondo

Gore ra2005 uye kutaura kwaSteve Jobs kune zvikonzero zveStanford University. Pane chimwe chinhu chinoda kuwedzerwa here? Inonyanya kutaurwa, inokurudzira, iconic - uku kwaive kutaura kwemubatanidzwa weApple. Ivai nenzara, rambai makapusa.

Basa rakasiyana rakasiyana nemasheya

Nezvimwe zvishoma, kutenga Apple shares kwagara kuine pundutso. Nekudaro, mamwe mazuva aive akanaka mushure mezvose, izvo Apple yakatora mukana wekusatendeseka zvakanyanya uye kudzoreredza mazuva ekugoverwa kwemasheya kune vamwe vatungamiriri. Steve Jobs akakumbira ruregerero nekuda kwenyaya iyi.

Iyo iPhone iri kuuya

Gore 2007. Gore rinokosha kwete chete kuApple, asiwo kune vatengi varo, kumusika wefoni yefoni uye kune dzimwe nzvimbo dzakawanda. IPhone yakachinja mashandisiro anoita vanhu mafoni avo, mashandiro avanoita uye matambiro avanoita.

Kudivi rechitatu mapato

Rinenge gore mushure mekunge iPhone yekutanga yaona chiedza chezuva, Apple yakatanga chitoro chepamhepo apo vashandisi vaigonawo kudhawunirodha zvechitatu-bato zvikumbiro. Mwedzi miviri mushure mekutanga kwayo, App Store yakanyora zvinoshamisa zana remamiriyoni ekurodha pasi.

Tariro mukurapwa

Apo ruzivo pamusoro pechirwere chakakomba chaSteve Jobs chakava pachena, vanhu vazhinji vakavhiringidzika. Mabasa akaramba kurapwa kwechivanhu kwenguva yakareba, asi pakupedzisira akafunga kuisirwa chiropa muTennessee.

Iyo iPad iri kuuya

Mahwendefa akange aripo pamberi pePad. Asi hapana piritsi rakafanana neiPad. Muna 2010, shanduko isingatarisirwi yakauya pamwe nePadad, iyo yakaguma nekutengesa rekodhi yemapiritsi eapuro uye imwe yakakosha kupinda munhoroondo yekambani yemapuro.

Mamiriro ekushanda paFoxconn

Saka nekudaro, Apple ine mhedzisiro yakanaka uye zvivakwa zvayo zvehofisi zvinotaridzika senzvimbo iyo vashandi vangasatomboda kuenda kumba kubva. Asi macheni ekupa Apple akanyanya kuipa. Pakaitika kutevedzana kwekuzviuraya kwevashandi paFoxconn yeChina, zvakakanda mwenje wakashata paApple saizvozvo.

Kuzorora kwaSteve

Steve Jobs anga akavimbika kuApple kwehuwandu hwekuvapo kwayo uye haana kuisiya - kunze kwezviviri. Yokutanga yakanga ine chokuita nokusvika kwaJohn Sculley, yechipiri yakakonzerwa nehutano husina kunaka hweMabasa. "Ini ndinoda Apple chaizvo uye ndinovimba kudzoka nekukurumidza sezvinobvira," Jobs akadaro mukutaura kwe2011 kune vashandi.

Kuchinja kweGuard

Panzvimbo pokudzoka, zvisinei, zvinetso zvehutano zvakamanikidza Steve Jobs kurega kutungamira kwekambani yemaapuro. Mabasa anonzi Tim Cook somutsivi wake. "Ndagara ndichitaura kuti kana pakazoita zuva randisingachakwanise kubata mabasa angu kuApple, ndichave wekutanga kukuudza," Jobs akanyora mumeseji kune vashandi. "Sezvineiwo zuva riya rasvika."

Zvakanaka uye maapuro ose

Musi waGumiguru 5, 2011, Steve Jobs akafa aine makore makumi mashanu nematanhatu.

Kusvikira pahuma

Iyo yepamusoro rondedzero yemakambani akakosha kwazvo pasirese yaidzorwa nehofori Exxon - asi kusvika 2011, apo Apple yakatsiva iyo yakasarudzika uye isingade kusiya zvinzvimbo zvepamusoro kunyangwe mumakore akatevera.

Mitero, mitero, mitero

Kambani yeapuro yakatarisana nemhosva dzakawanda pamusoro pehupenyu hwayo - kusanganisira kupomerwa kuti inodzivisa kubhadhara mutero nehungwaru. Munzira iyi, Apple yaifanira kudzivirira Tim Cook pachake muWashington Congress. "Tinobhadhara mitero yese yatinofanira kuita, dhora rega rega," akadaro Cook.

Apple inotenga Beats

Muna May 2014, Apple yakatenga Beats Electronics inodarika $ 3 bhiriyoni, iyo ine, pakati pezvimwe zvinhu, yakakurumbira Beats mahedhifoni. Asi hazvina kumira pamahedhifoni, uye isu tinogona kuona pesvedzero yeBeats paApple Music chikuva, semuenzaniso.

U2 album yemahara

Pakupera kwemusangano mukuvhuvhuta 2014, apo Apple yakaunza iyo iPhone 6 uye iPhone 6 Plus kupasirese, iyo Irish band U2 yakaitawo. Mushure mekuita, bhendi rakazivisa pamwe chete naTim Cook kuti rwiyo rwavo rutsva rwaizove rwemahara kune wese. Pamusoro pekufara, chiziviso chakakonzerawo dambudziko remibvunzo ine chekuita nemirairo yekuti ungavanza sei albhamu mu iTunes.

Kubuda

Muna Gumiguru 2014, Apple CEO Tim Cook akazivisa zviri pamutemo hunhu hwake hweungochani kupasirese. Akave mukuru-pamusoro-soro kuita veruzhinji kubuda-kunze.

Iyo Apple Watch iri kuuya

Muna 2015, Apple yakabatana nemakambani akaita seSamsung, Pebble kana Fitbit uye yakabuda newachi yayo yakangwara inonzi Apple Watch. Pasinei nekunyara kwekutanga, iyo smart apple watch pakupedzisira yakakunda kufarirwa nevashandisi.

Apple vs. US Govt

Pakati pezvimwe zvinhu, 2016 yakaratidzwa nekupfura muSan Bernardino - nokuti Apple yakaramba kuteerera FBI uye kusunungura iPhone yeumwe wevapambi. FBI yakazopaza runhare pasina rubatsiro rwaApple.

Zvakanaka, Jack

Kuburitswa kweiyo iPhone 7 uye iPhone 7 Plus zvakare chiitiko chakakosha munhoroondo yeApple. I "manomwe" akabvisa jackphone yekare, iyo yaiva dambudziko risingagoneki, risingagoni kugadziriswa uye risinganzwisisiki kune chikamu chevanhu. Chimwe chikamu cheveruzhinji chakakunda dambudziko iri nekudzikisa kana kutenga AirPods.

Revolution X

Makore gumi mushure mekutangwa kweiyo yekutanga iPhone, Apple yakauya neyakamirirwa nemoyo wese modhi. iPhone X yakabvisa bhatani repamba remukati uye yakauya nehuwandu hwezvinhu zvitsva, seFace ID.

.