Vhara shambadzo

Apple yakazivisa mhedzisiro yemari yechikamu chechipiri chegore rino, zvinoreva mwedzi waNdira, Kukadzi naKurume. Uye pamwe hazvishamisi kuti vari kutyora zvinyorwa zvakare. Kunyangwe iyo ichatorwa sei, nekuti Apple yakatogadzirisa tarisiro yakawandisa yevanoongorora tichifunga nezve kurambidzwa kunogara kuchiitwa cheni yekugovera.  

Kukura kutengesa 

YeQ2 2022, Apple yakashuma kutengesa kwemadhora 97,3 bhiriyoni, zvinoreva kuti 9% gore-pamusoro-gore kukura kwayo. Saka kambani yacho yakashuma purofiti yemabhiriyoni 25 emadhora apo purofiti pachikamu chimwe nechimwe yaiva madhora 1,52. Panguva imwecheteyo, tarisiro dzevaongorori dzaive kune imwe nzvimbo yakapoteredza 90 mabhiriyoni emadhora, saka Apple yakapfuura zvakanyanya.

Rekodha nhamba yevashandisi vanochinja kubva kuAndroid 

Mubvunzurudzo neCNBC, Tim Cook akati kambani yakaona rekodhi nhamba yevashandisi vachichinja kubva kuAroid kuenda kuPhones panguva yepashure peKisimusi. Kuwedzera kwacho kwakanzi "kwakasimba kaviri-digit". Saka zvinoreva kuti nhamba ye "switchers" iyi yakakura ne10%, asi haana kutaura nhamba chaiyo. Nekudaro, maPhones akashuma kutengesa kwe50,57 bhiriyoni, kukwira 5,5% gore-pagore.

iPads haisi kuita zvakanyanya 

Iyo iPad chikamu chakakura, asi chete neinenge 2,2%. Mari yemapiritsi eApple yakasvika mabhiriyoni manomwe neshanu emadhora, ichitopfuura Apple Watch ine AirPods muchikamu chinopfeka ($7,65 bhiriyoni, kuwedzera kwegore negore kwe8,82%). Sekureva kwaCook, iPads ndiyo iri kubhadhara zvakanyanya kune ichiri yakakosha zvipingaidzo, apo mahwendefa ake aisvika kune vatengi vavo kunyange mwedzi miviri mushure mekunge arairwa. Asi zvinhu zvinonzi zviri kugadzikana.

Vanyoreri vakawedzera ne25% 

Apple Music, Apple TV+, Apple Arcade uye kunyange Fitness+ ndiwo masevhisi ekunyorera ekambani, ayo kana ukanyoresa, unogona kufambisa mimhanzi isina muganho, mabhaisikopo, kutamba mitambo uye zvakare kuwana kurovedza muviri kwakanaka. Luca Maestri, mukuru wezvemari weApple, akati huwandu hwevanyoreri kumasevhisi ekambani hwakawedzera ne165 miriyoni vanobhadhara vashandisi zvichienzaniswa negore rapfuura, kusvika kuhuwandu hwe825 miriyoni.

Chikamu chesevhisi chega chakaverengera madhora mazana maviri nemakumi mapfumbamwe emadhora emari muQ2 2022, inodarika zvigadzirwa zvakaita seMacs ($ 19,82 bhiriyoni, kumusoro 10,43% gore-pamusoro-gore), iPads, uye kunyange chikamu chinopfeka. Saka Apple iri kutanga kunyatsobhadhara mari yayakatodurura mubasa, zvisinei nekubudirira kukuru kweApple TV + kuOscars. Nekudaro, Apple haina kutaura nhamba dzipi sevhisi yega yega.

Kutengwa kwemakambani 

Tim Cook akataurawo kumubvunzo pamusoro pekutorwa kwemakambani akasiyana-siyana, kunyanya kutenga mamwe makuru. Nekudaro, zvinonzi chinangwa cheApple hachisi chekutenga makambani makuru uye akasimbiswa, asi kutsvaga izvo zvidiki uye zvimwe zvekutanga zvinounza iyo kunyanya zviwanikwa zvevanhu uye matarenda. Izvo zvakapesana nezvakataurwa pamusoro pazvo nguva pfupi yadarika, zvekuti Apple inofanirwa kutenga kambani yePeloton uye nekudaro ibatsire pachayo kunyanya mukuvandudza kweFitness + sevhisi. Unogona kuverenga yakazara press release apa. 

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