Vhara shambadzo

Press Release: Conference Mobile Internet Forum ine shuviro yekuratidza mafambiro mumunda wenharembozha uye kuratidza vese vanofarira mafoni maitiro ekushandisa zvizere kubata nguva mubhizinesi zvakare. Ichatarisawo pakuvandudzwa kwemusika wenharembozha.  

Tsvaga kuti imarii iri kuitwa mukushambadzira kwenhare uye kuti ndevapi vatambi vanotonga musika uye sei kuwana data zviri pamutemo kubva kunharembozha uye wozoshandisa iwo mukushambadzira sedhata rakadaro analyze. Sei gadzira mobile applications nemitambo pachinzvimbo chekushambadzira kusingakoshi, ivo vanokuratidza pane chaiwo mabhureki emhando senge Kofola, Kozel, Fanta kana Letiště Praha. Mukuwedzera, iwe uchaona kuti sei munguva surveillance capitalism kushandisa data rakawanikwa kubva mbozhanhare kunanga vanhu uye tevedzera zvaanoda.

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Chii chaizvo chakakumirira?

Ndeipi yazvino mobile traffic data, imarii mari iri kutenderera mu mobile advertising uye ndevapi vatambi vanotonga musika? Chipi kutyisidzira zvichazova Mobile Internet kutarisana mune ramangwana rinoonekwa uye mikana ipi yaachakwanisa kushandisa? Iwe uchawana zvakananga kubva kunobva, kubva kuJana Břeská naPetr Kolář kubva kumubatanidzwa. SPIR. 

Publicist Patrick Zandl icharatidza kuti zvinogoneka sei kunanga vanhu nerubatsiro rwealgorithms zvichienderana nedata rakawanikwa kubva kunharembozha nemakomputa uye achipesvedzera zvishuvo zvake nezvishuwo. 

Imwe yeanonyanya kutariswa Slovak YouTubers ndiDaniel Štrauch, achiita pasi pezita remadunhurirwa GoGoManTV, zvichauya pamwe chete Irena Micková kubva kuCoca-Cola online chiitiko chakagadzirirwa Generation Z:  Vakaita mutambo muMinecraft fantasy Halloween Lunapark, umo vaibatanidza vapesvedzeri vakanakisisa.

Jan Rysanek kubva kusangano WMC GRAY icharatidza kukosha kwazvakaita kugadzirisa dhizaini kune mafomati. Vanyori vakakwanisa kuzviita nekuda kwemitambo yemafoni Vanodya furo zve brand Kofola batanidza kutamba kwevanhu ne nokutengesa chigadzirwa zvinobudirira. 

Kubatanidza mucherechedzo wechinyakare Velkopopovicky Kozel uye zvakakwana matekinoroji matsva emitambo muMessenger, unonyanya kuitirwa vechiduku ndiwo musoro Adam Špina kubva kune advertising agency TRIAD Advertising. 

Vítek Škop weVIVIDBOOKS achafunga kuti anogona sei augmented reality kupa mhinduro kumatambudziko agara aripo uye kugadzira chimwe chinhu chinobatsira, pamwe kunyangwe chebhizinesi. 

Isu tinokwevera kumasevhisi akareruka uye ane nguva-anoshanda uye maapplication. Vladimir Bartl kubva kuSmartlook inoedza kupindura mubvunzo wekuti sei zvakadaro kuchengetedza zvikumbiro. 

Sei kuunganidza zviri pamutemo data kubva kune zvikumbiro nemitambo uye shandisa ivo mberi mukushambadzira kuitira kuti tisafambe munzvimbo yegrey, gweta rinoratidza Petra Dolejsová. 

Shandisa zvakanyanya nguva yekubata. Enda kumusangano Mobile Internet Forum aifarira iwo azvino maitiro kubva munyika yenharembozha internet uye nharembozha, kurudzirwa maapplication akabudirira uye gadzirirai ramangwana. Chiitiko chinotanga ikozvino 9. Září 2020 kubva na9:00 a.m. muCity Conference Center muPrague.

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