Alza anoshuma kumhanya kukuru. Zvishandiso zvekushanda kubva kumba, zvitoro zvemishonga, mitambo, matoyi, zvekuzvivaraidza uye mabhuku zviri kutengeswa

Mamiriro ezvinhu enjodzi aziviswa munyika dzakawanda  inoratidzwa  uye pamusoro pekuumbwa kwebhasikiti rekutenga. Vatengi vemakambani uye vanhu vanotenga muhuwandu kunyanya midziyo yehofisi yekumba, Alza zvakare inopa Hardware uye masisitimu eiyo yakakosha ruzivo masisitimu. Asi kune zvakare kudiwa kwakakura munzvimbo dzehutsanana, varaidzo uye zvinhu zvemumba. Kutengeswa kwemamwe marudzi emidziyo kuri kuwedzera nemazana kubva muzana.

Kuvharwa kwezvimwe zvitoro zvezvidhinha-nedhaka uye zvirambidzo pahupenyu hweveruzhinji muCzech Republic neSlovakia zvine chekuita nekutenga kwevatengi. Vese maCzech neSlovakia vari kufamba zvakanyanya kunharaunda yepamhepo uye vachisarudza mae-zvitoro senzira yakachengeteka yekutenga - mukuenzanisa kwegore negore, mutengo munyika mbiri idzi wakakwira neinopfuura 70%, muHungary nevanopfuura. 100%, muAustria neinopfuura 300%. Traffic muAlza iri kutanga kusvika nguva isati yasvika Kisimusi. Madhipatimendi ese nemasisitimu arikupfuura nekurwiswa kukuru, kuri kutonga nekambani kusvika parizvino nekuti yakagadzirisa mamiriro acho nekukurumidza.

"Kuchinja kwemaitiro ekutenga kunoonekwa, kuwanda kwebasa ree-shop uye mashandiro edu anogona kufananidzwa nemwaka wepamusoro (Mbudzi, Zvita). Isu tinoedza kuita zvinoenderana nemamiriro ezvinhu, tinoramba tichisimbisa vashandi vedu uye tichigara tichizadza stock yedu. Pakati pezvinonyanya kukumbirwa midziyo yekushanda kubva kumba - sales mabhuku ekunyorera uye mamonitor akawedzera gore negore neanopfuura 100%, maprinta, zvikamu zvekombuta uye zvishongedzo zvinodarika 60%, zvemuhofisi ne78%. Iyo yese bhizinesi reAlza chikamu chakasvetuka 66%. Isu takagadzirira kupa vatengi vedu huwandu hwakakura hwezvinhu izvo zvinozoita kuti zvive nyore kwavari kubata nematanho anoshamisa akadai sekuvharirwa, kushanda kubva kumba kana kuchengeta vana vasingakwanise kuenda kuchikoro, "anodaro Alza.cz sales director. Petr Bena. Kambani nekudaro inosimbisa kuti ishamwari yakakosha kumakambani uye mhinduro kune zvavanoda zvakanyanya nekuda kwezvakasiyana zvinhu muzvitoro. "Mumamiriro ezvinhu ekuvhiringika kweketani yekugadzira uye kushomeka kunotarisirwa kuperevedza panguva yeQ2, isu takawedzera hesiti yedu neinopfuura 60% muna Ndira naFebruary. Naizvozvo, mumamiriro ezvinhu aripo, isu tinokwanisa kugadzirisa kuwedzera kamwe kamwe kudiwa kubva kumakambani kana tichibata nezvivakwa zvavo uye basa risingatarisirwe kubva kumba, "anowedzera Bena.

Matanho ambotaurwa anoratidzwa zvakanyanya mukutenga. Zvinhu zvemuchitoro chezvinodhaka uye zvinodiwa zveimbwa nekatsi zvakanyorwa svondo rakasimba kwazvo munhoroondo, apo huwandu hwemapoka ezvigadzirwa senge zvinodiwa kune diki (manapukeni evana uye chikafu chevana), zvigadzirwa zvekuwachira kana mishonga inouraya utachiona zvakakura neanopfuura 200% gore negore. .

Iyo kambani yakanyorawo kuwedzera kukuru munzvimbo kushandisa nguva yekusununguka. Vatengi vari kuwedzera kutenga marudzi ese emidziyo yemitambo - kuwedzera kweanopfuura 200% (kunyanya e-mabhasiketi, scooters, treadmills, mabhasikoro ekurovedza muviri) kana mapepa nemabhuku emagetsi (+95%). Mitambo nemitambo yekunyaradza, kits yekuvaka nemitambo yebhodhi zvine kanopfuura katatu. Sezvineiwo, kutengeswa kwemichina yekusonesa kwakawedzera ne+301%, ma air purifiers, mabheki edzimba nemafiriza zvese zvakaratidza kuwedzera kweanopfuura. 700%.

Iriwo musoro mukuru kune vatengi dzidzo yepamusha yevana. Zvinyorwa zvinogadzirira vadzidzi bvunzo dzekupinda, bvunzo dzematriculation uye bvunzo parizvino zvakaiswa pakati pemabhuku ane kuwedzera kukuru kwekutengesa. Alza ari kuyedza kugarisa vabereki mune izvi, ndosaka zvakaderedza mutengo izvozvi mazana emabhuku edzidzo uye akakurumbira e-e-book (semuenzaniso 40% kuderedzwa pa-e-zvinyorwa kubva kuEdika inotsikisa imba), yeSlovakia apa uye 30-50% zvakachipa i audiobooks muCzech Republic uye Sirovhakiya.

Po kupfupisa chirongwa chechikwereti cheAlzaNEO (muCzech Republic neSlovak Republic) Alza ari kutora imwe nhanho inoshamisa munzvimbo yeayo masevhisi emari: kwenguva yakareba yemamiriro enjodzi, iri kuwedzera mutengo wekutenga nekukura kwakamisikidzwa, izvo zvinonzi Wechitatu. Pano, kambani inowedzera huwandu hwezvigadzirwa ne25%,  iyo menyu ikozvino ine approx 15 zviuru zvimedu zvezvinhu kubva pa3 kusvika ku50 zviuru CZK. NeTřetinka, mutengi anobhadhara chete 1/3 yemari uye anobhadhara yasara pasina kuwedzera kana imwe mari chero nguva mukati memwedzi mitatu, iyo inogona kubatsira zvakanyanya mukugadzirisa kushomeka kwenguva pfupi mumari yemunhu nedzimba. Ichi chinopihwa chinoshanda chete muCzech Republic.