Philip Houska Mukuru weApple Stores, Angela Ahrendtsová, akasiya chigaro chemukuru wefashoni Burberry brand yeApple muna 2014, muhurukuro naRick Tetzel kubva. Fast Company yakaburitsa ruzivo maererano netsika pafemu yeCalifornia. Pasi pehutungamiriri hwaAhrendts, Apple yakakwanisa kuchengetedza nhamba yevashandi muzvitoro muna 2015 (81 muzana), inova nhamba yepamusoro munhoroondo. Zvichida izvi zvakakonzerwawo nekuti maneja anozivikanwa anobata vari pasi pake.
“Handivaone sevanotengesa. Ini ndinovatarisa semaneja ekambani, vanoita kune vatengi vedu nezvigadzirwa izvo Jony Ive nechikwata chake vanga vachigadzira kwemakore, "anotsanangura kudaro Ahrendtsová, ane zita chairo mutevedzeri wemutungamiri wekutengesa nekutengesa online. "Mumwe munhu anofanira kutengesa izvo zvigadzirwa kune vatengi nenzira yakanaka kwazvo."
Mumwedzi yake mitanhatu yekutanga paApple, paakashanyira anopfuura makumi mana akasiyana Apple Stores, ane makore makumi mashanu neshanu akagamuchira Order yeBritish Empire akanzwisisa kuti nei kambani yeCalifornian iri imwe yeakanyanya kubudirira. Vashandi vake vanomuona zvakasiyana.
Vanodada kuva chikamu chekukura kweimwe yemakambani ane simba uye vanoremekedza tsika dzakasimba dzakasimbiswa pasi peSteve Jobs. Sekureva kwaAhrendts, tsika yacho yakasimba zvekuti mazwi ekubata se "kudada, kuchengetedzwa uye hunhu" akajeka uye anonyatso zivikanwa nevashandi.
"Kambani iyi zvakare yakagadzirwa kuti ichinje hupenyu hwevanhu uye icharamba ichidaro chero zvakakosha, hunhu nemafungiro zvichitsigirwa. Ndiwo musimboti weApple," Ahrendts akadaro. "Tsika yese yekambani yakavakirwa pazvinhu izvi, uye ibasa redu kuisvitsa padanho iro riri nani pane patakavamba," Ahrendts akataura sahwira wake iye zvino, Apple CEO Tim Cook.
Kune vasina ruzivo, zvingasava zvakajeka, asi maererano nemusoro weApple Stores, uyo akapedza nguva neboka, tsika yacho yakadzika zvikuru kupfuura chero munhu angafungidzira. Uye kwete chete kumahofisi makuru ekambani, asiwo pakati pevashandi pasi rose. Maonero evatengi uye manzwiro ezviito zvakasiyana ndeye DNA yeApple, iyo, pakati pezvimwe zvinhu, inovaka zita rayo pachinhu ichi.
Mubvunzurudzo nemagazini imwe chete munaNovember wegore rapfuura, paakapa veruzhinji kunzwisisa kwakadzama kwekushanda kweApple Stores uye akaburitsa zvimwe zvishuwo zveramangwana, akataura kuti Apple ikambani "yakafuratira", i.e. rudzi rwesangano. uko manejimendi epamusoro anowanzo taurirana zvakananga neakaderera mapositi uye zvakare nevatengi. Kune izvi, akawedzera ruzivo rwaanonyanya kushandisa e-mail kutaurirana nevashandi vake, izvo zvisiri zvakajairika munzvimbo yake.
Hongu, ndizvo chaizvo zvandiri kutaura.
Paunoenda kuApple Store, unosangana nechido, kuravira uye hunhu hwehunyanzvi, uye hazvina basa kuti wakapfeka sei, chii chaunotenga, kana kungoenda kunotarisa chimwe chinhu.
Kusiyana neizvi, zvitoro zveCzech iStyle, iWant... vanoshanda pamisimboti yakasiyana - kana ukasazunguza pasuru mukati memaminitsi maviri, uchawana meseji nenzira yekuzvitutumadza kuti isu tiri munhu uye uri kutinetsa.
Handisi kuti izvi zvinoshanda kune vese vashandi, asi zvakajairika. Izvi hazvife zvakaitika kwauri muchitoro chechokwadi.
Ndosaka ndichitenga chete kubva kuApple.
100% chokwadi :)