Michal Ždanský Apple nhasi yakasimbisa kutenga kwesocial media analytics kambani Topsy Labs. Topsy inonyanya kuongorora social network Twitter, apo inoongorora mafambiro emashoko chaiwo. Semuenzaniso, inogona kuona kuti kangani chinhu chakapihwa chinotaurwa nezvacho (tweeted), uyo ari munhu ane simba mukati metemu, kana anogona kuyera kushanda kwedanidziro kana kukanganisa kwechiitiko.
Topsy zvakare ndeimwe yemakambani mashoma ane mukana weiyo Twitter yakawedzera API, kureva iyo yakazara rwizi rwematweets akaburitswa. Iyo kambani inozoongorora iyo data yakawanikwa uye inotengesa kune vatengi vayo, iyo inosanganisira, semuenzaniso, masangano ekushambadzira.
Hazvina kujeka zvachose kuti Apple inoda kushandisa sei kambani yakatengwa, Wall Street Journal zvisinei, anofungidzira nezve inokwanisika tie-in nemimhanzi yekufambisa sevhisi iTunes Radio. Ne data kubva kuTopsy, vateereri vanogona, semuenzaniso, kuwana ruzivo nezvenziyo dzakakurumbira parizvino kana maartist ari kutaurwa nezvawo pa Twitter. Kana iyo data inogona kushandiswa kuteedzera maitiro emushandisi uye zvirinani kushambadzira kushambadzira munguva chaiyo. Parizvino, Apple yakave nerombo rakashata nekushambadzira, kuyedza kwayo kuita mari yemahara zvikumbiro kuburikidza neAds haisati yawana mhinduro yakawanda kubva kuvashambadzi.
Apple yakabhadhara madhora mazana maviri emadhora (angangoita mabhiriyoni mana ekorona) kuti atore, mutauriri wekambani iyi akapa chirevo chakajairwa nezvekutenga: "Apple inotenga makambani madiki tekinoroji nguva nenguva, uye isu kazhinji hatitaure nezvechinangwa kana zvirongwa zvedu. "
