Ondrej Holzman Sezvo Apple iri hofori kambani uye kwese kwainoshanda, kushoma kudonhedza nezve zvigadzirwa zvayo zviri kuuya. Naizvozvo, zvinokatyamadza kuti yazvino kuvuza kune vezvenhau ine chekuita nemusangano apo Apple yakanangana neinodaidzwa kuti "leky".
Nechekare mumazuva aSteve Jobs, Apple yaizivikanwa nekuvanzika kwayo, uye ivo vainyanya squeamish muCupertino pamusoro pekudonha kwese kwechigadzirwa chiri kuuya. Mutsivi weMabasa, Tim Cook, akatozivisa muna 2012 kuti aizonyanya kutarisa kudzivirira kudonha kwakafanana, ndosaka Apple yakagadzira boka rekuchengetedza rakagadzirwa nenyanzvi dzakamboshanda muAmerican security and intelligence agency.
Panguva iyo Apple inogadzira makumi emamiriyoni ePhones nezvimwe zvigadzirwa mwedzi wega wega, hazvisi nyore kuchengeta zvese zvakavanzika. Matambudziko aiwanzove ari muAsia yekugovera keteni, uko prototypes uye zvimwe zvikamu zvezvinouya zvigadzirwa zvakarasika kubva kumabhandi uye kuitwa. Asi sezvazvinozoitika, Apple yakakwanisa kuvhara gomba iri zvakanyanya.
Magazini Pepa Rehurukuro kuwana kurekodha kwechipfupi, chakanzi "Kumisa Mavuji - Kuchengeta Chakavanzika paApple," umo director wezvekuchengetedza pasi rose David Rice, director wezvekuferefeta kwepasirese Lee Freedman naJenny Hubbert, vanoshanda pakuchengetedza kutaurirana uye timu yekudzidzisa, vakatsanangurira kambani ingangoita zana. vashandi , zvakakosha sei kuApple kuti zvese zvinodiwa hazvinyatso kubuda.
Hurukuro yakavhurwa nevhidhiyo yaisanganisira zvikamu zveTim Cook achisuma zvigadzirwa zvitsva, mushure maizvozvo Jenny Hubbert akataura nevateereri: "Makanzwa Tim achiti, 'Tine chimwe chinhu zvakare.' (mukutanga "chimwezve chinhu") Chii zvakadaro?'
"Kushamisika uye mufaro. Kushamisika uye mufaro kana isu tichipa kune nyika chigadzirwa chisina kubuda. Inoshanda zvinoshamisa, nenzira yakanaka chaizvo. Ndiyo DNA yedu. Chiratidzo chedu. Asi kana pakabuda mvura, inotowedzera kukanganisa. Kurova kwakananga kwatiri tese, "akatsanangura Hubbert, ndokuenderera mberi nekutsanangura nevamwe vake kuti Apple inobvisa sei kuvuza uku nekuda kwechikwata chakakosha.
Mhedzisiro yacho yaive zvimwe zvakatishamisa kuwana. "Gore rapfuura raive gore rekutanga iro ruzivo rwakawanda rwakaburitswa kubva kumakampasi eApple kupfuura kubva kune yekutenga. Ruzivo rwakawanda rwakaburitswa kubva kumakampasi edu gore rapfuura kupfuura kubva kune yese yekugovera yakasanganiswa, "akadaro David Rice, aishanda kuNSA neUS Navy.
Boka rekuchengetedza reApple rakaita (kunyanya muChinese) mafekitori mamiriro ezvinhu zvekuti hazvigoneke kuti chero wevashandi abudise chidimbu cheiyo iPhone nyowani, semuenzaniso. Yakanga iri zvikamu zvezvivharo uye chassis yaiwanzo kubudiswa kunze uye kutengeswa pamusika mutema, nekuti zvaive nyore kuziva kubva kwavari kuti iyo itsva iPhone kana MacBook ichataridzika sei.
Mupunga akabvuma kuti vashandi vomufekitari vaigona kuva vane unyanzvi. Pane imwe nguva, vakadzi vaikwanisa kutakura mapasuru anosvika zviuru zvisere mumabhuras, vamwe vaidonhedza zvidimbu zvechigadzirwa pasi pechimbuzi, vachingozvitsvaga mumapombi, kana kuzvibata pakati pezvigunwe zvavo pavanenge vachienda. Ndosaka pave nekuongorora kwakafanana nekwakaitwa, semuenzaniso, iyo US Transportation Security Administration mumafekitori anogadzira Apple.
"Huwandu hwavo hwepamusoro vanhu 1,8 miriyoni pazuva. Yedu, yemafekitari makumi mana chete ari kuChina, vanhu 40 miriyoni pazuva,” anotsanangura kudaro Rice. Uyezve, apo Apple inokwidza kugadzirwa, inosvika vanhu vanosvika mamirioni matatu pazuva vanofanirwa kuongororwa pese pavanopinda kana kubuda muchivako. Zvisinei, mhedzisiro yezviyero zvakakosha zvekuchengetedza zvinoshamisa.
Muna 2014, 387 zvivharo zvealuminium zvakabiwa, muna 2015 chete 57, uye makumi mashanu akazara awo zuva rimwe chete chigadzirwa chitsva chisati chaziviswa. Muna 50, Apple yakabudisa mamiriyoni makumi matanhatu neshanu emakesi, ayo mana chete akabiwa. Kuti chikamu chimwe chete kubva pamamiriyoni gumi nematanhatu chakarasika muhuwandu hwakadaro hachidaviriki zvachose munzvimbo iyi.
Ndosaka Apple yave kugadzirisa dambudziko idzva - ruzivo nezve zvigadzirwa zviri kuuya zvakatanga kuyerera zvakananga kubva kuCupertino. Kuferefeta kwechikwata chekuchengetedza kunowanzotora makore akati wandei kutsvaga kwakabva kuvuza. Gore rakapera, semuenzaniso, vanhu vakashanda kuchitoro cheApple online kana iTunes kwemakore akati wandei vakabatwa nenzira iyi, asi panguva imwechete vakapa ruzivo rwakavanzika kuvatori venhau.
Nhengo dzechikwata chekuchengetedza, zvisinei, dzinoramba kuti panofanirwa kuve nemhepo yekutya kuApple nekuda kwemabasa avo, vachiti hapana chakafanana neBig Brother mukambani. Izvese nezvekudzivirira kudonha kwakafanana nekugona sezvinobvira. Maererano neRice, boka iri rakagadzirwawo nokuti vashandi vakawanda vanoedza kuvhara zvikanganiso zvine chokuita nekuputsika kwekuvanzika nenzira dzakasiyana, izvo pakupedzisira zvakanyanya kuipa.
"Basa redu rakauya nekuti mumwe munhu akazvivanza kwatiri kwemavhiki matatu kuti akasiya prototype mubhawa kumwe," akadaro Rice, achitaura nezvenyaya yakashata kubva muna 2010, apo mumwe mainjiniya akasiya prototype ye iPhone 4. mubhawa, iyo yakabva yaburitswa kune vezvenhau isati yasumwa . Kunyangwe Apple ichikwanisa kudzivirira kuvuza nenzira kwayo semuChina zvinoramba zvichionekwa, asi - zvinoshamisa nekuda kwekudonha - tinoziva kuti kambani yeCalifornian iri kushanda nesimba pairi.
Phil Schiller akazvitsanangura zvakanaka muWWDC Live Show yaJohan Gruber: https://vimeo.com/220770851
Ini ndinofunga kuvuza inzira huru yekushambadzira yeApple kuchengetedza iyo chaiyo nhanho yekunakidzwa kwemusika pakati pekutangwa kwechigadzirwa. Uye chaizvoizvo pasina muripo. Kuvamisa zvachose kunogona kukuvadza Apple.
Iwe unogona kunge uchiziva zvakawanda nezveApple kushambadzira kupfuura Apple :-)