Filip Novotny Kutepfenyura mimhanzi masevhisi akadai sePandora, Spotify kana Last.fm vachangobva kubata nemhando yedhijitari kugovera mukuzivikanwa. Zvisinei, havana mari. Apple ichawana kiyi yekutonga indasitiri?
Apple inodyidzana zvakanyanya neindasitiri yemimhanzi mupfungwa dzevazhinji vedu. IPod vatambi vakabatsira kambani yeCalifornian kusvika pamwero wakati kubva mumamiriro ezvinhu akaoma mukupera kwemakumi mapfumbamwe, chitoro cheTunes chakatangwa muna 2003 chakabva chave chikuru uye chinonyanya kufarirwa mimhanzi kugovera. Munguva pfupi yapfuura, zvakadaro, maererano nedzimwe ongororo (semuenzaniso fy Nielsen Co.), nzvimbo dzekushambadzira dzakadai sePandora, Spotify kana Last.fm dzakakunda. Aya masevhisi anopa kugadzirwa otomatiki kwezviteshi zvemimhanzi zvichibva pakusarudzwa kwerwiyo kana muimbi uye mukana wekuridza iwo ipapo ipapo muwebhu browser, mimhanzi inoridza kana kunyange parunhare mbozha. Mutereri anogonawo kugadzirisa kuumbwa kwechiteshi chake nekuyera nziyo dzega. Sezvinoitwa neredhiyo yechinyakare, nhepfenyuro dzinowanzo kuve dzemahara asi dzichitsigirwa nekushambadzira kushambadzira. Maererano nemushumo wepepanhau Wall Street Journal haidi kuti Apple isare kumashure uye iri kugadzirira kuuya neyayo yekukwikwidza.
Zvisinei, zvipingamupinyi zvakawanda zvichamira munzira yake. Chikuru inyaya yezvemari: kunyangwe masevhisi emumhanzi epamhepo achizivikanwa zvakanyanya, ane chimwe chikuru chinokanganisa - haaite mari. Nemhaka yezvikwereti zvakakura izvo makambani anofanira kubhadhara vabudisi vemimhanzi, vatambi vakuru vose vatatu vanorasikirwa nemayuniti anosvika makumi emamiriyoni emadhora gore negore. Dambudziko nderekuti, semuenzaniso, Pandora inobhadhara mari yakakwira zvichienderana nemutero wakapihwa nehurumende yemubatanidzwa weUS, uye haina zvibvumirano nemakambani ekudhindisa ivo pachavo. Iyo inokurumidza kukura mushandisi base, iyo ine huwandu hwehuwandu hwevashandisi vanodarika mamirioni makumi mapfumbamwe mumakambani makuru matatu, haibatsire kudzokera kune vatema.
Munzira iyi, Apple inogona kubudirira zvakanyanya, sezvo iine ruzivo rwenguva refu nevashambadziri vakuru nekuda kwechitoro cheTunes. Zvinoenderana nedata kubva munaJune uno, anopfuura mamirioni mazana mana maakaundi akanyoreswa muchitoro. Kunyangwe Apple isingaratidze kuti vangani vavo vari kunyatso shanda, haizove isingaite nhamba. Uyezve, kubvira pakatangwa iTunes muna 400, Apple yakasaina zvibvumirano nemakambani makuru makuru muindastiri yemimhanzi, pasinei nekusada kwavo kuva nemutengo wakatarwa. Semuparadzi mukuru wemimhanzi, saka ine chinzvimbo chakasimba chekutaurirana uye inogona kuwana mazwi akanaka kupfuura ayo akaiswa nemakwikwi. Chekupedzisira asi chisiri chidiki, ane mamirioni emidziyo yaainayo, yaanogona kunyatso kubatanidza sevhisi yake nyowani, nekudaro ave nechokwadi chekukurumidza kutanga uye zvakare kubhadhara mari yekutanga.
Hazvina kuoma kufungidzira kuti kubatanidzwa kwakadaro kungaratidzika sei. Chitoro cheTunes mazuva ano chinopa chimiro cheGenius chinongoratidzira nziyo dzinofamba zvakanaka kune mumwe nemumwe zvichienderana nedata revamwe vashandisi. Izvi zvinogona kunge zviri pamwoyo wesevhisi nyowani yekutepfenyura, iyo yaizopa nziyo dzirikuridzwa kuti dzitengwe. Uyezve, zvinogona kufungidzirwa kuti pachave nekubatana neICloud, umo zviteshi zvichangobva kugadzirwa zvinogona kuchengetwa, kana pamwe kutsigira tekinoroji yeAirPlay. Ese aya maficha anogona kuwanikwa pamamiriyoni ePhones, iPods, iPads, Macs, uye pamwe kunyange Apple TVs.
Kunyange zvazvo nyaya yacho pari zvino iri padanho rekurukurirano nemuparidzi mumwe nomumwe, zvinotarisirwa kuti basa racho rive nemukana chaiwo wekutanga mumwedzi mishomanana. Apple inogona kunonoka kunonoka kwechinguva, asi haigone kufunga kuti ichabudirira neiyo modhi iyo yambotaurwa Pandora yakapihwa, semuenzaniso. Kuti tiwane runyararo rwepfungwa, tinozivisawo kuti zvinoita sezvisingaite kuti Apple itange iyi sevhisi pamimwe yemusangano wevatori venhau wegore rino.
Ndatenda nechinyorwa. Handizivi kana yakangoturikirwa kana kunyorwa nemunyori, asi pakupedzisira chinyorwa chakanaka. Ndave nenguva refu ndisina kuverenga izvi - NDINOTENDA
Pazasi pechinyorwa pane WSJ sosi, saka ishanduro, asi zvakanaka :)