Michal Marek Kune mari hombe chaizvo muSilicon Valley, uye chikamu chikuru chayo chinoenda kusainzi nekutsvagisa. Kambani yevabereki veGoogle yeAlphabet iri kuisa mari mukugadzirwa kwemotokari dzinozvimiririra, mapiritsi ekuwedzera hupenyu uye marobhoti ane zviso zvemhuka, Facebook iri kuita chinhanho chikuru mundima yechokwadi chaiyo nehungwaru hwekugadzira, kugadzira drones nekugona kuwedzera Internet munyika dzichiri kusimukira. , uye Microsoft yakaisa mari yakawanda mumagirazi holographic uye software yekushandura yepamusoro. Kudyara kweIBM mukuvandudza kweWatson artificial intelligence hakugone kutariswa pamusoro pazvo.
Apple, kune rumwe rutivi, inongwarira zvakanyanya nezviwanikwa zvayo, uye kushandisa kwayo pasainzi nekutsvaga kunenge kushomeka kana ichienzaniswa nemari yayo. Kambani yaTim Cook yakaisa 2015 muzana chete ($3,5 bhiriyoni) yemadhora ayo mazana maviri nemakumi matatu nemakumi matatu emadhora mumari yekusimudzira mumari ya8,1. Izvi zvinoita kuti Apple ive kambani iyo, maererano, inodyara zvishoma mukusimudzira makambani makuru eAmerica. Kana tichienzanisa, zvakanaka kuziva kuti Facebook yakadyara makumi maviri neshanu muzana emari ($ 233 bhiriyoni), chip mugadziri Qualcomm chikamu chepamusoro ($21 bhiriyoni), uye Alphabet Holding 2,6 muzana ($5,6 bhiriyoni) mukutsvaga.
Munzvimbo iyo Apple inoshanda, makambani mazhinji anotenda kuti kana akasadyara chikamu chakakura chemari yaanowana mukuwedzera kusimudzira, anozongobatwa nemakwikwi. Asi muCupertino, havana kumbobata huzivi uhwu, uye kare muna 1998 Steve Jobs akati "utsva hauna chokuita nemadhora mangani aunayo esayenzi nekutsvakurudza". Pane imwe pfungwa inoenderana, mubatsiri weApple aifarira kutaura kuti Mac payakaunzwa, IBM yaipedza mazana enguva pakutsvaga kupfuura Apple.
Pasi peTim Cook, Apple inovimba zvakanyanya nevatengesi vayo, avo, mukurwira hofori yemirairo yeApple, vanokwikwidza kupa kambani yeCook. Kushongedza iyo ramangwana iPhone nechayo chip, kuratidza kana kamera flash chiratidzo chinokurudzira zvakanyanya. Gore rapfuura, Apple yakatengesa 230 miriyoni maPhones uye yakavimbisa kushandisa mari inosvika mabhiriyoni mazana maviri nemazana mashanu emadhora pazvinhu zvakaita semachipisi, zviratidziro uye lenzi dzekamera mumwedzi gumi nembiri inotevera, yakakwira mabhiriyoni mashanu emadhora kubva gore rapfuura.
"Vatengesi vari kurwisana kuti vahwine kondirakiti kubva kuApple, uye chikamu chekurwa ikoko kushandisa mari yakawanda pasayenzi nekutsvakurudza," anodaro Ram Mudambi weTemple University kuPhiladelphia, uyo anodzidza kubudirira kwemakambani ane mari shoma yeR & D.
Nekudaro, Apple inoziva kuti hazvigoneke kuvimba chete nevatengesi, uye mukati memakore matatu apfuura yakawedzera zvakanyanya mari yekusimudzira. Muna 2015, mari dzakadaro dzakasvika kune yakatotaurwa 8,1 mabhiriyoni emadhora. Gore rakapfuura, raingova mabhiriyoni matanhatu emadhora, uye muna 6 kunyange mabhiriyoni 2013 emadhora. Imwe yehuwandu hukuru hwekutsvagisa yakapinda mukuvandudza semiconductors, iyo inoratidzwa muA4,5/A9X chip yakanyudzwa muiyo iPhone 9s uye iPad Pro. Iyi chip ndiyo inokurumidza kupihwa nemusika wazvino.
Kuzvidzora kweApple munzvimbo yekudyara kwakakura kunoratidzwa nekushandisa kwekushambadzira. Kunyangwe munzvimbo ino, Apple inoshamisa. Pamusoro pezvikamu zvina zvekupedzisira, Apple yakashandisa $ 3,5 bhiriyoni pakushambadzira, nepo Google yakashandisa $ 8,8 bhiriyoni mukota shoma.
Tim Swift, purofesa paPhiladelphia imwe University yeSt. Joseph's, inotaura kuti mari inoshandiswa pakutsvakurudza inoraswa kana chigadzirwa chacho chisingabvi murabhoritari. "Zvigadzirwa zveApple zvinoperekedzwa nekumwe kushambadzira kwakanyanya uye kwakaomarara kwatisati tamboona. Ichi ndicho chikonzero chechipiri nei Apple iri iyo kambani inogadzira zvakanyanya maererano nekushandiswa kwekutsvaga. "
Zvakanaka, ini handizivi, chinyorwa, kusanganisira musoro, chinonzwika zvishoma (maererano nekutsvaga mari mukutsvakurudza), asi zvinoratidzika kwandiri kuti Apple iri panzvimbo yechipiri ... izvo hazvina kuipa. Ndinofunga kuti nhamba dzakakwana dzinotaura zvakanyanya kupfuura nhamba dzehama. Zvikasadaro, pakuenzanisa kurinani, zvingave zvakakodzera kuenzanisa hukama hwehukama zvakare - mune yeApple, mapeji emubhadharo anopiwa, uye mune mamwe, maperesenti emari. Zvinokurudzira kufunga kuti Apple pachayo inodyara kakapetwa ka20 mukutsvaga kupfuura iyo Czech Republic yese (maererano nebhajeti reBazi reDzidzo neTsika).
Mazana emari yekuchinja (= mari) anopihwa kumakambani ese. Profit haina kutaurwa chero kupi muchinyorwa.
Tine urombo, kwete purofiti, asi kugamuchirwa ... Kana iwe uchidudzira kutendeuka sekugamuchira (iyo inogara ichitorwa sechinhu chakaipa, nokuti pane "gross" goho), saka ok.
ungada here kutaura zvikonzero zvehunhu uhwu pamwe chete nekugadzirisa mutero? Apple inobhadhara chero chinhu kana chinhu mumitero nekuda kwedzimbahwe rayo muIreland, asi panguva imwecheteyo hapana ari :) saka purofiti inoramba iri purofiti yese. (iyi inonakidza kune vane mastock)
Mamwe mafemu anogona kuwedzera mitengo kuitira kuderedza mutero. Iwo mukana wekubira mari zvishoma, asi chokwadi makambani mashoma anoburitsa makadhi nezve mutengo wechimiro, tisingarevi iwo ruzivo rwenzvimbo yakaoma seR&D.
Mabasa akazvitaura chaizvo. Unogona kukanda 10 bhiriyoni mukugadzira zvisina maturo zvisina maturo uye hapana chaunowana iwe. Kune rimwe divi, iwe unodyara bhiriyoni imwe muchinhu chine musoro chinozowedzera kutengesa kwako uye kukuita iwe hupfumi. Autonomous mota? Pamwe mumakore makumi matatu. Virtual reality? Kuwanikwa kwakawanda zero zero hapana. Holographic magirazi? Chinhu kune vashoma vanofarira. Asi Bata Force, semuenzaniso, chimwe chinhu chinoita kuti iwe upedze zviuru makumi maviri nezvishanu zvekorona parunhare rutsva. Uye kutsvagisa Kubata simba kunodhura chidimbu chezvinogadzira chaiwo chaiwo shit mutengo. Kudurura mari mukutsvagisa zvisina maturo zvisingatengeseki hakusi hunyanzvi. Kuve muoni uye kunzwisisa izvo zvakakosha kuisa mari mukati ndeye kumšt. Mubvunzo ndewekuti hutungamiriri hwazvino hweApple hucharamba huine chiono zvakakwana.
"Asi Bata Force, semuenzaniso, chimwe chinhu chinoita kuti upedze zviuru makumi maviri nezvishanu zvekorona parunhare rutsva."
Nyika yashanduka, ... :oD
Wataura chokwadi, Touch Force ndiyo huru purofiti jenareta. Asi ini pachangu ndinoona zvakanyanya pfungwa mukusimudzira yakatarisana nechinhu chaicho kana mota dzinozvimiririra. Hazvisi zvinhu zvese zvine musoro zvinofanirwa kunge zviri nyaya huru.
Chibvumirano. Touch Force haina kufadza kwandiri, ndiri kutotarisira kune chaiwo matekinoroji matsva. Steve aenda, Apple anodzokera kunorara.
Zvingori zvekuti unoda kuona sei chinhu chacho. Kana iwe uchida kumuona pink, sezvazvino, wozomuona saizvozvo. Mumwe munhu ane maonere anoita zvinhu sezvazviri chaizvo. Kana iyo dzidziso iri pamusoro yaive yechokwadi, saka isu tese tinogara tichikwira mungoro inodhonzwa nebhiza uye todaidzana kuburikidza nemagaba maviri akabatanidzwa netambo. Tinotenda nebudiriro, tiri kuenda mberi. Zvese zviri marketing. Kana iwe ukawana hombe yakakwana yevanogona kutenga, iwe unotengesa chero chinhu. Mabasa ingori imwe Horst Fuchs. Muenzaniso wakajairika ndeye retina panel. Chinhu chitsva? Kwete Vunec. Iyo pani yaive nevamwe vese, uye pane imwe nguva zvirinani. Kune Apple, raingova zita rekutengesa panguva iyoyo pasina pani. Asi akakwanisa kuitengesa sechinhu chepamusoro chechigadzirwa chake, sezvakaitwa naHorst neNASA tekinoroji. Mabasa aive akaita sei? Muzvinabhizinesi ane njere akangowana vatengi vasina ruzivo, saHorst. Nei aizoisa mari mubudiriro zvakadaro? Aizova benzi uye akanga asiri. Aingove asiri muoni wehunyanzvi, sezvaanoitwa zvisingaite, asi bhizinesi.