Jakub Dlouhy Apple's ode kusvika pakukwana yatove shoma shoma. Tinowanzonzwa mazwi akarerekera ekurumbidza pamusoro pekambani yemapuro uye zvigadzirwa zvayo. Kambani yakasiyana. Tekinoroji hofori kubva kuSilicon Valley. Chishamiso chakavambwa nenyanzvi Steve Jobs. Wese munhu anofarira zviri kuitika munyika yeApple anoziva aya nemamwe mazwi akafanana. Nekudaro, zvinyorwa zvekupemberera hazviwanzo kusvika padanho uye zvinongotenderedza kutenderedza clichés anozivikanwa. Saka chii chinoita kuti Apple ive yakasarudzika? Uye ichiripo zvachose? Chinyorwa chinotevera chichaedza kuongorora iyi nemimwe mibvunzo yakawanda zvakadzama - uye pamwe neine kamutsindo kehuzivi. Iye achakwenenzvera munzvimbo dzese idzo kambani yeCupertino ine pesvedzero yayo. Zvichave nezvenhoroondo, zvigadzirwa, dhizaini, hutano uye zvematongerwo enyika. Tora nguva yako, gara kumashure uye funga nezveApple mune yakakura mamiriro kupfuura yatakajaira kufunga nezvayo pamwe chete nemashoko.
Nezve knight yakashinga
Ngatitorei zvishoma nhetembo. Iyo nyaya yekambani yeCupertino inonyanya kuzivikanwa mune yakapfupikiswa fomu. Kuziva kwakawanda kwenhoroondo yekambani kunobatsirwawo nekumwe kubata kwayo kwengano ine magumo anofadza. Iyo protagonist yenyaya, Steve Jobs, anomisa kambani diki yekombuta mugaraji revabereki vake neshamwari yake Steve Wozniak. Matangiro akashata anokurumidza kushanduka kuita kambani inokurumidza kukura, pamusoro payo, zvisinei, mutambi mukuru zvishoma nezvishoma anorasikirwa nekutonga uye anoisiya mushure mekusawirirana kukuru nebhodhi revatungamiriri. Anovaka kambani itsva, iyo inozomubvumira kudzokera kuApple inofa, uye segamba rechokwadi rengano, anoronga kuti zvese zvitendeuke kuti zvive zvakanaka. Iyo kambani ichakurumidza kuunza zvigadzirwa zvekuchinja izvo, pasina kuwedzeredza, zvinofambisa nyika. Uye gore mushure mekufa kwaMabasa muna 2011, Apple yaizova kambani yakakosha pasi rose, uye inoramba iine chinzvimbo ichocho kusvika nhasi.
Zvechokwadi, zvakanga zvisiri nyore zvakadaro. Nekudaro, zvinonzwisisika kuti nhoroondo yekambani inonyanya kurongeka uye yakakanganiswa. Chero zvazvingava, iyi nyaya ine gamba rinozivikanwa pasi rose (Ndiani pakati penyu anoziva, semuenzaniso, muvambi weHuawei?) Inotamba mumaoko ekambani uye yakabvumira kuti igadzire nheyo yakasimba ye fan, kune vazhinji vavo Apple ichokwadi. mwoyo. Asi zvakawanda pamusoro pazvo gare gare.
Zvichiri zvakafanana Apple. Kana kuti kwete?
Kunyangwe makore masere mushure mekufa kwaSteve Jobs, zvichiri kuuya kuti haisi iyo Apple yaimbove pasi pehutungamiriri hwake. Zvamazvirokwazvo, hapana chinogona kurambwa naikoko, uye zvingava zvechienzi kana pasina chakachinja pashure pokuenda kwaJobho. Nekudaro, chinhu chimwe chiri kushaikwa kubva kuApple yanhasi - icon pahuma yayo. Nepo Mabasa aizivikanwa kunyangwe kupedzisa vanhuwo zvavo mumunda wetekinoroji, Tim Cook arikumashure uye achiri kushaikwa mukusaziva kweruzhinji. Kune rimwe divi, kumwe kunyengedza kwakagadzirwa kutenderedza muvambi, izvo zvinokanganisa manejimendi anhasi. Makore matatu apfuura, ndizvo kubvunzurudzwa kwakatorwa zvakanaka naEddy Cue.
“Nyika inofunga kuti pasi peMabasa takauya nezvinhu zvinokatyamadza gore rega rega. Zvigadzirwa izvi zvakagadziridzwa kwenguva yakareba. ”
Kunyepa uku kunoenderera mberi. Nekudaro, kana tikatarisa neziso rakakosha, semuenzaniso, kuvandudzwa kweiyo iPhone mumakore achangopfuura, hatina kunyatsoona shanduko yekuchinja. Kare, zvigadzirwa zvekubudirira zvaisauya gore rega rega, asi makore mashoma ega ega chimwe chiitiko chakakosha chaionekwa. Hatina kumuona mumakore achangopfuura.
Zvinogona kudaro kufarira iwe
Dan Pražák Usazvirega zvichitiza kana zano idzva pasina nhau dzinoshungurudza
Apple Watch kana iPads yakatsiva iyo iPhone mumunda wezvitsva, izvo, nekuda kweiyo nyowani yekushandisa system yakaratidzwa paWWDC gore rino, yave padyo neMacs. Zvisinei, mugumisiro chaiwo wokufarira zvinhu zvitsva wanga uchishayikwa mumakore achangopfuura. Uye kujeka kweiyo portfolio, iyo yaive yakajairika kukambani yeapuro, haipo zvakare. Zvikonzero zveizvi zvese zvinogona kuwanikwa mukukura uye kuzara kwemusika we smartphone uye tekinoroji zvakazara. Makore gumi apfuura, semuenzaniso, mafoni emafoni aive chinhu chitsva chine chikamu chidiki chevanhu. Nhasi, iyo yaimbove tekinoroji gadget yave iri nyaya yechokwadi, pasina iyo kunyange ane makore gumi ekutanga mudzidzi wechikoro chepuraimari anogona kuita pasina.
Ehezve, izvi zvinodawo shanduko mune zano rakashandiswa neApple mumakore achangopfuura, iro rinosanganisira kuchengetedza uye kugutsa vatengi varipo pane kuwana vatsva kana kukwezva kutariswa neakashinga hunyanzvi. Nezvekuchinja uku kwehurongwa, isu tinogona zvakare kuona kufambira mberi kwakakosha mumunda webasa uye kuuya kweiyo modhi yekunyoresa. Chinangwa cheshanduko idzi ndechekuchengeta (uye kusvika pamwero wakati kunyange padyo) vatengi mune yavo ecosystem. Uye vatengi ivavo vanofungidzirwa kuva vanopfuura mamiriyoni mazana matanhatu (600 Credit Suisse estimate), zvakaenzana nehuwandu hweNorth America.
Hondo yevateveri nevashori
Apple ine mukurumbira nenharaunda yayo yakakura yevatsigiri uye vanofarira, avo vangangove chitendero. Kuratidzira kwechido ichi kunogona kuoneka gore rega rega pakutanga kwekutengesa kwemidziyo mitsva, apo vateveri veApple vakanyanya kudzika musasa pamberi peApple Nyaya kwemazuva akati wandei kuti vangove vekutanga kubata hutsva mumaoko avo. Apple zvakare yakakurumbira pakati pevagadziri vemafirimu nevanyori vachienzaniswa nemamwe makambani ehunyanzvi. Iye zvino hatisi kutaura nezvekugaroiswa kwechigadzirwa mumafirimu eHollywood, asi nezvemifananidzo iyo nyaya huru ikambani pachayo kana muvambi wayo. Iro firimu rine mukurumbira Pirates yeSilicon Valley kana firimu razvino rine zita rakapfava Steve Jobs rakakodzera kutaurwa. Uye pane kufarira kwakafanana munyaya iyi inogonawo kuonekwa muzvinyorwa.
Zvinogona kudaro kufarira iwe
Mumamiriro ezvinhu akafara, tinogona kuona kuti kambani yeCupertino inotangisa dzimwe nzvimbo dzakawanda dzinoda kukwira maapuro mafungu echido. Tisingataure nezvehuwandu husati hwamboitika hwemasayiti enhau (kusanganisira edu) anongotarisa paApple chete. Zvinokwanisika kuwana vanenge gumi nevaviri vavo paCzech Internet chete. Pamusoro pemasaiti enhau, maforamu akasarudzika uye nharaunda, kune zvakare dzimwe nzira dzakati wandei dzekuwana kuratidzwa kunhau dzetekinoroji uye kubatsira bhizinesi rako panguva imwe chete. Semuenzaniso, nekutanga "Ichasangana here YouTube chiteshi paunotumira mavhidhiyo ekuti sei unosanganisa ichangoburwa iPhones uye iPads. Kune nzira dzakawanda zvechokwadi.
Chinangwa chekutsoropodza nekunyomba
Nekudaro, kungofanana neuto rakakura revatsigiri vemugadziri we iPhone, kune zvakare huwandu hwakakosha hwevadzivisi, avo Apple ndiyo inovavarira kushoropodzwa uye kunyomba. Mutemo wehutsinye wemitengo unomanikidza vatengi kubhadhara mari yakawandisa yemidziyo inogona kuwanikwa nenzira yakafanana nehafu yemutengo inowanzoshorwa. Izvi zvakare zvine hukama neyakavharwa (asi, kune rumwe rutivi, yakaoma uye yakavimbika) ecosystem yezvishandiso, nekuda kwekuti, kazhinji, vatengi havasi kudziviswa nemutengo wepamusoro. Tinogonawo kusangana nekushoropodzwa kwekukoshesa dhizaini pane kuita. Iyo ichangobva kuve nehupenyu nekutanga kwekuburitsa Apple Cards, iyo Apple yakatogadzira mirayiridzo inokosha pamusoro pekutarisira kadhi. Ehe, isu hatigone kukanganwa vanokwikwidza vanogadzira vanotenga nguva nenguva kubva kuApple vachaseka. Asi dzimwe nguva inogona zvakare kutendeukira kuhurombo hwavo, senge Samsung, iyo yakatanga kunetsa nemukwikwidzi wayo mukuru nekuda kwekushaikwa kwehedhifoni jack, asi gare gare yakaguma nayo pachayo.
Unrivaled mhando yezvishandiso
Chero hukama hwemunhu neApple, kukunda kumwe hakuzorambirwe kwenguva yakareba. Iyo kambani yakabudirira mukugadzira midziyo yayo, kunyanya mafoni, yakakurumbira zvekuti vagadziri vezvishandiso vakafunga nezvavo pakutanga. Tichitarisa kune huwandu hwezvishandiso zvema smartphone, isu tinokurumidza kuona kuti kune kanoverengeka kakawanda kakawanda kune ese marudzi ePhones pane chero imwe smartphone. Izvo zvinogadzira denderedzwa rekufungidzira rakashata - maPhones akasiyana uye akakurumbira semidziyo, saka kune akawanda uye akawanda ekushandisa kwavari, vanhu vanoatenga uye vanotenga zvishongedzo. Uye zvichingodaro. Kunyange zvisiri izvo chinangwa chikuru cheApple kukurudzira vamwe vanogadzira zvekuwedzera kuti vazvigadzire, yakanaka mhedzisiro inowedzera mari kumapato ese ari maviri. Uye dzimwe nguva zvinototungamira pakusikwa zvinhu zvinoshamisa sePot.
Zvose zvinokopwa
Sezvatotaurwa, Apple ine kakati wandei munguva yakapfuura yakaratidza yayo vhezheni yeramangwana reimwe indasitiri, semuenzaniso mbozhanhare kana mimhanzi inoridza, kana yakanyatso gadzira chikamu, sezvaive zvakaita iPad. Naizvozvo hazvishamisi kuti vamwe vagadziri dzimwe nguva vaifemerwa zvisina kunyara. Pane imwe nguva, mhosva pakati peSamsung neApple dzaive chiratidzo chekukopa. Zvimwe zvacho zvaive pachena kana uchitarisa kufanana kwezvishandiso, zvimwe zvaive zvakanyanya nezvezvinhu zvidiki kubva pakuona kweanongoonawo zvake. Nekudaro, kana tikagadzirisa nyaya yekukopa kambani yeCupertino, tinogona kushamisika kuona kuti ingani nzvimbo Apple inoisa gwara.
Dhizaini mune zvese, tekinoroji uye bhizinesi modhi
Iyo inonyanya kuoneka uye yakajeka nzira yekukopa ndeye, hongu, kutaridzika kwekunze kwezvigadzirwa uye masisitimu anoshanda. Semuenzaniso, apo ikozvino yekare iOS 2013 ine chitarisiko chitsva chakaunzwa muna 7, zvainakidza kwazvo kuona kuti iyo iri nyore uye minimalist kutaridzika yakatanga kutevedzerwa kwete muAroid chete, asiwo mumaindasitiri akasiyana zvachose. Nhasi tinenge tisisazvione, asi hazvina kusvika ipapo kuti mafonti matete uye shanduko yemavara zvakangoerekana zvatanga kuoneka kwese kwese. Kubva paHospodářské noviny webhusaiti kusvika kumabhodhi esarudzo. Inofanira kuwedzerwa kuti iOS 7 haina kugamuchirwa zvakakwana mushure mekusunungurwa kwayo, uye mugadziri mukuru weApple Jony Ive, uyo aive nechikamu chikuru muchitarisiko chitsva, akatarisana. kushoropodzwa nekunyomba pasocial network. Naizvozvo zvichave zvinonakidza kuona kuti dhizaini yekutungamira ichatora sei mushure mekubva kwake.
Inofanirawo kusimbiswa kuti Apple ichiri kuyedza kushandura sei zvakamiswa zviyero nhasi. Izvi zvinoreva kutsiviwa kana kusiiwa zvachose kwechimwe chinhu, kusvika panguva iyoyo chave pachena, chikamu chechimwe chigadzirwa. Pane mienzaniso yakawanda. Kusiya CD drive paMacBook Air muna 2008, kudzima 3,5mm jack pa iPhone, kana kutsiva ese madoko paMacBooks ne USB-C interface. Panguva yekusuma kwavo, aya ese aive matanho emanzwiro aive akaoma kune vamwe vashandisi, asi gare gare, kuvonga kwavari, Apple, kunze, nguva dzese yakakwanisa kuseta miitiro mitsva, iyo yakasara indasitiri zvishoma nezvishoma.
Zvisinei, kutevedzera hakugumiri ipapo. Apple yakaisawo imwe chiyero nechitarisiko chehunhu hwayo Apple Stores, marongerwo uye magadzirirwo ayo anoteedzerwa akatendeka nemamwe makambani. Microsoft, Xiaomi kana kunyange McDonald's. Nenzira imwecheteyo, sangano remukati rekambani, nheyo dzayo dzakateyiwa naSteve Jobs uye dzinofanirwa kuve chimwe chezvakakosha mukubika kwekubudirira kwekambani, inoramba iri sosi yekurudziro.
Photogallery
Kune rimwe divi, Apple iri kusarira kumashure kumwe kunhu
Kwete munzvimbo dzese, zvisinei, Apple iri kutungamira nzira. Tinogona zvakare kuwana maindasitiri umo kambani iri kutadza kumhanyisa. Kana kuti kangani haatombodi kuibata nekuda kwezvikonzero zvakati. Vazhinji vashandisi vangangogamuchira MacBook ine yekubata sikirini, asi kutanga kwayo hakugoneke nhasi, sezvo kunyangwe paine kuvandudzwa kwakakura muchimiro chePadOS, Apple inoda kuve nekuparadzaniswa kwakajeka kwePad neMac. Mumwe muenzaniso ndeye Cloud masevhisi, ane mutengo runyorwa hausati wanyanya kutaridzika uye vatengi vanowanzofarira makwikwi. Kukanganisa kunoramba kuripo (iyo Apple, zvisinei, inotsamira pairi) ndiko kuvharika kwemasisitimu uye kusakwanisa kwavo kuzvigadzirisa. Nhasi, hatisi kutombotaura zvakanyanya nezve iOS, iyo iri kuvhura zvishoma nezvishoma, asi nezve tvOS, iyo inogona kusashandiswa zvizere nhasi. Uye iyo yatotaurwa kukoshesa dhizaini pane kuita chinhu chinowanzoshoropodzwa. Nhasi, iyo Apple Kadhi iri kutaurwa nezvayo mumamiriro ezvinhu aya, asi zvingaite kuti uwane mimwe mienzaniso yakadaro.
Trump naBabiš havachisiri zvemakomputa chete
Chinowanzo kanganwa, zvisinei, inyaya yekuti Apple, semamwe makambani ehunyanzvi akakosha zvakafanana, anopindira zvakanyanya mune zvematongerwo enyika. Ndosaka nguva nenguva pikicha inooneka umo Tim Cook ari padyo naDonald Trump kana kunyange Mutungamiri weCzech, Andrej Babiš. Tim Cook, zvisinei, kusiyana nemamwe maCEO emakambani, kazhinji haavanze maonero ake ezvematongerwo enyika, mubvunzurudzo anozvitaura pamusoro pezvehupfumi nemagariro evanhu, uye semumiriri wekambani yakakosha zvakadaro, ane simba rekukanganisa zvisarudzo. pakutemerwa kwemitengo yezvinhu zvinobva kuChina. Zvisinei, chokwadi chokuti kambani yezviyero zvakadaro inewo imwe simba rezvematongerwe enyika inowanzoitika kana uchitarisa nhoroondo.
Nhasi tiri kutaura nezvedambudziko rakasiyana. Pamusoro pazvose, nezve chokwadi chekuti musika wepasi rose wedhijitari unodzorwa neashoma emakambani anobata zvechokwadi simba guru mumaoko avo. Ndicho chikonzero nei mazwi ari kunzwika kakawanda uye kazhinji achida kuchengetedza makambani aya pasi. Mumwe wavo ndiye "muvambi weInternet" Tim Berners-Lee, angada rimwe zuva akacheka mapapiro ehofori dzetekinoroji. Haana kunyatsotaura kuti aida kuzviita sei. Sezvinoita vezvematongerwo enyika avo, nekuda kwezvikonzero zvisina kujeka, vangada ita kuti App Store ive institution yakazvimirira kubva kuApple. Nekudaro, kupokana kweApple nezvematongerwo enyika hakusi nguva dzose kwakakomba. Hafu yegore rapfuura, semuenzaniso, Donald Trump akakonzera mazuva akati wandei evaraidzo pamasocial network paakakanganisa kutaura nemukuru weApple sa "Tim Apple" pachinzvimbo cha "Tim Cook".
Kurwira kodzero dzevanhu uye zvakatipoteredza. Asi...
Kana dziri dzimwe nzvimbo idzo Apple ine pesvedzero yayo, kunetseka nezvezvakatipoteredza hakugone kuregeredzwa. Kunyangwe iri Apple's new Park Park inopihwa simba ne100% simba rinogoneka, kana kuedza kwayo kuita kuti zvigadzirwa zvayo zvigadzirwe zvakare uye kugadzirwa kubva kune zvidiki zvinokuvadza zvakatipoteredza, pane kuyedza kutungamira nemuenzaniso uye kudzikisira zvinokanganisa tekinoroji pane zvakatipoteredza uye zvichiri kunetsana pasi rose. kudziya. Apple zvakare inotora chimiro chisina kunaka kune rusarura uye rusarura kune vadiki, semuenzaniso nezvematongerwo enyika emoticons, uye inoedzawo kuona kuremekedzwa kwekodzero dzevanhu mumafekitori eChinese uko michina yayo inounganidzwa. Nekudaro, kuti mapikicha evashandi vekufekitari yeFoxconn anovimbika sei haana kunyatso kujeka. Matanho ane gakava akatorwa neApple svondo rapfuura nekusimbirira kwehurumende yeChina anopesanawo nekurwira kodzero dzevanhu. Zvikumbiro zvakatsigira Hong Kong anti-regime kuratidzira zvakabviswa muAppStore. Uye yakange isiri nguva yekutanga China yakaraira uye Apple yakateerera. Kunyange zvazvo zvisati zvave zvakanyanya pamusoro pekupesvedzera zvematongerwo enyika nekambani yeapuro, pane kazhinji mamiriro ezvinhu apo ndiyo imwe nzira yakapoteredza. Muchiitiko ichi, Apple zvirokwazvo haiteveri zvido zvehurumende yeChina, asi haidi kunetesa chinzvimbo chayo mumusika imomo, izvo zvave zvakakosha kumakambani ehunyanzvi kwenguva yakareba.
Zvinogona kudaro kufarira iwe
Petr Škuta Nezveutano
Munguva pfupi yapfuura, kuedza kwekambani yeCupertino kupinda mubazi rezvehutano zvakaonekwa zvakare. Izvo zvese zvakatanga nekuunzwa kweHutano app muna 2014, izvo zvakaita kuti zvikwanise kuunganidza data kubva kune ese maapplication ekusimba. Iyo Health application zvishoma nezvishoma yakaita kuti zvikwanise kuchengetedza uye kuratidza data kubva kune dzimwe nzvimbo dzekurapa, uye kunyange kugovera ivo zvakananga nachiremba wako. Panguva imwecheteyo, kambani yakaratidza Apple Watch, iyo iri kuyedza zvishoma nezvishoma kuve mudziyo wekurapa chaiwo nekuda kweECG basa rakaunzwa gore rapfuura. Vachiri nerwendo rurefu rwekuenda, asi zvichave zvinonakidza kuona kuti Apple icharamba ichikura sei munzvimbo ino. Nehurombo, Apple haina kutishamisa nechero yakakosha basa rehutano kune yazvino Series 5.
Chii chichatevera?
Chinyorwa chinozopedzisa nekuedza kupindura mumwe wemibvunzo yakakosha kwazvo maererano nedingindira ranhasi. Chii chatingatarisira kubva kuApple mune ramangwana? Parizvino, zvinonyanya kuita senge kuenderera mberi kwechimiro chakagadzwa, ndiko kuti, kuvandudzwa zvishoma nezvishoma kwemidziyo iripo uye kuvandudzwa kweiyo ecosystem, iyo isingatenderi vatengi kuenda kumakwikwi. Nekudaro, pane zvakare zviratidzo zvekuti ramangwana rinogona kunge rakati wandei ruvara. Apple yanga isati yavanza kufarira kwayo mukuwedzera kwechokwadi kwenguva yakareba, asi isu hatisati taona kushandiswa kwayo chaiko. Naizvozvo, pane fungidziro dzatinogona kumirira munguva pfupi iri kutevera semuenzaniso, magirazi akangwara. Uye mumavhiki achangopfuura, ruzivo nezve iri kuuya rakabuda chizvarwa chechipiri iPhone SE.
Parizvino, mota ine yakarumwa apple logo ndeye fungidziro pane mukana chaiwo, asi kunyangwe muindastiri ino, Apple inotarisira kuishandisa neimwe nzira. Imwe chokwadi chinoramba chiri chekuita mumunda wehutano, uko kambani ine mukana wakakura weramangwana uye ingangoedza kuita Apple Watch mudziyo chaiwo wekurapa. Izvo zvichave zvakare zvinonakidza kuona kusimudzira uye kuchinjika kweiyo iPad neMac, iyo ramangwana risiri nyore kufanotaura zvisina kujeka nhasi. Zvisinei, pane zvimwe zvingasarudzwa. Mushure mekutanga kwegore rino kweApple Card uye yekunyorera modhi, zvingaite zvine musoro kuve neyayo cryptocurrency, asi iko kungofungidzira. Saka ngativhare nyaya iyi nekotesheni kubva kuna Jára Cimrman: "Ramangwana nderealuminium!" Uye tichitarisa zvinhu izvo zvigadzirwa zvakawanda zveApple zvinogadzirwa, tinogona kugumisa kuti mukuru weCzech muoni angave asiri kure nechokwadi.
Zvese zvaunofanirwa kuita kutarisa ichangoburwa iOS kana macOS uye unenge wakapengenuka. Dai Mabasa aive mupenyu, Cook angadai ari kutsvaga nzvimbo itsva!