Philip Houska Advisory kambani Brand Finance gore negore inoburitsa chiyero chemhando dzepasi rose dzinofungidzirwa kuti dzakanyanya kukosha uye dzine pesvedzero zvichienderana nezvimwe zvinhu. Muchinyorwa chegore rino chenzvimbo, hofori yetekinoroji kubva kuCupertino yakapemberera kubudirira, pamwe neimwe yemakambani makuru emidhiya nevaraidzo.
Chiratidzo chakanyanya kukosha maererano nerenki Brand Mari Yemari Global 500 kwegore ra2016 yakava Apple ine kukosha kwe145,9 bhiriyoni uye yakavandudzwa ne14 muzana kana ichienzaniswa negore rapfuura. Kunyangwe nekusagadzikana nezve kumwe kutengesa kwe iPhone, uko kungangodzikira gore negore kekutanga munhoroondo, Apple yakagadzira rekodhi kutengesa uye purofiti munzvimbo dzichangoburwa.
Kunyangwe mukwikwidzi mukuru weGoogle akavandudzwa ne22,8 muzana gore-pa-gore, yanga isati yakwana kuApple mumazinga. Nekukosha kunosvika 94 bhiriyoni emadhora, Google yakapedza yechipiri. South Korea's Samsung (inokosha $83 bhiriyoni), yechina Amazon ($70 bhiriyoni) uye yechishanu Microsoft ($67 bhiriyoni) inoteera kumashure kwayo.
Ichiri pachinzvimbo Brand Mari Yemari Global 500 Apple iri pamberi peGoogle semhando yakakosha, uye pamusika wemasheya, Google, kana Alphabet inobata, iyo Google ndeyayo, iri kubata zvakasimba. Nguva pfupi yadarika, kunyangwe mushure memaawa ekutengesa nekuda kwezvakanaka zvemari mhedzisiro kuburikidza neApple, yakawana a yakava kambani inokosha zvikuru pasi rose.
Nekudaro, Brand Finance haingoratidzi iwo akakosha mabhureki, asiwo ayo ane simba zvakanyanya. Nekuda kwekubudirira kukuru kwechikamu chekupedzisira chechitendero cheStar Wars saga, Disney yasvika pamusoro pechinyorwa ichi, icho chinosanganisira, semuenzaniso, ESPN, Pstrong, Marvel uye, chekupedzisira asi chisiri chidiki, Lucasfilm, iyo kambani. kumashure kwe Star Wars.
Disney yakakwanisa kusvetuka Lego. Iyo yekuzora uye fashoni brand L'Oréal yakapedza pechitatu. Google chete ndiyo yakaita kuti ive pamusoro pegumi ane mukurumbira mabhureki kubva kunyika yetekinoroji, pachinzvimbo chegumi.
saka ikozvino ini handizive, mune yekutanga chinyorwa unonyora kuti haisi iyo inonyanya kukosha mhando uye nekukurumidza mune yechipiri iwe unozviramba .. saka ita pfungwa dzako :-D
Zvinhu zviviri zvakasiyana. Dzimwe nguva vanotaura nezvekambani yakakosha, dzimwe nguva vanotaura nezvemhando yakakosha. Chinhu chekutanga chinotungamirwa zvinoenderana nemusika wemasheya, chechipiri (ona pamusoro) zvinoenderana neiyo Brand Finance yekuongorora.