Thomas Chlebek Segore rega rega, dhatabhesi yeBrandZ yekambani yekuongorora Millward Brown yakaburitsa chinzvimbo chazvino chemhando dzakakosha kwazvo pasirese, ichienzanisa hunhu hwazvino nehwegore rapfuura. Apple inogara pachinzvimbo chepamusoro mairi nemuganho mukuru.
Apple yaive pairi kekupedzisira makore maviri apfuura. Chokwadi, kare yadonha kusvika pachinhanho chechipiri zveGoogle. Kukosha kwayo kwakaiswa pamadhora asingasviki 148 bhiriyoni. Mugore, kukosha uku kwakasimuka ne-dizzying 67%, i.e. kusvika ku247 mabhiriyoni emadhora.
Google, yakakunda Cupertinos gore rapfuura, yakavandudzawo, asi chete ne9% kusvika pasi pemadhora 173 bhiriyoni. Imwe yevakwikwidzi vakuru veApple, Samsung, yakaiswa pachinzvimbo chemakumi maviri nepfumbamwe gore rapfuura, asi yabva yatsvedza kusvika pamakumi mana neshanu mamwe marudzi ane hukama neApple asina kuita gumi repamusoro zvinosanganisira Facebook (12th), Amazon (14th), HP (39th), Oracle (44th) uye Twitter (92nd).
Vagadziri veiyo chinzvimbo vakanyora zvikonzero nei Apple yakasvetukira kumusoro kumusoro zvakajeka. Iwo akabudirira zvakakura maPhones 6 uye 6 Plus akaita basa rakakura, asiwo masevhisi matsva. Kunyangwe Apple Pay ichiri kuwanikwa muUS chete, mushure mekusuma kwayo haina kukonzeresa nzira inobhadhara vanhu chete, asiwo mukurumbira wemabhanga anogonesa basa iri. HealthKit, kune rumwe rutivi, inogona kushandiswa nevaridzi vese vemidziyo ine iOS 8, uye izvi zviri kuitika kwete chete pakati pevatambi, asiwo pakati pevanachiremba, vanoshandisa kugona kwayo kushandura ndima yeongororo yezvokurapa.
Hatifanire kukanganwa nezve Apple Watch, iyo yakagamuchira kugamuchirwa zvine mwero kubva kune vanoongorora, asi vatengi vakaratidza kufarira kukuru. Kupesvedzera kwavo pamaonero emhando yeApple kunogona kuve kwakakosha nekuti Apple Watch uye Apple Watch Edition kunyanya inounzwa sezvinhu zveumbozha, kunyanya kupfuura zvimwe zvigadzirwa zvekambani.
Millward Brown anotora pfungwa dzevashandisi vanopfuura mamirioni matatu kubva kunyika makumi mashanu pavanenge vachigadzira chiyero cheBrandZ. Kukosha kwechiratidzo cheApple kunoratidza kuvimbika kwemushandisi uye kutenda mukugona kwekambani.
Chinhu chinonakidza ndechekuti makore gumi apfuura (makore maviri kusati kwatangwa yekutanga iPhone), Millward Brown paakatanga kugadzira marongerwo emhando, Apple haina kukwana muchikamu nezana zvinzvimbo.
Zvinoda kudzokorora masvomhu ekutanga, 246 miriyoni i992 bhiriyoni. Izvi zvingave zvisina kusimba kana makambani akakosha pasirese aine maitiro "chete" mumazana nemakumi emamiriyoni emadhora :)