Michal Marek Kekutanga mumakore matatu, Apple yakatadza kudzivirira chinzvimbo chayo seyakanyanya kukosha mhando pasirese zvichienderana nenzvimbo BrandZ. Iyo Cupertino-based corporation yakatorwa nemukwikwidzi wayo mukuru Google, iyo yakawedzera kukosha kwayo neinoremekedzeka makumi mana muzana mugore rapfuura. Kukosha kwechiratidzo cheApple, kune rumwe rutivi, kwakawira necheshanu.
Maererano neongororo yakaitwa nemuongorori wekambani yeMillward Brown, kukosha kweApple kwakadzikira ne20% mugore rapfuura, kubva pamadhora 185 bhiriyoni kusvika kumadhora 147 bhiriyoni. Iko kukosha kwedhora kweGoogle brand, kune rumwe rutivi, kwakasimuka kubva ku113 kusvika ku158 bhiriyoni. Mumwe mukwikwidzi mukuru weApple, Samsung, akasimbisawo. Akavandudzwa nenzvimbo imwe chete kubva panzvimbo ye30 yegore rapera uye akaona kuwedzera kwekukosha kwechiratidzo chake nemakumi maviri nerimwe kubva muzana kubva pa21 bhiriyoni kusvika ku25 mabhiriyoni emadhora.
Nekudaro, maererano naMillward Brown, dambudziko guru reApple harisi nhamba. Chisingafadzi inyaya yekuti kusahadzika kuri kuoneka kakawanda, ingave Apple ichiri kambani inotsanangura nekuchinja nyika yehunyanzvi hwazvino. Mhedzisiro yemari yeApple ichiri yakanakisa, uye zvigadzirwa zvakagadzirirwa muCalifornia zviri kutengesa kupfuura nakare kose. Asi Apple ichiri muvambi uye muvambi wekuchinja?
Zvakangodaro, makambani etekinoroji anotonga pasirese uye misika yemasheya, uye Microsoft, imwe kambani kubva muchikamu ichi, yakagadziridzwawo nenzvimbo nhatu munzvimbo. Kukosha kwekambani kubva kuRedmond kwakakurawo nechishanu chakazara, kubva pa69 kusvika ku90 mabhiriyoni emadhora. Iyo IBM corporation, kune rumwe rutivi, yakanyora kudonha kwezvisina basa zvina muzana. Kuwedzera kukuru kubva muboka remakambani etekinoroji kwakanyorwa neFacebook, iyo yaikoshesa mhando yayo neinoshamisa 68% kubva ku21 kusvika 35 bhiriyoni emadhora mugore rimwe.
Zviri pachena kuti kuenzanisa makambani maererano nehuwandu hwemusika wemhando dzavo (brand value) haisi iyo yakanyanya chinangwa chekuongorora kubudirira kwavo uye unhu. Kune zviyero zvakawanda zvekuverenga kukosha kwerudzi urwu, uye mhedzisiro inotarwa nevaongorori vakasiyana uye makambani ekuongorora anogona kusiyana zvakanyanya. Zvisinei, kunyange nhamba dzakadaro dzinogona kugadzira mufananidzo unonakidza wezvino maitiro mumunda wemakambani epasi rose nekutengesa.
Ngatimirirei mushure meWWDC :)
Nehurombo, chigadzirwa cheshanduko chaizochidzosera kumusoro hachina kuratidzwa kwenguva yakareba sekunyora kunoita Xenon, isu tichamirira WWDC toona kuti chii uye kana Apple ichatishamisa.
Ndinogutsikana nemigumisiro. Ndakagadziridza kusvika 11 2013 MBA uye ndinofunga kuti selaptop ndiyo mhinduro yakanaka. Bhatiri rakakura uye zviyero. Mumwe munhu achiri kutsamwisa nekuchinja ... asi ivo vachakwezva z5 nokukurumidza apo iphone itsva inobuda.
Saka, pamusoro pezvose, hatifanire kuona Android chete kuseri kweGoogle, kuseri kwayo kunewo injini yekutsvaga yakanakisa, YouTube, nezvimwe. Saka, semudiwa anoshingaira weApple, ndinoziva kukunda kweGoogle uku.