Vhara shambadzo

Apple inoramba iine rekodhi kota maererano nemhedzisiro yemari. As chikamu chechitatu chemari, kunyange yechina ndiyo yakanakisisa pane dzose dzakapfuura kusvika ikozvino mu2015. Kambani yeCalifornia yakataura mari inosvika 51,5 bhiriyoni ine purofiti yemadhora bhiriyoni gumi nerimwe. Uku kuwedzera kwemari inosvika mabhiriyoni gumi zvichienzaniswa negore rapfuura.

Kutengeswa kunze kweUnited States kwakaverengera anopfuura makumi matanhatu muzana enhamba dzerekodhi, aine maPhones achiverengera chikamu chakafanana (63%). Mugove wavo wepurofiti wakakura nezvikamu zvitanhatu kubva muzana gore-pa-gore uye iwo akakosha simba rekutyaira reApple. Saka mashoko akanaka ndeokuti vachiri kuramba vachikura.

Muchikamu chechitatu chemari yegore rino, Apple yakatengesa anopfuura mamirioni makumi mana nemasere iPhones, inomiririra kuwedzera kwe48% gore-pagore. Zvimwe zvirinani nhau dzine chekuita neMacs - vaive nemwedzi mitatu yakanakisa, vaine 20 miriyoni zvikamu zvakatengeswa. Sezvakaita mukota yapfuura, panguva ino zvakare, masevhisi akadarika rekodhi mabhiriyoni mashanu emadhora.

Masevhisi eApple anosanganisirawo kutengesa kweWatch yayo, iyo yainoramba kuburitsa nhamba dzakananga - zvichinzi zvakare nekuti iruzivo rwemakwikwi. Zvinoenderana nekufungidzira kwevanoongorora, aifanira kunge akatengesa mawachi anosvika 3,5 miriyoni mukota yekupedzisira. Izvi zvinoreva 30% kukura kwekota.

"Fiscal 2015 raive gore rakabudirira zvikuru reApple munhoroondo, nemari inokura 28% kusvika madhora mazana maviri nemakumi matatu nemana. Uku kubudirira kuri kuramba kuchiitika mhedzisiro yekuzvipira kwedu kugadzira zvigadzirwa zvemhando yepamusoro pasi rose uye chiratidzo chekushanda kwakanaka kwezvikwata zvedu, "akadaro Apple CEO Tim Cook pane zvichangoburwa zvemari.

Asi Cook haana kukwanisa kufadzwa nemamiriro ePads. Kutengeswa kwehwendefa reApple kwakadonha zvakare, paine 9,9 miriyoni zvikamu zvakatengeswa zvichimaka mhedzisiro yakaipisisa mumakore anopfuura mana. Nekudaro, sekureva kwaCook, kambani yake iri kupinda munguva yeKisimusi neyakaomesesa chigadzirwa mhando: kunze kweiyo iPhone 6S neApple Watch, iyo itsva Apple TV kana iPad Pro iri kutengeswa.

Apple CFO Luca Maestri yakaratidza kuti kushanda kwemari kuyerera kwaive madhora 13,5 bhiriyoni mukota yaGunyana uye kuti kambani yakadzosa madhora bhiriyoni gumi nemanomwe kune vanoisa mari mukutenga kwekugovana uye kugoverwa. Pakati pe17 bhiriyoni yemadhora emari yekudzorera chirongwa, Apple yakatodzosa anopfuura mabhiriyoni zana nemakumi mana nematatu emadhora.

Pamusoro pemari uye purofiti, gross margin yeApple yakawedzerawo gore-ne-gore, kubva pa38 kusvika 39,9 muzana. Apple ine $206 bhiriyoni mumari mushure mekota yekupedzisira, asi mazhinji emari yayo anoitirwa kunze kwenyika.

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