Ondrej Holzman India parizvino ndeimwe yeanonyanya kufadza uye panguva imwechete yakakosha misika yemakambani ehunyanzvi. Munda uri kukurumidza kukura wave kutanga kutora matekinoroji azvino nenzira huru, uye avo vanobata nekukurumidza vanogona kuchengetedza mari yakakwira mune ramangwana. Ndosaka Apple ine dambudziko hombe kana ikasakwanisa kuzvimisa mumusika weIndia.
Pamwe chete neChina, India iri kukura nekukurumidza, uye mutungamiriri mukuru weApple akasimbisa kanopfuura kamwe kuti anoona nyika yeAsia senzvimbo yakakosha yekambani yake nekuda kwekugona kwayo. Naizvozvo, data razvino rinobva Strategy Analytics kuvhiringidza.
Muchikamu chechipiri, Apple yakaona kudonha kwe35 muzana mukutengesa kwe iPhone, iko kudonha kukuru. Kunyangwe tichifunga kuti musika weIndia wakawedzera neinosvika makumi matatu muzana pakati pe2015 na2016, uye ne30 muzana gore negore muchikamu chechipiri.
[su_pullquote align = "kurudyi"]Musika weIndia unotongwa zvizere nebhajeti Android mafoni.[/su_pullquote]
Ipo Apple yakatengesa 1,2 miriyoni iPhones muIndia gore rapfuura, yaive 400 yakaderera muchikamu chechipiri chegore rino. Iwo akaderera manhamba anoreva kuti mawoko eApple anongoverengera 2,4 muzana yemusika wese weIndia, uyo unotongwa zvizere nemafoni anodhura eAndroid. MuChina yakakura kwazvo, nekuenzanisa, Apple inobata 6,7 muzana yemusika (pasi kubva pa9,2%).
Kudonhera kwakafanana kwacho pachakwo kwaisazongounza dambudziko rakadaro se anonyora v Bloomberg Tim Culpan. Apple haigone kuramba ichitengesa akawanda uye akawanda maPhones munzvimbo dzese dzepasi, asi nekupihwa musika weIndia uri kukura zvakanyanya, kudonha ndicho chikonzero chekunetseka. Kana Apple ikasakwanisa kuwana chinzvimbo chakanaka muIndia kubva pakutanga, ichava nedambudziko.
Kunyanya kana zvisiri chokwadi kana Apple ine chero mukana wekutyora hutongi hwe Android, zvirinani munguva pfupi. Maitiro muIndia akajeka: mafoni e-Android emadhora zana nemakumi mashanu uye pasi ndiwo anonyanya kufarirwa, aine mutengo weavhareji wemadhora makumi manomwe chete. Apple inopa iyo iPhone kweinenge ina zvakapetwa, ndosaka ichingova neashoma matatu muzana emusika, nepo Android iine 150 muzana.
Nhanho ine musoro yeApple - kana yaida kuchengetedza nyasha dzepamusoro nevatengi veIndia - kungave kuburitsa yakachipa iPhone. Nekudaro, izvi zvingangosaitika, nekuti Apple yakatoramba nhanho yakafanana kakawanda.
Zvibvumirano zvechinyakare zvakachipa zvinopihwa nevashandisi hazvisi kushanda zvakanaka muIndia. Itsika kutenga pano kazhinji pasina chibvumirano, uyezve, kwete nevashandisi, asi muzvitoro zvakasiyana siyana zvekutengesa, izvo kune nhamba huru muIndia yese. Hurumende yeIndia zvakare inovhara kutengeswa kwePhones dzakagadziridzwa, zvakare dzakachipa.
Mamiriro ekambani yeCalifornian zvirokwazvo haana tariro. Muchikamu chepremium (mafoni anodhura kupfuura $ 300), inogona kukwikwidzana neSamsung, iyo mugove wayo wakadonha kubva ku66 kusvika ku41 muzana muchikamu chekutanga chegore rino, nepo Apple yakakura kubva ku11 kusvika ku29 muzana. Parizvino, zvakadaro, mafoni akachipa akanyanya kukosha, saka zvichave zvinonakidza kuona kana Apple ichikwanisa kushandura mamiriro muIndia chero nzira kuti iwane mukana.
Chii chiri chokwadi ndechekuti Apple ichaedza zvechokwadi. “Hatipo pano kwechikamu chimwe chete kana zviviri, kana gore rinotevera, kana gore rinotevera. Isu tiri pano kwemakore ane chiuru, "akadaro CEO Tim Cook panguva yekushanya kuchangobva kuitika kuIndia, uko musika unoyeuchidza wekuChina makore gumi apfuura. Ndosaka kambani yake iri kuyedza kunyatso mepu yeIndia zvakare uye kuronga zano chairo. Ndicho chikonzero, somuenzaniso, muIndia akavhura nzvimbo yebudiriro.
