Thomas Chlebek Rolling Stone magazini muchikamu chechipiri chaChikumi rakabudiswa chinyorwa chinotsanangura nzira idzo Apple Music iri kuyedza kutonga musika wekutepfenyura mimhanzi. Vanotaura nezvavo sezvinyowani, kwete kungoshanda.
Zvinoshamisa kuti zita guru rinobatanidzwa navo harizovi Jimmy Iovine, asi Larry Jackson, uyo ari mutariri wezvinyorwa zvepakutanga zvemimhanzi paApple. Jackson akamboshandira imba inotsikisa mimhanzi yeInterscope Records, kwaakasangana naIovine, uyo anonzi akafurira, semuenzaniso, nzira yake itsva yekusimudzira dambarefu remuimbi Lana Del Rey.
Akaziva kuti Lana Del Rey akanga ave akakurumbira zvikuru nekuda kweInternet uye akasarudza kuisa mari pairi. Panzvimbo pekudyara mari mukuridza redhiyo kune masingles, vakagadzira akati wandei mavhidhiyo emimhanzi marefu, vachiita senge mapfupi mafirimu. Kunyangwe pasina kana imwe yenziyo kubva mualbum "Born to Die" yakagashira redhiyo airplay, yakakwira nhamba mbiri pamachati eBillboard pakuburitswa ndokuenda platinamu.
Maitiro akafanana anoonekwa muApple Music. Apple yakapa mari mavhidhiyo emimhanzi akabudirira zvikuru H"Hotline Bling" naDrake uye "Handikwanise Kunzwa Chiso Changu" neThe Weeknd, zvinyorwa zvekoniti "The 1989 World Tour" muimbi Taylor Swift. Tim Cook pachake anonzi akambotora chikamu mukugadzira vhidhiyo yerwiyo "Border" muimbi MIA
Imwe nzira iyo Apple Music inoedza kuchengetedza iripo uye kuwana vanyoreri vatsva ndeyekupa ega maalbum. Nekuda kweizvi, semuenzaniso, Drake akanakidzwa nekubudirira kukuru nealbum rake rekupedzisira "Views", iro raingowanikwa paApple kwemavhiki maviri ekutanga. Muna Kukadzi wegore rino, rapper Future's "EVOL" album yaingowanikwa paApple, ichizivisa kuburitswa paredhiyo yaDJ Khaled's Beats 1. Nguva pfupi yadarika, Apple Music yakapa Chance the Rapper's "Coloring Book" seyakasarudzika zvemukati.
Larry Jackson anoti chinangwa chake ndechekuisa Apple Music "pakati pezvese zvine chekuita netsika dzepop." Anotaura nezve "MTV muma80s uye 90s" semuenzaniso. Iwe uchiri kunzwa sekuti Michael Jackson kana Britney Spears vaigara ipapo. Munoita sei kuti vanhu vanzwe saizvozvo?'
Apple Music yakabudirira, asi ichiri nzira refu kubva pakutonga musika wekutepfenyura mimhanzi. Spotify ichiri kutonga zvakanyanya nevanyoreri vanobhadhara mamirioni makumi matatu, nepo Apple Music iine mamirioni gumi nemashanu. Mukuongorora maitiro eApple, Rolling Stone anotaurawo aimbova mutungamiriri weUniversal division division, Larry Kenswila.
Kenswil anoreva zano reIovine kuBeats, uko kushambadza nevamhanyi vane mukurumbira vakawana mukurumbira kune vese mhando nemumhanyi. Anoti: “Zvakatoshanda ipapo. Nekudaro, kupedzisa zvibvumirano zvega hazvivape kushambadza zvakanyanya. Saka jury ichiri kunze. "
“Kudyidzana chete kunoita kuti zvikwanise kuita zvinhu zvinonakidza. Zvakafanana nekubhadharwa kumuka pamubhedha wodya kudya kwemangwanani - unenge uchitozviita," akadaro maneja werapper Future, Anthony Saleh.
