Vhara shambadzo

Kunyangwe nekutanga kusina chokwadi, zvinoita sekunge iyo mimhanzi yekufambisa sevhisi Apple Music iri kuwana tsoka mumusika. Iyo sevhisi inotova maererano Financial Times vanopfuura mamirioni gumi vanobhadhara vashandisi munyika dzinopfuura zana pasi rese.

Parizvino, mutambi akabudirira kwazvo pamusika iSwedish sevhisi Spotify, iyo yakazivisa muna Chikumi kuti yakanga yasvika padanho remamiriyoni makumi maviri evanyoreri. Dzimwe nhamba dzemazuva ano hadzisati dzawanikwa, asi Jonathan Prince, mukuru weSpotify's PR department, server. vava kuda yakaratidza kuti hafu yekutanga ye2015 yaive yakanakisa zvachose kune kambani maererano nekukura kwekukura.

Spotify yakakura ne5 miriyoni vanobhadhara vashandisi mumwedzi mitanhatu yekutanga yegore rapfuura, saka zvinokwanisika kuti ikozvino ine chimwe chinhu chakaita semamirioni makumi maviri neshanu. Kukura kwakadaro kubudirira kukuru kweSpotify, kunyanya panguva iyo Apple Music kubva kuApple irikudawo kutaura pachiitiko.

Uye zvakare, kusiyana neApple Music, Spotify zvakare ine yayo yemahara, ad-yakaremerwa vhezheni. Kana isu tichisanganisira vasingabhadhare vashandisi, Spotify inoshandiswa zvakanyanya nevanhu vanosvika mamirioni makumi manomwe neshanu, izvo zvichiri nhamba iyo Apple iri kure. Kunyangwe zvakadaro, kuti Apple Music iwane 75 miriyoni vanobhadhara vashandisi mumwedzi mitanhatu yekutanga yekuvapo kubudirira kwakanaka.

Iko kugona kutanga 3-mwedzi yemahara yeyedzo vhezheni, mushure meiyo mari yekunyorera ichatanga kubviswa otomatiki, zvirokwazvo chiratidzo chekukurumidza kukura kwekubhadhara vashandisi veApple Music. Naizvozvo, kana mushandisi akasadzima sevhisi nemaoko mazuva makumi mapfumbamwe asati apera, anozongove mushandisi anobhadhara.

Kana tikatarisa kumakwikwi pakati peApple neSpotify, zviri pachena kuti makambani maviri aya anoita basa rekutanga mumusika uri kukurumidza kukurumidza.Competitive Rdio, iyo vashandisi veCzech vaigona kushandisa kunyangwe isati yasvika Spotify, muna Mbudzi. yakazivisa kubhuroka uye yakatengwa neAmerican Pandora. Deezer yeFrance yakashuma 6,3 miriyoni vanyoreri muna Gumiguru. Panguva imwecheteyo, sevhisi nyowani yeTidal, yevaimbi vepasi rose vanozivikanwa inotungamirwa nerapper Jay-Z, yakashuma miriyoni imwe inobhadhara vashandisi.

Nekune rimwe divi, kubudirira kweApple kwakaderedzwa nenyaya yekuti kutenderera kwemimhanzi kuri kukura nekudhura kwekutengesa mimhanzi yemhando yepamusoro, iyo Apple yanga ichiita mari yakanaka kubva makore mazhinji apfuura. Maererano nedata, vakatodonha mu2014 Vadivelu Comedy Nielsen Music muUnited States, kutengeswa chose chose kwamaarubhamu enziyo kwakawedzera ne9 muzana, uye nhamba yenziyo dzakaridzwa, kune rumwe rutivi, yakawedzera neinopfuura 50 muzana. Kuburikidza nemasevhisi akaita seSpotify, vanhu vakatamba 164 bhiriyoni nziyo panguva iyoyo.

Vese Apple Music uye Spotify vane imwecheteyo mitengo mutemo. Nesu, iwe unobhadhara € 5,99, i.e. angangoita zana nemakumi matanhatu ekorona, yekuwana iyo mimhanzi catalog yeese masevhisi. Masevhisi ese ari maviri anopawo kunyoreswa kwemhuri kunobatsira. Nekudaro, kana iwe ukanyorera kuSpotify kuburikidza neTunes uye kwete zvakananga kuburikidza neSpotify webhusaiti, iwe unobhadhara 160 maeuro mamwe sevhisi. Nenzira iyi, Spotify inobhadharira Apple chikamu makumi matatu muzana chekutengeserana kwega kwega kunoitwa kuburikidza neApp Store.

Kunobva: Financial Times
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