Ondrej Holzman Apple ine zuva guru neChipiri. Sevhisi nyowani yekufambisa mimhanzi, Apple Music, iri kutangwa, iyo inogona kusarudza ramangwana rekambani yeCalifornia munyika yemimhanzi. Ndiko, kwazvakakonzera shanduko mumakore gumi apfuura kana zvakadaro, uye zvino kekutanga inozviwana iri mune imwe nzvimbo yakasiyana - kubata. Asi vachiri vakabata hwamanda zhinji mumaoko avo.
Izvo chaizvoizvo zvishoma zvechinzvimbo chisina kujairika. Isu takajaira Apple kwemakore gumi nemashanu apfuura kuti payakauya nechimwe chinhu chitsva pachezvayo, yaiwanzova nyowani kune wese wese. Ingave iPod, iTunes, iPhone, iPad. Zvese zvigadzirwa izvi zvakakonzeresa kana kushoma uye zvakasarudza mafambiro emusika wese.
Nekudaro, Apple haisi yekutanga kuuya neApple Music, i.e. yekushambadzira mimhanzi sevhisi. Kwete kunyange sechipiri, chechitatu kana chechina. Zvinouya zvekupedzisira, nekunonoka kukuru. Semuenzaniso, Spotify, mukwikwidzi mukuru, anga achishanda kwemakore manomwe. Naizvozvo, zvichave zvakanyanya kunakidza kuona kuti Apple ingapesvedzera sei musika wausinganyatso gadzira, sezvawakaita kakawanda kare.
Piona weindasitiri yemimhanzi
Apple yaiwanzozvitaura uye nerudo kuzvidaidza se "kambani yemakomputa". Izvi hazvisisiri izvo nhasi, purofiti yakakura inoyerera kuCupertino kubva kuPhones, asi zvakakosha kuyeuka kuti Apple haingogadziri hardware. Mushure mekusvika kwemireniyamu itsva, inogona kunzi "kambani yemimhanzi", uye anenge makore gumi nemashanu gare gare, Tim Cook uye co. zvakare.
Kwete kuti mimhanzi yakamira kuita basa paApple, inoramba yakadzika midzi muApple's DNA, asi Apple pachayo inonyatsoziva kuti nguva dzinokurumidza sei kuchinja, uye zvakatanga muna 2001 uye zvishoma nezvishoma zvakava bhizinesi rinopa mari yakawanda rinoda kudzokororwa. Kunyangwe pasina iye, Apple yaisazorasikirwa nekukosha kwayo munyika yemimhanzi kwemakore mazhinji ari kuuya, asi chingave chikanganiso kana ikasabatana nemaitiro akatangwa nemumwe munhu panguva ino.
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Asi ngatidzokere kugore rambotaurwa 2001, apo Apple yakatanga kushandura indasitiri yemimhanzi, iyo yakanga ichifamba mukusagadzikana. Pasina nhanho dzake, Rdio, mumwe mukwikwidzi, angadai asina kumbokwanisa kugashira Apple mundima yekutepfenyura mimhanzi. Hapana kutenderera kwaizovapo pasina Apple.
Kusvika kweiTunes yekutanga muna 2001 uye nguva pfupi mushure mekuburitswa kweiPod hakusati kwaratidza shanduko, asi yakanongedza nzira. Gore ra2003 raive kiyi kune yakakura boom iTunes yeWindows, iPod ine USB yekubatanidza tsigiro uye yakakosha iTunes Music Store inoburitswa. Panguva iyoyo, nyika yemimhanzi yeApple yakavhurika kune wese munhu. Yakanga isisina kugumira kuMacs neFireWire chete, yaive isingazivikanwe interface kune vashandisi veWindows.
Zvakare zvakakosha mukuwedzera kwese kweApple kwaive kugona kwake kugonesa makambani ekurekodha uye vaparidzi vemimhanzi kuti zvaive zvisingadzivisike kutanga kutengesa mimhanzi online. Kunyange zvazvo mamaneja pakutanga akazviramba zvachose, vaitya kuti zvaizopedza bhizinesi ravo rose, asi pavakaona kuti Napster yakashanda sei uye piracy yakanga yakawanda, Apple yakakwanisa kusaina zvibvumirano navo kuti vavhure iTunes Music Store. Yakangoisa hwaro hwemimhanzi nhasi - kuifambisa.
Zviite nemazvo
Apple yave kungopinda mumunda wekutepfenyura mimhanzi. Saka, sezvimwe zvezvimwe zvigadzirwa zvayo, hazviuye nechimwe chinhu chitsva, nokudaro kuputsa kurongeka kwakagadzwa, asi panguva ino inosarudza imwe nzira yainofarira: kuita chimwe chinhu kwete nekukurumidza sezvinobvira, asi pamusoro pezvose nemazvo. Zvinofanira kutaurwa kuti Apple yakanyatsotora nguva yavo panguva ino. Masevhisi akadai seSpotify, Rdio, Deezer kana Google Play Music anga achishanda kwemakore akati wandei.
Semuyenzaniso, Spotify yeSweden, mutungamiri wemusika, parizvino inoshuma 80 miriyoni vashandisi vanoshanda, ndosaka Apple yakaona kuti kuitira kuti isvike pachokwadi kunyange ava vashandisi varipo vekutepfenyura masevhisi, vaifanira kuuya nechimwe chinhu chakanaka, asi zvakanaka. zviri nani.
Ndosaka hofori yeCalifornia, kunyangwe fungidziro isingaperi yenhau, haina kukurumidza kuuya kwesevhisi yayo nyowani. Ndicho chikonzero akaita mari huru munhoroondo yake gore rapfuura paakatenga Beats nemabhiriyoni matatu emadhora. Zvino zvakazoitika kuti imwe yezvinangwa zvikuru yaive Beats Music, iyo yekufambisa sevhisi yakagadzirwa naJimmy Iovine naDr. Dre. Ndivo vaviri ava mumwe wevarume vakakosha kuseri kweApple Music, iyo yakavakirwa panheyo dzeBeats, kunyangwe yakabatanidzwa zvakanyanya sezvinobvira muApple ecosystem.
Uye pano tasvika kune hombe kadhi yehwamanda iyo Apple inobata mumaoko ayo uye inogona pakupedzisira kuratidza kuve yakakosha mukubudirira kwesevhisi nyowani. Kuzvichengeta zviri nyore neSpotify semukwikwidzi mukuru, Apple Music haipe zvimwe zvakawanda kana chimwe chinhu. Masevhisi ese ari maviri anogona kunge akafanana (kunze kweTaylor Swift) makatalogi enziyo dzinopfuura mamirioni makumi matatu, ese masevhisi anotsigira ese makuru mapuratifomu (Apple Music pa Android ichasvika mukudonha), masevhisi ese ari maviri anogona kudhawunirodha mimhanzi yekuteerera pasina mhepo, uye ese ari maviri masevhisi anodhura. (kuUnited States) imwe chete $30.
Apple haina kurasikirwa nemakadhi ayo ehwamanda nekumirira
Asi ipapo pane zvinhu zviviri zvikuru uko Apple ichapwanya Spotify kubva pazuva rekutanga. Apple Music inouya sechikamu cheyakatovapo uye inoshanda zvakanaka ecosystem. Chero ani anotenga iPhone nyowani kana iPad achave neApple Music icon yakagadzirira padesktop yavo. Makumi emamiriyoni ePhones ega anotengeswa kota yega yega, uye kunyanya kune avo vasati vanzwa nezvekutepfenyura, Apple Music inomiririra iyo iri nyore kupinda mune iyi wave.
Iyo yekutanga-yemwedzi mitatu yekuyedzwa nguva, panguva iyo Apple icharega vatengi vese kufambisa mimhanzi yemahara, ichabatsirawo. Izvi zvichakwezva vashandisi vazhinji kubva kune vanokwikwidza, kunyanya avo vakatobatana neapuro ecosystem. Pasina kuita chero mari yekutanga, vanogona kuyedza Apple Music padivi peSpotify, Rdia kana Google Play Music. Ichafadzawo vateereri vasati vasiya maraibhurari avo akaomeswa iTunes vachifarira kutenderera. Mukubatana ne iTunes Match, Apple Music ikozvino ichavapa yakanyanya kurerukira mukati mesevhisi imwe chete.
Chinhu chechipiri, icho chisina kunyanya kukosha kune vashandisi, asi kubva pakuona kweApple vs. Spotify zvakare inonakidza ndeyekuti nepo kuSpotify mimhanzi kutenderera ibhizinesi rakakosha, kune Apple ingori kudonha mugungwa rezvigadzirwa nemasevhisi anounza purofiti. Zvichitaurwa zviri nyore: kana Spotify ikasawana yenguva refu yakagadzikana modhi yekuita mari yakakwana kubva mukutepfenyura mimhanzi, zvichave mudambudziko. Uye kuti mubvunzo uyu unopindurwa kazhinji. Apple haifanirwe kunge ichifarira sevhisi yayo, kunyangwe hazvo isingaite kuita mari. Pamusoro pazvose, chichava chimwe chidimbu chepuzzle kwaari, paachapa mushandisi rimwe basa mukati meecosystem yake, yaasingazoende kune imwe nzvimbo.
Maererano nevakawanda - uye Apple zvechokwadi anotarisira kudaro - asi pakupedzisira Apple Music ichasiyaniswa uye ichaita basa mukusarudza kwevanhu pamusoro pebasa ripi rekusarudza chimwe chinhu: redhiyo Beats 1. Kana iwe ukaisa maitiro eSpotify uye Apple Music padivi padivi patafura, uchaona kuti zvakangosiyana pano-Apple inoda kuzvisundidzira neredhiyo inoenderana nenyaya yekuti ndi2015.
Radio yenguva yanhasi
Pfungwa yekugadzira nhepfenyuro yemazuva ano yakabva kuTrent Reznor, mutungamiri weNine Inch Nails, uyo Apple akaunzawo pabhodhi sechikamu chekutorwa kweBeats. Reznor akabata chigaro chemukuru wekugadzira muBeats Music uye aivewo nekutaura kukuru mukuvandudza Apple Music. Beats 1 ichavhurwa mangwana mumaawa ekutanga enguva yedu netarisiro huru sezvo munhu wese anotarisa kuti aone kana redhiyo yeApple yezana ramakore rechi21 ingabudirira.
Mukurumbira mukuru weBeats 1 ndiZane Lowe. Apple yakamutora kubva kuBBC, uko uyu New Zealander ane makore makumi mana nerimwe aiva nepurogiramu yakabudirira zvikuru paRadio 1. Kwemakore gumi nemaviri, Lowe akashanda muBritain semutungamiri we "tastemaker", kureva, semunhu aigara achiisa. maitiro emimhanzi uye akawana zviso zvitsva. Aive mumwe wekutanga kukwevera pfungwa kune vane mukurumbira maartist akadai saAdele, Ed Sheeran kana Arctic Monkeys. Apple ikozvino inotarisira kuve nekurudziro yakafanana paindasitiri yemimhanzi uye mukana wekusvika mamirioni evateereri pasi rese.
Beats 1 ichashanda senhepfenyuro yeredhiyo, ine chirongwa chichatemwa nevatatu maDJs makuru, kuwedzera kuna Lowe, Ebro Darden naJulie Adenuga. Zvisinei, hazvizovi zvose. Kunyangwe vaimbi vane mukurumbira vakaita saElton John, Pharrell Williams, Drake, Jaden Smith, Josh Home kubva kuQueens yeStone Age kana yeBritish electronic duo Disclosure vachawana nzvimbo yavo paBeats 1.
Naizvozvo ichave yakasarudzika modhi yeredhiyo, iyo inofanirwa kuenderana nemazuva ano uye zvanhasi zvinogoneka. “Kwemwedzi mitatu yadarika tanga tichida kuburitsa izwi idzva risiri redhiyo. Hatina kubudirira,” akabvuma mubvunzurudzo ye The New York Times Zane Lowe, ane chivimbo chakanyanya muchirongwa chekuda chinzvimbo.
Sekureva kwaLowe, Beats 1 inofanirwa kuratidza iyo inokurumidza-kuchinja nyika yepop uye ive chiteshi icho ma singles matsva achaparadzira nekukurumidza. Ndiyo imwe mukana weBeats 1 - ichagadzirwa nevanhu. Izvi zvakasiyana, semuenzaniso, kuPandora, nhepfenyuro yeinternet yakakurumbira muUnited States, iyo inopa mimhanzi yakasarudzwa nemacomputer algorithms. Chaive chinhu chevanhu chakasimudzirwa neApple zvakanyanya panguva yekuratidzwa kweApple Music, uye Zane Lowe nevamwe vake vanofanirwa kuve humbowo hwekuti zvakakosha paBeats 1.
Pamusoro peBeats 1, Apple Music ichave zvakare neimwe seti yezviteshi (iyo yekutanga iTunes Radio) yakakamurwa nemafungiro uye rudzi, sezvakaita Pandora, saka vateereri havafanire kuteerera kumitambo uye kubvunzurudzwa kweva DJs vakasiyana uye maartist. vanofarira mimhanzi chete. Zvakangodaro, pakupedzisira, kusarudzwa kwemimhanzi nevanoziva chaivo, maDJs, maartist uye zvimwe zvipenyu zvinogona zvakare kuve imwe yemadhirowa eApple Music.
Beats Music yakatorumbidzwa nekubudirira kwayo mukupa mimhanzi kuvashandisi zvichienderana nezvavanofarira. Icho chinhu icho vamwe, kusanganisira Spotify, vanogona kuita, asi vashandisi veAmerica (Beats Music yakanga isingawanikwi kune imwe nzvimbo) kazhinji vakabvuma kuti Beats Music yaiva kune imwe nzvimbo munyaya iyi. Zvakare, tinogona kuve nechokwadi chekuti Apple yakawedzera kushanda pane aya "algorithms evanhu" kuti ipe mhedzisiro yakanakisa.
Isu hatizoziva nezve Apple Music kubudirira ipapo. Kutangwa kweChipiri kwesevhisi-inotarisirwa kutenderera sevhisi ingori kutanga kwerwendo rwekuwana vashandisi vazhinji sezvinobvira, asi Apple zvirokwazvo ine akawanda maekisi kumusoro kwayo iyo inogona nekukurumidza kupfuura vashandisi veSpotify 80 miriyoni. Kunyangwe iri ecosystem yayo inoshanda zvakakwana, yakasarudzika Beats 1 redhiyo, kana chokwadi chiri nyore kuti ibasa reApple, rinogara richitengesa zvakanaka mazuva ano.
Saka, ndinoinzwisisa here kuti kuteerera mimhanzi yeApple inogoneka chete nenharembozha uye kwete nekombuta? Kana zviri izvo, pamwe haisati iri yangu. Nemhando yenharembozha muCzech Republic, ini ndaisazoiteerera zvakanyanya zvakadaro. Mukuwedzera, iwe uchafanirwa kuburitsa mari yakawanda kune opareta yeinternet isina muganho, kana vashandisi vachipa pano zvachose (ini ndinogona kuita ne200 mb yangu). Ndaizongwarirawo neredhiyo "yakasarudzika". Inonzwa sekudzokororwa kweBBC Radio 1, yave iripo kwenguva yakareba uye chero munhu anogona kuridza online mahara. Ndinofungidzira kuti nguva haisati yakwana kwandiri. Ndichiri kugona kurarama ne iPod. :-)
Panzvimbo yepamutemo saiti (hapana dzidziso kubva kumablog) inotaura chaizvo izvi: Senhengo, unowana iyo yese Apple Music chiitiko pane yako iPhone, iPad, iPod touch, Mac, uye PC. Apple Music iri kuuya kuApple TV uye Android kudonha uku.
Nezita rekuti MAC/PC rinorehwa kuburikidza ne iTunes (iriwo pane iro peji nenyaya yekuti inogadziridza kune "ichangoburwa" inofanirwa kuitwa).
Zvikasadaro, iyi FAQ iri pane chinongedzo https://www.apple.com/music/membership/, kunewo dzimwe mhinduro ...
1) Kunyangwe kuburikidza nekombuta.
2) Iwe unodhawunirodha mimhanzi kumba paWi-Fi uye woichengeta kune yako mbozhanhare/ piritsi/laptop. Saka haudi data paunenge uchienda.
3) Unogona kusvetuka nziyo paRadio 1 kana usingade imwe? Unogona kuchengetedza rwiyo rwuri kuridzwa nekudzvanya kamwe chete?
Alex: Zvakanaka, handizive, asi pane webhusaiti yepamutemo zvinonzi zvinogona kuitwa kuburikidza ne iTunes (ini handizive nezveWindows)