Vhara shambadzo

Apple yakaburitsa mhedzisiro yemari yekota yekupedzisira yegore rapfuura. Iyo kambani ichiri kukura, asi kutengesa kuri kuswedera pedyo nemagumo ekupedzisira ekufungidzira. Mukuwedzera, mukuongorora kwese, zvakakosha kufunga kuti gore rino chikamu chekutanga chaiva vhiki pfupi nekuda kweKisimusi.

Mari yekambani iyi yaive 13,1 bhiriyoni uye mari yaive 54,5 bhiriyoni.

Mamirioni 47,8 ePhones akatengeswa, kubva pamamiriyoni makumi matatu nenomwe gore rapfuura, yakakwira nguva dzese, asi kukura kwakadzikira. Mamirioni 37 iPads akatengeswa, kubva pa22,8 gore rapfuura. Iyo iPad yakaodza mwoyo vaongorori vazhinji, vaitarisira kutengesa kwakasimba. Pakazere, Apple yakatengesa 15,3 miriyoni iOS zvishandiso pakota, uye anopfuura hafu yebhirioni kubvira 75.

Ruzivo rwakanaka imari yakagadzikana kubva pafoni imwe chete, muhuwandu hwemadhora mazana matanhatu nemakumi mana. Kune iyo iPad, avhareji mari yakawira kumadhora mazana mana nemakumi manomwe nenomwe (kubva pamadhora mazana mashanu nemakumi matatu neshanu), kudzikira kuri nekuda kwechikamu chikuru chekutengesa kwePad mini. Iyo diki iPad yakatambudzwa nekuwanikwa kwakadzikira, uye Apple inotarisira kuti zvekushandisa zvikwire pakupera kwekota iripo. Paive nekunetsekana kuti maPhones echikuru aive ari kutengeswa, fungidziro iyi haina kusimbiswa uye musanganiswa wakafanana negore rapfuura.

Avhareji margin yaive 38,6%. Kune zvigadzirwa zvega: iPhone 48%, iPad 28%, Mac 27%, iPod 27%.

Mac kutengesa yakadonha ne 1,1 miriyoni kusvika 5,2 miriyoni gore rapfuura. Kusavapo kwemwedzi miviri kweiMac itsva kwakataurwa sechikonzero. iPods zvakare inoramba ichidzikira, kusvika 12,7 miriyoni kubva 15,4 miriyoni.

Apple ine $ 137 bhiriyoni mumari, iri pedyo nechikamu chimwe muzvitatu chemutengo wayo wemusika. Ruzivo rwakanaka rwunobvawo kuChina, uko kwaikwanisika kutengesa kaviri (ne67%).

Iyo App Store yakanyora rekodhi nhamba yekurodha emabhiriyoni maviri muna Zvita. Kune anopfuura 300 mapurogiramu akagadzirirwa zvakananga iPad.

Huwandu hweApple Stores hwakakura kusvika ku401, gumi nerimwe matsva akavhurwa, kusanganisira mana muChina. 11 vashanyi vanouya kuchitoro chimwe svondo rega rega.

Pano unogona kuona tafura inoratidza kuchinja kwekutengesa kwezvigadzirwa zvega. Munyori wetafura ndiHorace Dediu (@asymco).

Mhedzisiro yacho yakanaka, asi zviri pachena kuti kukura kuri kuderera uye Apple yakatarisana nemakwikwi akaomarara. Zvinogona kutarisirwa kuti gore rino richave rakakosha kukambani, ingave ichasimbisa chinzvimbo chayo semugadziri uye mutungamiriri wemusika, kana kuti icharamba ichibatwa nevakwikwidzi vanotungamirwa neSamsung. Zvakadaro, runyerekupe rwese nezve Apple isingaite zvakanaka, kutengesa kwe iPhone kudonha, kwakava kwenhema.

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