Vhara shambadzo

Zvaitarisirwa. Apple nhasi yakazivisa kekutanga mumakore gumi nematatu kuti yakaona gore-pamusoro-gore kuderera kwemari mukati mekota yekupedzisira. Nepo chikamu chechipiri chegore rapfuura chakawana madhora mabhiriyoni gumi nematanhatu emari pamadhora mabhiriyoni makumi mashanu nemasere emari, gore rino nhamba idzi ndedzinotevera: $58 bhiriyoni mumari uye $13,6 bhiriyoni mupurofiti yakazara.

Munguva yeQ2 2016, Apple yakakwanisa kutengesa 51,2 miriyoni iPhones, 10,3 miriyoni iPads uye 4 miriyoni Macs, inomiririra kuderera kwegore-pagore kune zvese zvigadzirwa - iPhones pasi 16 muzana, iPads pasi 19 muzana uye Macs pasi 12 muzana.

Kuderera kwekutanga kubva 2003 hazvireve kuti Apple yakangoerekana yamira kuita zvakanaka. Ichiri imwe yeakanyanya kukosha uye panguva imwe chete makambani ane mari zvakanyanya pasirese, asi hofori yeCalifornia yakabhadhara zvakanyanya kuderera kwekutengesa kwePhones uye nenyaya yekuti haisisina chigadzirwa chakabudirira zvakadaro kunze kwefoni. .

Mushure mezvose, iyi ndiyo yekutanga gore-pa-gore kudonha munhoroondo ye iPhone, i.e. kubvira 2007, pakasvika chizvarwa chekutanga; zvisinei, zvaitarisirwa. Kune rimwe divi, misika iri kuramba ichiwedzera kuzara, vashandisi havafanire kugara vachitenga mafoni matsva, uye panguva imwecheteyo gore rapfuura, maPhones akawana kuwedzera kukuru kwekutengesa nekuda kwekuti vakaunza maratidziro makuru.

Apple CEO Tim Cook pachake akabvuma kuti hapasisina kufarira zvakanyanya muyazvino iPhones 6S uye 6S Plus sezvo kambani yakanyoreswa gore rapfuura yePhones 6 uye 6 Plus, iyo yakapa zvakanyanya zvimwe zvinhu zvitsva zvichienzaniswa nechizvarwa chakapfuura. Panguva imwecheteyo, zvakadaro, mamiriro ezvinhu anogona kutarisirwa kuvandudzika, maererano nezvese ichangobva kuburitswa iPhone SE, iyo yakasangana nemhinduro yakanaka uye zvakare, sekureva kwaCook, yainyanya kufarira kupfuura iyo Apple yakagadzirira, uye kuwa. iPhone 7. Iyo yekupedzisira inogona kurekodha kufarira kwakafanana neiyo iPhone 6 uye 6 Plus.

Iyo yatove yechinyakare kudonha yakasangana nePads, iyo kutengesa kwayo kwave kudonha kwekota yechisere mumutsara. Mumakore maviri apfuura, mari kubva kuPads yakadonha ne40 muzana, uye Apple haisati yakwanisa kudzikamisa mamiriro acho ezvinhu. Muchikamu chinotevera, ichangoburwa diki iPad Pro inogona kubatsira, uye Tim Cook akati anotarisira zvakanakisa gore-pagore mhedzisiro mumakore maviri apfuura mukota inotevera. Nekudaro, hapagone kuve nekutaura kweanotsiva kana muteveri weiyo iPhone maererano nepurofiti.

Kubva pamaonero aya, pakanga paine uye zvichiri fungidziro yekuti vanogona kunge vari chigadzirwa chinotevera chekubudirira, Apple Watch, iyo, kunyangwe ivo vakabudirira zvishoma pakutanga, havasati vatora mari. Mundima yewachi, zvisinei, ivo vachiri kutonga: mugore rekutanga pamusika, mari kubva kuApple wachi dzaive madhora bhiriyoni 1,5 kupfuura iyo Swiss yechinyakare mugadziri wewachi Rolex yakashuma kwegore rose ($4,5 bhiriyoni).

Nekudaro, nhamba idzi dzinouya chete kubva kunhamba dzisina kunanga dzakaburitswa neApple mumwedzi ichangopfuura, kwete kubva kune zviri pamutemo zvemari, apo Apple ichiri kusanganisira wachi yayo muchikamu chikuru chezvimwe zvigadzirwa, uko kuwedzera kune iyo Watch kune zvakare, semuenzaniso. Apple TV uye Beats. Nekudaro, zvimwe zvigadzirwa zvakakura sechikamu chega hardware, gore-ne-gore kubva pa1,7 kusvika 2,2 bhiriyoni emadhora.

[su_pullquote align="kuruboshwe"]Apple Music yakapfuura 13 miriyoni vanyoreri.[/su_pullquote]Macs, iyo Apple yakatengeswa muchikamu chekupedzisira ne600 isingasviki gore rapfuura, yakanyorawo kudonha kudiki, huwandu hwemamiriyoni mana emayuniti. Iyi ndiyo chikamu chechipiri mumutsara umo kutengesa kweMac kwakadonha gore negore, saka zviri pachena kuti kunyange makombiyuta eApple ari kutotora maitiro emusika wePC, unoramba uchidonha.

Pane zvinopesana, chikamu chakamboita zvakanaka zvakare masevhisi. Nekuda kweApple's inogara ichikura ecosystem, inotsigirwa nebhirioni imwe inoshanda zvishandiso, mari kubva kumasevhisi (madhora mabhiriyoni matanhatu) yakatokwira kupfuura kubva kuMacs (6 bhiriyoni). Iyi ndiyo chikamu chesevhisi chakabudirira zvakanyanya munhoroondo.

Masevhisi anosanganisira, semuenzaniso, iyo App Store, iyo yakaona kuwedzera makumi matatu neshanu muzana mumari, uye Apple Music, zvakare, yakapfuura 35 miriyoni vanyoreri.muna February aiva mamiriyoni gumi nerimwe) Panguva imwecheteyo, Apple iri kugadzirira imwe yekuwedzera yeApple Pay munguva pfupi iri kutevera.

Tim Cook akatsanangura chikamu chechipiri chemari ye2016 se "yakabatikana uye yakaoma", zvisinei, kunyangwe kuderera kwenhoroondo kwemari, anogutsikana nemhedzisiro. Mushure mezvose, mhedzisiro yakasangana nezvinodiwa neApple. Mukuburitswa kwenhau, mukuru wekambani akasimbisa pamusoro pese kubudirira kwemasevhisi ataurwa pamusoro apa.

Apple parizvino inobata $232,9 bhiriyoni mumari, ne $208,9 bhiriyoni yakachengetwa kunze kweUnited States.

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