Vhara shambadzo

Chiyero chakakosha chemhando dzakakosha kwazvo munyika, yakanyorwa neInterbrand, yakaona shanduko munzvimbo yekutanga gore rino mushure memakore gumi nematatu. Mushure mekutonga kwenguva refu, Coca-Cola akaisiya, achifanira kukotamira Apple neGoogle.

V iyo yazvino edition yenzvimbo Zvakanakisa Zvepasi Pose Brands Interbrand yakaderedzwa Coca-Cola yakwira kusvika pachinhanho chechitatu, ichiteverwa neBMM neMicrosoft.

"Tech Brands Inoramba ichitonga Akanakisa Global Brands," inonyora mushumo wekambani yekubvunza, "saka tichisimbisa basa rinokosha uye rinokosha ravanoita muupenyu hwedu."

Iwo masanjirwo anounganidzwa zvichienderana nezvakati wandei zvinosanganisira kuita kwemari, kuvimbika kwevatengi uye basa rinoitwa nemhando yega yega mukutenga kwevatengi sarudzo. Kuburikidza nezvinhu izvi, Interbrand inobva yaverenga kukosha kwemhando yega yega. Apple yaive yakakosha pamadhora 98,3 bhiriyoni, Google pamadhora 93,3 bhiriyoni, uye Coca-Cola pamadhora 79,2 bhiriyoni.

"Mashoma mhando aita kuti zvikwanise kuti vanhu vazhinji vaite zvinhu zvakawanda zviri nyore, ndosaka Apple ine mauto evanonamata vateveri." inodaro chirevo chenhau. "Kushandura mashandisiro atinoita, kutamba uye kutaurirana - pamwe nekumbundikira kugona kushamisa nekunakidzwa - Apple yakaisa bhawa yepamusoro yeaesthetics uye nyore, uye mamwe matekinoroji emhando dzave kutarisirwa kuti aenderane nawo, uye kuti Apple inoramba ichiwedzera. "

Yakanga iri pamberi pemakambani ehunyanzvi ayo Coca-Cola aifanira kukotama, iyo yakapa tsvimbo mushure memakore gumi nematatu. Asi Ashley Brown, director wedhijitari kutaurirana uye social media, akazvitora mugwara ndokuenda kuTwitter paApple neGoogle. akakorokotedza: "Makorokoto kuna Apple neGoogle. Hapana chinogara nekusingaperi uye zvinofadza kuve mukambani inoyevedza kudaro. "

Iwo gumi epamusoro echinyorwa chazvino chenzvimbo Zvakanakisa Zvepasi Pose Brands tekinoroji makambani akanyatsotora (nhanhatu kubva munzvimbo gumi), asi zvimwe zvikamu zvatove zvakanyanya kuenzana. Gumi neina pazvimbo zana ndedzechikamu chemotokari, kureva mhando dzakadai seToyota, Mercedes-Benz neBMW. Makambani ezvigadzirwa zvevatengi akaita seGilette ane nzvimbo gumi nembiri, sezvinoita mhando dzetekinoroji. Kudonha kukuru munzvimbo iyi kwakarekodhwa neNokia, kubva pagumi nepfumbamwe kusvika pamakumi mashanu nenomwe, ipapo BlackBerry yakabuda kubva mukunyorwa zvachose.

Nekudaro, nzvimbo dzekutanga pamwe dzinofanirwa kutariswa zvakanyanya. Nepo Coca-Cola yainyanya kumira, Apple neGoogle zvakasangana nekukura kukuru. Kubva gore rapfuura, Coca-Cola yakakura nezvikamu zviviri kubva muzana, Apple ne28 muzana uye Google kunyange ne34 muzana. Samsung yakakurawo, ne20 muzana uye iri yechisere.

Kunobva: TheVerge.com
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