Filip Novotny Iyo yakakura iPhone, iPads nyowani, yekutanga retina iMac kana Apple Watch - zvese izvi zvigadzirwa zveApple mumwedzi yapfuura. akaunzwa. Nekudaro, gore rino rakaunza zvakawanda kubva kukambani yeCalifornian (uye zvinopesana nazvo), uye kwete chete maererano nemidziyo mitsva kana yakagadziridzwa. Chinzvimbo cheApple uye saka Tim Cook chachinja sei uye Apple ichataridzika sei mugore rinouya? Hapana nguva iri nani yekufungisisa kupfuura kupera kwegore razvino.
Tisati tatarisa misoro yainyanya kurira maererano neApple gore rino, zvingave zvakakodzera kuti tiyeuke nyaya idzo, pane kudaro, dzakanyanya kana kushoma kubva munhaurirano. Kuchinja kunonyanya kukosha munyaya iyi kunogona kuonekwa mumunhu waTim Cook. Ndichiri muna 2013 pakanga pachine kushushikana kuti CEO mutsva weApple anga asiri iye munhu akakodzera kutsiva Steve Jobs, gore rino pakanga paine dingindira shoma. (Ndiko kuti, kana tikasiya avo Mabasa ava chidhori chisingazununguki ndokumutenderedza mumakuva avo pamukana uri wose.)
Apple ichiri mukujeka uye kunyangwe ichinetswa nezvinetso zvakasiyana-siyana, zvichienzaniswa nemazuva aSteve Jobs, haina kuderera. Nekudaro, ngatirege kungogara nemubvunzo wekuzivikanwa kwevatengi kana mhedzisiro yemari; Tim Cook akakwanisa kuwedzera kushanda kwekambani "yake" neimwe chiyero. Kambani yeCupertino haichaonekwi chete mumisoro yepepanhau maererano nezvigadzirwa zvayo, asi zvakare inotora humwe huwandu hwebasa revanhu uye inotongwawo mune izvi.
Makore mashoma apfuura, vashoma vaitarisira kuti aichimbova mutungamiriri wemabasa, uyo asina kumboratidza manzwiro akawanda pahurukuro dzekambani, aizova nezvinangwa zvepamusoro mubasa rake, ngatitii maitiro etsika. Asi gore rino, Cook akaratidza kuti zvakasiyana ndezvechokwadi. Kana mugovani achangobva kubvunza nezvekukodzera kwakasiyana-siyana kwezvakatipoteredza zvirongwa, akapindura Mukuru weApple akataura pachena: "Kana zvasvika kukodzero dzevanhu, simba rinogoneka kana kuwanikwa kune vanhu vane zvinodiwa zvakakosha, handisi kufarira kudzoka kwehupenzi pakudyara. Kana zvichikunetsa, unofanira kutengesa migove yako.”
Muchidimbu, Apple yatanga kupinda zvakanyanya munhau dzeveruzhinji uye inoshanda zvakanyanya, zvirinani munyaya yekodzero. Kana zviri zve rutsigiro kodzero dzevashoma, nzira yokungwarira kune zvinodiwa neNSA kana pamwe chete Cook's kubuda, vezvenhau uye veruzhinji vajaira kuswedera kuApple serudzi rwekushamwaridzana. Ichi chimwe chinhu icho Steve Jobs akatadza kuita munguva yake. Kambani yake yagara iri mugadzirisi wedhizaini yakanaka, chimiro uye kuravira (zviri kwauri zvichasimbisa naBill Gates), zvisinei, haana kumbobvira apindira zvakanyanya mukuumbwa kwemaonero everuzhinji. Akanga asiri mutungamiri wepfungwa.
Panguva imwecheteyo, zvakadaro, zvingave zvisina kukodzera kukudza Apple nguva isati yakwana nekuda kwekukura kwayo kukuru mukuzivikanwa uye nekupa kwairi chiremera chehunhu chingave chisiri chayo. Gore rino harina kungounza zvinyorwa zvepamusoro-soro maererano nekodzero dzevashandi kana vadiki, paivewo nenyaya dzenhetembo shoma pahurongwa.
Kunyangwe gore rino, hatina kuzorora kubva kumatare edzimhosva aiita seasingapere. Wekutanga wavo akaongorora maitiro ekudzivirira eiTunes, ayo aifanirwa kuvharisa vashandisi vevatambi vemimhanzi vanokwikwidza kuwedzera kune vanobira. Mhosva yechipiri, makore akati wandei, yakabata nekutyorwa kwemitemo yeantitrust muBookstore. Zvinoenderana nechibvumirano nevashambadziri, Apple yaifanirwa kukwidza mitengo yacho, inodhura kupfuura mutengesi mukuru weAmazon kusvika parizvino.
V zvose izvi nyaya matare akatonga zvakanaka Apple. Parizvino, zvakadaro, nguva isati yakwana kuita mhedziso nechimbichimbi, nyaya dzese dziri mbiri dzakamirira kukwidza nyaya, uye mutongo wekupedzisira uchapihwa mumavhiki anouya. Mushure mezvose, panyaya ye e-book cartel, pakatove nekudzoserwa kamwe - Mutongi Cote akatanga kutonga achipokana neApple, asi dare rekukwidza rakazotsigira kambani yeCalifornian, kunyangwe isati yapa mutongo zviri pamutemo.
Nekudaro, isu hatifanirwe kumirira kusvika sarudzo yekupedzisira mune mbiri nyaya kukahadzika kuchena kwezvinangwa zvekambani yeApple, Apple yakatipa chimwe chikonzero chakasiyana zvachose nemaitiro ayo achangoburwa. Ari kubhuroka kuGT Advanced Technologies, iyo yaifanirwa kupa (nekuda kwechinangwa chisina kutaurwa) girazi resafire kumugadziri we iPhone.
Vatungamiri vayo vakagamuchira chibvumirano chakashata netarisiro yemabhiriyoni emadhora mupurofiti, iyo yakaendesa njodzi dzese kukambani uye, zvakasiyana, yaigona kungobatsira Apple. Mhosva munyaya iyi inogona kuiswa kune mutungamiriri weGT, uyo aifanira kunge asina kubvumirana nemamiriro ezvinhu anogona kuvhara, asi panguva imwe chete, mubvunzo unomukawo wekuti ndizvo here - kana, kana uchida, tsika - kuita zvinodiwa zvakadaro zvachose.
Zvakakodzera kubvunza kana zvese zvataurwa pamusoro apa zvakakosha kuApple neramangwana rayo. Kunyangwe iyo kambani yeCupertino yakakura kusvika pahupamhi hwakakura uye zvingaite senge zvishoma zvinogona kuizunguza, pane chinhu chimwe chakakosha kuziva. Apple haingori hardware uye software mugadziri. Haisi yekungopa yakazara, inoshanda chikuva chatinoda kudada nacho sevadi veapuro.
Zvagara zvakadaro - uye mumakore achangopfuura zvakanyanya uye zvakanyanya - kunyanya nezvemufananidzo. Kubva kudivi remushandisi, inogona kunge iri ratidziro yekumukira, maitiro, mukurumbira, kana zvimwe chinhu chinoshamisira. Kunyangwe kana, semuenzaniso, vamwe vatengi vasina basa nemufananidzo pakusarudza chishandiso chavo chinotevera (zviri kunze), iyo inotonhorera/hudyu/swag/… chinhu chichagara chiri chikamu cheApple's DNA. Ehe, Apple inonyatsoziva chikamu ichi, saka zvakaoma kufungidzira kuti, semuenzaniso, yaizoisa kunaka kwechigadzirwa dhizaini pamoto wekumashure.
Zvisinei, angave asati aziva chinhu chimwe chete. Kuti nyaya yemufananidzo haicharevi kungofarira kwechimwe chigadzirwa nekuda kwekuti kambani ine humwe hunhu hwakabatana nayo. Haisi iyo aura chete iyo zvigadzirwa zvega zvinochengeta izvo zvine basa zvakare. Imwe nhanho inotarisirwawo kubva kumugadziri wavo, kureva kuti kana achiwanzoonekwa seyemhando yepamusoro uye kana akazviisa pachinzvimbo chehukama.
Panguva iyo nyaya dzekodzero dzevashoma, vashandi vekuAsia, kuchengetedzwa kwekuvanzika uye zvakatipoteredza zvinofambisa nyika dzekuMadokero, kutenga iPhone kana iPad zvinoreva kutora chikamu chechimwe chiziviso. Hufakazi hwekuti veruzhinji havana hanya nehunhu nemaitiro eApple ndiyo yakatotaurwa midhiya kuburitswa kwemisoro isina kubatana nekambani chete kuburikidza nezvigadzirwa zvayo. Tim Cook: 'Ndinodada kuva Gay', Apple 'yatadza kuchengetedza vashandi vekuChina fekitori', Munhu Wegore: Tim Cook weApple. Iyi haisi misoro kubva kumawebhusaiti akasarudzika, asi midhiya yakadai BBC, Businessweek kana The Financial Times.
Nguva zhinji Apple inotora chikamu munhaurirano dzeruzhinji, anowedzera simba Tim Cook kutsigira kodzero dzevanhu (kana zvakatipoteredza nezvimwe) misoro, ndipo paanofanira kutarisira kuti kambani icharega kungova mugadziri wemagetsi. Anozviisa mubasa rechiremera, saka anofanira kutarisira mune ramangwana kuti nzanga ichada kubva kwaari kugadzikana, kuwirirana uye, pamusoro pezvose, kutevedzera maitiro ayo uye mitemo. Hazvichakwani kuti ungove mupanduki chete, mumwe wacho. Apple yanga iri yekutanga kwemakore mazhinji.
Dai Apple yaizotora nzira yakarembera kune yayo nyowani - semuenzaniso, kana ikataura nezvemangwana akajeka mune rhetoric yayo uye ichiita senge hawkish tekinoroji colossus mukuita - mhedzisiro inogona kunge ichivharika mukufamba kwenguva seyakashata yakashata iPhone. . Zvakakwana kurangarira mumwe wevakwikwidzi veApple uye sirogani yayo, iyo vanyori vayo vakada kuita zvishoma nezvishoma asi chokwadi kumira kuzvitutumadza - Usave wakaipa. Basa rakabatanidzwa nebazi iri rakabvumikisa kuva risingashandi zvikuru.
Saizvozvo, mumwedzi iri kuuya hazvizove nyore kuti Apple ibudise mamirioni ezvigadzirwa zvakabudirira panguva imwe chete, chengetedza akawanda uye akawanda mamodheru mumhando, kupinda mumisika mitsva, kuve nehukama hwakanaka nevagovani uye kuchengetedza hunhu hwehutsika pasina kurasikirwa kumeso. Iyo Apple phenomenon yakanyanya kuomarara mazuva ano kupfuura nakare kose.
Yakanyorwa zvakanaka. Ini pachangu, zvinoratidzika kwandiri kuti iyo yakawanda Apple inoedza kubata (pesvedzero, kugadzira, kutengesa), zvishoma iyo inokwanisa kutarisa pane yega zviitiko. Panzvimbo ye mantra "quality pa 105%", ikozvino inoratidzika se "huwandu chero ipi zvayo uye manzwiro ehutano achavimbisa mukurumbira wekare gore rino".
bvuma :-(
Nezve kuti Apple inoedza sei kutungamira nemuenzaniso mune zvakasikwa uye maitiro kune vanhu, hongu ndinozvifarira. Kune rimwe divi, ivo ikambani inokwanisa kuzvitenga, uye makambani akadaro anofanirwa kuita izvi zvinenge zvekusungirwa.
Parizvino ndiri kushandira kambani inoita zvinhu zvakafanana. Ndizvozvo inozadzisa zvisungo zveinishuwarenzi yehupenyu hwevashandi, inobatsira zvakatipoteredza, inobatsira masangano eruzhinji, haiedzi kubira nyika yemitero, nezvimwe.
Ndizvo chete kuti kana kambani yasvika pane imwe nhanho uye yakasimba zvakakwana, inofanira kutarisa imwe yepurofiti pazvinhu izvi, nekuti saka isu tese tinofanira kunge takanaka muCR :-).
Pamusoro pezvo, ichi ndicho chimwe chezvikonzero nei nyika nevanhu vachifanira kutsigira makambani akadaro kunyangwe munguva idzodzo dzakaipa, nekuti vari kukumbira makambani (zvichida manejimendi ekambani) asina kungotarisira bhizinesi ravo chete, asiwo zvinodiwa zvakavapoteredza. . Uye, semuenzaniso, zvinogoneka kuzviona chaizvo pamari inounganidzwa nehurumende, kana isina kukwana kune mumwe munhu ;-).
Ndinoshandawo mune imwe kambani yemarudzi akawanda inoparidza zvinhu zvakadaro. Asi iniwo ndinotenda vatori venhau vanoshoropodza Apple nemamiriro ekushanda kune vatengesi. Chokwadi ndechekuti ongororo yakashumwa (ingave iri kambani yeinishuwarenzi, contr.ŽP, odhita, vamiriri vekambani iyo inogadzirwa ...) inoona chete izvo zvinoratidzwa kwavari, kana vanoda chaizvo kuona. Ndosaka ndichiziva kuti hazvisi zvese zvine mutsindo sezvazvinoratidzika. Njodzi dzebasa, nguva yakawedzerwa isingabhadharwe, nezvimwewo, haisi mhosva yemakambani anokahadzika chete, asiwo emakambani akasimbiswa. Ari nani pakuzvivharisa
Chokwadi, zvinogona kudaro. Zvisinei, kana mushandi akacherechedza izvi, nokuti angangodaro ane ruzivo rwakanyanya kudarika kunyange (kunyanya kurira) kuongorora, atova nechimwe chikonzero chekusiya kambani, uye izvo hazvina kunaka kune kambani.
Nenzira, ndine manzwiro ekuti hapana zvinhu zvakadaro pano, uye kunyange nguva yakawedzerwa inobhadharwa zvakanaka pano, uye nokuti mushandirwi munyaya yangu anoona kuti hazvisi nyore, anototipa 10% bhonasi yemaawa ekuwedzera : -). Ingori kambani yakanaka.
Ah, uye chokwadi chekuti Apple ine vatengesi vasingaenderane nezvinhu zvakakosha chikamu chemhosva yenzira yavanoedza kuita kuti kutenga kwese kudhure. Ndinonyatsofarira zvaanoita. Kana ikasashanda kune imwe nzvimbo, kana kukanganisika, pane kumhanyira kune mumwe mutengesi, anoedza kuita chimwe chinhu nezvazvo. Izvi zvinoita sezvakanaka kwandiri, kunyangwe dzimwe nguva zvingave zvichinyanya kuda, uye chechipiri, zvakanaka kuti pane mukana wekuti inogona kuvandudzwa, kwete zvishoma nekuda kweApple.
Hudzvinyiriri hweMabasa hwapera, mubiki ane mutsa ari kutora nzvimbo ... mudzidzisi anotya asingagone kunyange nevadzidzi vepuraimari, ukuwo Jobs aiva mudzidzisi wegym akasimba aityiwa uye ainyanya kushungurudzwa mukirasi. ipad inoenda kune shit, ios inotsvedza ipapo ... iyo nhamba 8 yaisatombofanirwa kunge iripo. iyo iphone yakawedzera, iyo ndiyo nzira yakarurama, ndinoramba ndichibvuma kuurayiwa kweipad mini. inofanira kudzimwa uye kutarisa pamhepo (nokuti iriwo ktina) uye shandura iyo OS maererano.
Android iri kuita zvirinani, hats to to lollipop. mumwe angati makwikwi achavasundira mberi zvakanyanya, asi kwete. vanongoenda zvavo, kwenguva yakareba sei. Apple inozorora pane zvimwe zvinhu ... tichaona kana ndapora.