Michal Marek [su_youtube url=”https://youtu.be/nhwhnEe7CjE” wide=”640″]
Apple yakahwina Emmy nekuda kweKisimusi ad "Kusanzwisiswa", iyo yakanyorera kufarirwa nejury muchikamu che "exceptional ads". Nzvimbo yeTV yaitaridzwa panguva yezororo reKisimusi yegore rapfuura uye zvakare yakakwikwidza muchikamu chayo nemashambadziro emakambani General Electric, Nike uye Budweiser.
Shambadziro inoratidza kusanzwisiswa (saka zita rekushambadzira Kusanzwisiswa) mudiki achiri kuyaruka anogara akagara ega kure nezororo rake achipemberera mhuri achitamba ne iPhone 5s yake. Ehe, mhuri hainyatso nzwisisa izvi, kusvika panguva iyo mukomana mudiki anoridza vhidhiyo paTV izere neakanaka nguva dzezororo, iyo yaakatora uye kugadzirisa pa iPhone yake, kuburikidza neAirPlay tekinoroji.
Shambadziro iyi, iyo inonyanya kuratidza kubatana kwezvigadzirwa zveApple, yakagadzirwa nesangano rekushambadzira TBWA, yanga ichishanda neApple kwenguva yakareba. Munguva yakapfuura, Apple yakagamuchira kushoropodzwa kwakawanda nekuda kwekuedza kwayo kwekushambadzira, uye munguva pfupi yapfuura kunyange akawana Runyerekupe rwekuti Cupertino tekinoroji hofori inogona kumisa kubatana neiyo TBWA agency. Zviziviso zvemazuva ano zvakaongororwa zvakanyanya, kunyanya mu kuenzanisa nemukwikwidzi Samsung's viral campaign.
Asi mubairo wazvino uno unoratidza kuti kubatana pakati peApple nenyanzvi dzekushambadzira kubva kuTBWA zvakare inogadzira kushambadzira kwakabudirira nenyaya dzinobaya mwoyo uye yakaringana mimhanzi yekumashure inosimudzira toni yechiitiko. Pamusoro pezvo, Apple ikozvino yave kuyedza kupa kutarisisa uye zviwanikwa pakushambadzira uye yakahaya dzimwe nyanzvi nyowani mukushambadzira kwehutachiona uye hwemagariro mumwedzi ichangopfuura. Pamusoro pezvo, Musa Tariq, aimbova mukuru wesocial media kuNike naBurberry, akauyawo kuCupertino.
Pazasi iwe unogona kuona shambadzo dzanga dziri munhanho ye "outstanding" award:
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