Michal Marek Apple yakadzivirira chinzvimbo chayo semhando yakakosha pasi rose uye mune ino chinzvimbo chepamusoro chakaunganidzwa nekambani yeInterbrand zvakare yakaratidza musana wayo kune vese vaikwikwidza. Google, mukwikwidzi mukuru weApple mumunda wenharembozha uye, nguva pfupi yadarika, masisitimu ekushandisa emakombuta, akatora nzvimbo yechipiri padanho.
Pamusoro peaya mahofori maviri ehunyanzvi, gumi epamusoro anosanganisira Coca-Cola, IBM, Microsoft, GE, Samsung, Toyota, McDonald's neMercedes. Kugara kwenzvimbo nhanhatu dzekutanga kwakaramba kusina kuchinjwa kana zvichienzaniswa negore rapfuura, asi mamwe machinjo akaitika mune mamwe matunhu. Iyo kambani Intel yakadonha kubva pamusoro gumi, uye yeJapan inogadzira mota Toyota, semuenzaniso, yakavandudza. Asi Samsung yakakura zvakare.
Apple inobata nzvimbo yayo yekutanga kwegore rechipiri ichimhanya. Iyo kambani kubva kuCupertino yakasvika pamusoro peiyo chinzvimbo mushure mekubviswa pachigaro akatora pasi gore rakapera kambani hombe yechinwiwa Coca-Cola. Nekudaro, Apple ine zvakawanda zvekubata nekambani iyi, mushure mezvose, Coca-Cola yakatora nzvimbo yekutanga kwemakore gumi nematatu.
Kukosha kwechiratidzo cheApple chakaverengerwa pamadhora mabhiriyoni 118,9 gore rino, uye mutengo waro nokudaro wakanyora kuwedzera kwegore negore kwe20,6 bhiriyoni. Muna 2013, sangano rimwechete rakaverenga mutengo weCalifornian brand pa 98,3 mabhiriyoni emadhora. Iwe unogona kuona iyo yakazara chinzvimbo neakaverengerwa kukosha kwemhando yega pawebhusaiti bestglobalbrands.com.
Mwedzi wapera, Apple yakaunza maPhones mahombe ane 4,7-inch uye 5,5-inch saizi. Mamiriyoni gumi anoshamisa emidziyo iyi akatengeswa mumazuva matatu ekutanga, uye Apple zvakare yakatyora rekodhi yayo yegore nefoni yayo. Uye zvakare, iyo kambani yakaratidza iyo yakamirirwa kwenguva refu Apple Watch, iyo inofanirwa kutengeswa kutanga kwegore rinouya. Iyo kambani nevanoongorora vanotarisira zvakawanda kubva kwavari zvakare. Pamusoro pezvo, mumwe musangano weApple wakarongerwa China chinotevera, Gumiguru 10, apo iPads nyowani uye dzakatetepa neTouch ID, 16-inch iMac ine yakanaka Retina kuratidza uye pamwe Mac mini nyowani ichaunzwa.
