Klára Jelínková Pasina Steve Jobs, Apple iri kurasikirwa nehunhu hwayo pasi pehutungamiriri hwaTim Cook, zvirinani sekureva kwababa vemukurumbira Funga Different campaign. Ken Segall anogona kunzi munhu akabatsira Mabasa kuvaka "chitendero cheapuro" uye, semuenzaniso, akagadzira zita rekuti iMac. Segall saka inopfuura ruzivo mumunda wekushambadzira uye kuvaka zita rakanaka rechiratidzo.
Zvinogona kudaro kufarira iwe
David Hanaki Mukutaura kwesevha The Telegraph akataura nezvekuti Mabasa aida sei kuti vanhu vade zvakananga zvigadzirwa zveApple. Mazuva ano, zvinonzi Apple inorasikirwa zvakanyanya kubva mukushambadzira kwakashata kwePhones, zvakanyanya nekuda kwekuti mishandirapamwe inonyanya kutariswa pamabasa ayo uye vanhu havagadziri chero hukama hwepfungwa kune brand. Sekureva kwake, ichi chinhu chinoshaikwa neApple mazuva ano, kunyangwe ichiri imwe yemakambani akakosha etekinoroji.
"Parizvino, Apple inogadzira mishandirapamwe yakasiyana yemafoni akasiyana, zvandaigara ndichifunga kuti hazvina basa. Vanofanira kuvaka hunhu hwefoni, chinhu icho vanhu vachada kuva chikamu chayo, nekuti panguva iyoyo ichapfuura maficha efoni. Ndiro chairo dambudziko, kana iwe uri muchikamu chakanyanya kukura uye misiyano yemhando dzefoni idiki zvakanyanya, unoshambadza sei chinhu chakadaro? Ndipo panofanira kupindira munhu ane ruzivo rwekutengesa.''
Steve Jobs aive nechinangwa chakajeka neiyo brand. Aida kuti vanhu vagadzire imwe hukama hwehukama kuApple uye kwete kumugumbukira, kunyangwe iyo mhando yaipesana nemutemo, semuenzaniso. Mabasa aive nenzira yakasiyana zvachose pakushambadzira, uye maererano neSegall, kusiyana kwave kuoneka zvakanyanya. Iyo kambani yaimbovimba nemasikirwo pane data uye yaiita zvinhu zvakawana kutariswa kwakawanda. Iye zvino, zvisinei, anonzi anowirirana nevamwe uye haana musiyano mune chero chinhu.
Segall anotenda kuti Tim Cook anotevera kurudziro kubva kuvanhu vakamupoteredza, avo vaanoti vanofinha. Kunyangwe zvakadaro, anofunga kuti Apple ichiri hunyanzvi, iyo yaakataura pane imwe hurukuro yeKorea pamusoro pesimba rekureruka.
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Chokwadi chikuru. Chete uyu anenge asiri beche saTim saka havana kugara pasi.