Jiří Filip Apple yakatumira purofiti yakasimba uye kukura kwemari munhoroondo ichangoburwa muna 2021, kutenda muchikamu chikuru nekuwedzera nekukurumidza kwekutengesa kwechigadzirwa. Nekudaro, kukura kwekambani kuri kuderera, saka Apple parizvino yakatarisana nekuvaka chinzvimbo chayo mumasevhisi. Chiziviso chekupedzisira chemigumisiro yehupfumi yekambani, chakaitika musi weChina 28 April munguva dzehusiku dzenguva yedu, zvakatariswa netarisiro huru.
Iyo kambani yakazivisa zviri pamutemo mhedzisiro yayo yemari chikamu chechipiri chegore ra2022, icho chinosanganisira chikamu chekutanga chekarenda cha2022 - mwedzi yaNdira, Kukadzi naKurume. Kwekota, Apple yakataura mari yemadhora mazana mapfumbamwe nemakumi mapfumbamwe nemazana matatu emadhora, yakakwira 97,3% gore-pamusoro-gore, uye purofiti yemadhora makumi maviri nemashanu emadhora - mihoro pachikamu (mari yekambani yekambani yakakamurwa nenhamba yemasheya) ye $1,52.
Details of Apple's Q1 2022 mari zvabuda
Mushure menguva yakasimba uye yekutyora-tyora yezororo kota (kota yekupedzisira ya2021), vaongorori zvakare vaive netarisiro huru. Apple yaitarisirwa kutumira mari yakazara yemadhora 95,51 bhiriyoni, kubva pamadhora 89,58 bhiriyoni mukota imwechete gore rapfuura, uye mihoro pachikamu chemadhora 1,53.
Vaongorori vanofungidzirawo kukura kwekutengesa kwePhones, Macs, zvinopfekeka uye masevhisi, nepo mari kubva kukutengesa kwePad inotarisirwa kudzikira zvishoma. Mifungo yose iyi yakazova yechokwadi pakupedzisira. Apple pachayo yakaramba zvakare kutsanangura chero zvirongwa zvayo zvekota. Vatungamiri vekambani yeCupertino zvakare vakangotaura zvinonetsa pamusoro pekukanganiswa kwemaketani ekugovera. Matambudziko arikuenderera mberi akakonzerwa necovid-19 denda ari kuramba achikanganisa kutengesa kweApple uye kugona kwayo kufanotaura nhamba dzemangwana.
Nekudaro, isu parizvino tine nhamba chaidzo dziripo kwemwedzi mitatu yekutanga yegore rino. Panguva imwecheteyo, Apple haitauri kutengesa kweyuniti yechero zvigadzirwa zvayo, asi pachinzvimbo, inoburitsa kuparara kwekutengesa nechigadzirwa kana chikamu chebasa. Heino kuparara kwekutengesa kweQ1 2022:
- iPhone: $50,57 bhiriyoni (5,5% YoY kukura)
- Mac: $ 10,43 bhiriyoni (kukwira 14,3% gore-pamusoro-gore)
- iPad: $ 7,65 bhiriyoni (pasi 2,2% gore-pamusoro-gore)
- Zvipfeko: $ 8,82 bhiriyoni (kukwira 12,2% gore-pamusoro-gore)
- Masevhisi: $ 19,82 bhiriyoni (kukwira 17,2% gore-pagore)
Vakuru vekambani iyi vakati chii pamusoro pemigumisiro yemari? Heino chirevo kubva kuApple CEO Tim Cook:
"Marekodhi ekota ino mhedzisiro chiratidzo chekutarisa kusingadzoreki kweApple pane hunyanzvi uye kugona kwedu kugadzira zvigadzirwa zvakanakisa nemasevhisi munyika. Isu tinofara nemhinduro yakasimba yevatengi kune zvigadzirwa zvedu zvitsva, pamwe nekufambira mberi kwatiri kuita kusvika pakuva kabhoni isina kwayakarerekera panosvika 2030. Senguva dzose, takatsunga kuve simba rezvakanaka munyika - mune zvese zvatinogadzira uye mune zvatinosiya shure. " akadaro Tim Cook, CEO weApple mukuburitswa kwenhau kune vanoisa mari.
Uye CFO Luca Maestri akawedzera:
“Tinofara zvikuru nemarekodhi edu ebhizinesi mhedzisiro yekota ino, kwatakawana rekodhi sevhisi mari. Kana tikaenzanisa chete chikamu chekutanga chegore, isu takawanawo rekodhi kutengesa kwePhones, Macs uye zvinopfekwa nemidziyo. Kuramba kwakasimba kudiwa kwevatengi kune zvigadzirwa zvedu kwatibatsira kusvika padanho redu repamusoro rakamboiswa rinoshanda. "
Apple stock reaction
Tichifunga nezvezviri nani-pane-zvinotarisirwa zvemari zvekambani vawedzera Apple inogovera yakakwira kupfuura 2% kusvika $167 a share. Zvikamu zvekambani iyi zvakapera kutengeserana neChitatu pamutengo wemadhora zana nemakumi mashanu nenomwe yakawedzera 4,52% mukutengesa kwekutanga-muhoro neChina.
Vagadziri vemari vanofanirwa kunge vakafadzwa nekukura kwakakura kwekambani mumasevhisi, parizvino chiratidzo chakakosha chekubudirira kweApple. Iyo iPhone maker yagara ichizivikanwa nekuda kwezvigadzirwa zvayo zvemahara, senge ma smartphones nemakomputa, zvisinei, kuitira kutsigira kukura mune ramangwana, iko zvino kutarisisa zvakanyanya pamasevhisi ainopa kune vatengi vayo. Panguva imwecheteyo, kuchinja uku kwakaitika muna 2015, apo kukura kwekutengesa kwe iPhone kwakatanga kuderera.
Apple's ecosystem yemasevhisi inoramba ichikura uye parizvino inosanganisira zvitoro zvedhijitari zvekambani uye masevhisi ekutepfenyura akadai semapuratifomu akasiyana - App Store, Apple Music, Apple Arcade, Apple News+, Apple TV+ uye Apple Fitness+. Nekudaro, Apple zvakare inogadzira mari kubva AppleCare, masevhisi ekushambadzira, masevhisi emakore uye mamwe masevhisi, anosanganisira Apple Kadhi uye Apple Pay.
Mari yemubhadharo kubva mukutengesa masevhisi yakakwira zvakanyanya kupfuura purofiti yeApple kubva mukutengesa Hardware. Izvi zvinoreva kuti dhora rega rega rekutengesa sevhisi rinowedzera zvakanyanya kune purofiti yekambani kana ichienzaniswa nekutengesa kwehardware. App Store margins inofungidzirwa pa78%. Panguva imwecheteyo, inofungidzirwa kuti margin kubva kune bhizinesi rekutsvaga yekutsvaga yakatonyanya kudarika iyo yeApp Store. Nekudaro, mari yebasa ichiri kuita chikamu chidiki chidiki chemari yekambani pane kutengesa kwehardware.
Masheya eApple akakunda zvakanyanya musika wemasheya wakawanda mugore rapfuura, izvo zvanga zviri zvechokwadi kubva kutanga kwaChikunguru 2021. Mukana wakabva watanga kuwedzera, kunyanya pakati paMbudzi 2021. Apple stock yakadzosa huwandu hwe12% mukati memwedzi gumi nemiviri yapfuura, iri pamusoro pegoho yeS&P 500 index mu 1,81 %..
