Adam Kos Musika wepasi rose we smartphone chinhu chipenyu, icho chakakanganiswa zvakanyanya nenguva yekoronavirus, umo mahwendefa akaona kukura, asi mafoni, kune rimwe divi, aramba. Kunyangwe iyo smartphone musika yakakura ne2% pakati peQ3 neQ2021 6, yakadonha ne6% gore-pa-gore. 342 mamiriyoni emafoni akatengeswa mumwedzi mitatu ichiri nhamba yakanaka. Ndiani aitengesa zvakanyanya, uye ndiani akaita mari yakawanda kubva kwavari? Idzi nhamba mbiri dzakasiyana.
Saka ndiani mutungamiri wepasi rose mukutengesa nharembozha? Samsung iri kupemberera kubudirira kukuru mukutengesa kwayo kupeta modhi Galaxy Z Fold3 uye Galaxy Z Flip3, pamwe nemamwe mafoni, ndosaka ichibata nzvimbo yekutanga mumusika, ne20%. Yechipiri iApple ine iPhones yayo, iyo ine 14% share, asi inoteverwa zvakanyanya nekukura kweXiaomi, iyo ine 13% yemusika. Mamiriro ezvinhu akachinja zvakanyanya muna 2021, nekuti kunyangwe Apple yaive nechikamu chegumi nenomwe muzana muQ1 2021 uye Xiaomi 17%, muQ14 iyi mhando yakabata Apple nechikamu. Chikamu cheSamsung chakachinjawo, icho 2% yemusika yaive muQ1 2021.
Mibairo yekota yechina ya2021, iyo inosanganisira mwaka wakasimba weKisimusi, yakamirirwa nechido. Pano, munhu angatarisira kuti Apple ive yakasimba, iyo yakatora 4% yemusika muQ2020 21, apo Samsung yaingova ne16% share uye Xiaomi 11% share. Apple inoronga kuburitsa mihoro yezororo yeQ4 2021, kana yemari Q1 2022, muna Ndira 27. Nekudaro, mamiriro acho ari kunetsa pachikamu chechina uye chechishanu cheiyo smartphone yekutengesa rondedzero, iyo yakafanana gumi muzana inogarwa neiyo vivo uye OPPO mhando.
Zvinogona kudaro kufarira iwe
Samsung ichatengesa yakawanda asi inowana zvishoma
Maererano neongororo yekambani Counterpoint Samsung yakatengesa 69,3 miriyoni emafoni ayo, nepo Apple yakaendesa 48 miriyoni iPhones kune vatengi. Aya mazuva anofungidzirwa, sezvo Apple isingaazivise zviri pamutemo. Zvisinei, zvakadaro rakabudiswa, iyo mari kubva muchikamu ichi yaive $3 bhiriyoni muQ2021 38,87. Mukupesana, Samsung mune yayo iyo press release inoti, kuti mari yaro kubva muchikamu yaive KRW 28,42 trillion, kana nezve $23 bhiriyoni.
Photogallery
Saka, sezvauri kuona, kunyangwe Samsung inotengesa zvakawanda, ine yakaderera kutengesa. Uye zvine musoro, nekuti portfolio yayo inovhara chikamu chose chenharembozha, nepo mutengo weApple wakanangana nepakati (SE modhi uye iPhone 11) uye chikamu chepamusoro. Uye zvakare, Samsung ikozvino yave pamukana, sezvatove muna Kukadzi 9 inofanirwa kuunza mureza wayo wegore, iwo matatu emafoni eGlass S22. Apple haisi kuzounza chizvarwa chitsva chePhones kusvika pakudonha, kunyangwe paine fungidziro nezvekutanga kwechirimo kweiyo iPhone SE 3rd chizvarwa. Asi muzhizha, kusvika kweiyo Samsung mapikicha matsva anotarisirwa zvakare, uko Apple haisati yaziva kuti sei, kana kuti, zvekuita.
Uyezve, mupunga unotengeswa nechidimbu kupfuura bun, asi zvine musoro here kuenzanisa?!
Iwe uri kuvhiringa kutengesa uye purofiti.