Michal Marek Mushure mezuro kuziviswa kwemigumisiro yemari kwechikamu chechipiri chemari yegore ra2015 yakateverwa nekufona kwemusangano wechinyakare nevakuru veApple vachipindura mibvunzo kubva kuvaongorori nevatori venhau. Munguva iyo, Tim Cook akasimbisa kunyanya kunakidza kwegore negore kukura kwe iPhone, kukurumidza kuiswa kweApple Pay, kugamuchirwa kwakanaka kwezvigadzirwa zvitsva uye, somuenzaniso, mabasa ake muEurope. Iyo Apple Watch uye hurongwa hwekuwedzera kutengesa kwayo kune dzimwe nyika zvakauyawo pamoto.
Vanogona kufara chaizvo nekutengesa kwe iPhone muCupertino. Imwe yenhamba yakanaka kwazvo ndeyekukura kwayo kwe55 muzana gore negore. Asi Tim Cook anofadzwawo nenyaya yekuti vashandisi vemazuva ano vemafoni ane akasiyana sisitimu yekushandisa vari kunyanya kufarira huwandu hwazvino hwePhones. Inenge chikamu chimwe muzvishanu chevashandisi ve iPhone varipo vakachinjira ku iPhone 6 kana 6 Plus. Iyo iPhone yakaita zvakanaka kwazvo mukusimudzira misika, uko kutengesa kwakakura ne63 muzana gore negore.
Zvakabudirira mubasa
Iyo App Store zvakare yaive nekota huru, ine rekodhi nhamba yevashandisi vanotenga. Ti akabatsirawo kune rekodhi purofiti yeiyi app chitoro. Iyo App Store yakakura ne29% gore-pa-gore, uye nekuda kweizvi, Apple yakawana iyo yepamusoro purofiti kubva kumasevhisi ayo - madhora mazana mashanu emadhora mumwedzi mitatu.
Tim Cook akataurawo nezve kukurumidza kutorwa kweApple Pay uye akasimbisa chibvumirano neBest Buy cheni, iyo Apple yakakwanisa kutanga mubatanidzwa. Nechekare gore rino, vanhu vekuAmerica vachabhadhara ne iPhone yavo kana Apple Watch muzvitoro zvese zvemutengesi uyu wemagetsi. Panguva imwecheteyo, Best Buy chikamu chayo iyo MCX Consortium, iyo inobvumira nhengo dzayo kushandisa Apple Pay kudziviswa. Muchirimo, zvisinei, zvinoita sekunge zvibvumirano zvakasarudzika zvichapera, saka Best Buy inogona zvakare kusvika kune yekubhadhara sevhisi yeApple.
Pamusoro peApple Pay, Cook akarumbidzawo kutorwa kweApple masevhisi ane chekuita nehutano. Zvikumbiro zvinotsigirwa Utano, system repository yedata rehutano, yatopfuura 1000 muApp Store. Uyezve, ichangoburwa. OngororoKit, iyo Apple inoda kushandura tsvakiridzo yekurapa. Kuburikidza naro, varwere ve87 vakatotora chikamu mukutsvaga.
Apple's CEO akabatawo nezvekuyedza kweApple zvakatipoteredza. Pasi peCook naLisa Jackson, mutevedzeri wemutungamiri weApple wezvemamiriro ekunze, kambani iri kuyedza kuita zvakanyanya sezvinobvira kune zvakatipoteredza. Humbowo huchangoburwa uhwo Cook haana kukanganwa kutaura ndihwo kutenga masango muNorth Carolina neMaine. Pamwe chete, vanovhara nharaunda ye146 square kilometers uye vakagadzirirwa kushandiswa kugadzirwa kwezvakatipoteredza kweiyo iconic bepa kurongedza kweApple zvigadzirwa.
Apple yakaisawo mari yakawanda munzvimbo mbiri nyowani dzedata. Aya ari muIreland neDenmark uye ndidzo nzvimbo huru dzekambani. Apple yakashandisa mabhiriyoni maviri emadhora pavari, uye nzvimbo yavo huru ichave kushandiswa kwesimba kubva ku87% inovandudzwazve masosi kubva pazuva rekutanga rekushanda. Apple yatoshandisa XNUMX% simba rinowanikwazve muUS uye XNUMX% pasi rose.
Nekudaro, kambani haina kukanda mapfumo pasi mukuedza kwayo uye yakashandawo kuChina. Mupurovhinzi yeSichuan, Apple nevamwe vakati wandei vanovaka purazi rezuva re40 megawati iro richagadzira simba rakawanda kudarika rinoshandiswa neApple mumahofisi nezvitoro zveChinese.
Cook akazvirumbidzawo kuti Apple iri kugadzira anoremekedzwa mabasa e670 muEurope, mazhinji acho akabva mukubudirira kweApp Store. Yakaburitsa 000 bhiriyoni mumari yevagadziri veEurope kubva payakatangwa muna 2008.
Mamwe mawadhi muna Chikumi
Mushure mezvose, vanoisa mari vanonyanya kufarira purofiti yavo uye nekudaro pamusoro pezvose mukubudirira kweApple zvigadzirwa. Asi kunyange iwe waive nechimwe chinhu chekufadza Cook. Mukuru weApple akataura kufara kwake nekugamuchira iyo MacBook nyowani, iyo yangove kutengeswa kwemavhiki maviri. Apple yakawanawo budiriro huru neiyo HBO Zvino sevhisi, iyo, nekuda kwekudyidzana neHBO, inopihwa chete pamidziyo yayo yeIOS neApple TV. Avo vanofarira zvirongwa zvinogadzirwa neHBO havachatsamira pamasevhisi eterevhizheni.
Asi ikozvino tarisiro iri kunyanya paApple Watch, iyo ichangoburwa yekuwedzera kune Apple portfolio uye yekutanga chigadzirwa chakagadzirwa kubva pakutanga pasi pemutsivi weMabasa, Tim Cook. Mumiriri wepamusoro weApple akasimbisa pamusoro pekugamuchirwa kwese kwakanakisa nevagadziri, vakatogadzirira zviuru zvitatu nemazana mashanu zvikumbiro zveApple Watch. Sekuenzanisa, mazana mashanu ekunyorera akagadzirirwa iyo iPhone pakatangwa App Store yayo muna3500. Zvino muna 2008, pakauya iPad pamusika, 500 zvikumbiro zvaive zvakamirira. PaApple, vaitarisira kuti Apple Watch yaizokwanisa kupfuura chinangwa ichi, uye nhamba iripo yemapurogiramu akagadzirira wachi saka kubudirira kukuru.
Ehe, Cook akaratidzawo kufarira kufarira Apple Watch uye maitiro akanaka akaonekwa paInternet mushure mekunge vashandisi vekutanga vaedza. Dambudziko, zvisinei, nderekuti kudiwa kwewachi kwakakwira zvakanyanya kupfuura izvo Apple inokwanisa kugadzira. Cook akaruramisa izvi nekutaura kuti Iyo Watch inouya mune zvakawanda zvakasiyana kupfuura zvimwe zvigadzirwa zvekambani. Iyo kambani nekudaro inoda nguva yekuziva zvinofarirwa nevashandisi uye kugadzirisa kugadzirwa kwavari. Maererano naCook, zvisinei, Apple ine ruzivo rwakawanda nechinhu chakadai, uye wachi inofanira kusvika kune mamwe misika pakupera kwaJune.
Paakabvunzwa nezve muganho weWatch, Tim Cook akapindura kuti yakaderera pane avhareji yeApple. Asi zvinonzi ndizvo chaizvo zvavaitarisira kuApple, uye sekureva kwake, zvakajairika kuti mitengo yekugadzira yakakwira pakutanga kwemaitiro ekugadzira. PaApple, ivo vanoti, ivo vanofanirwa kutanga vapfuura nechikamu chekudzidza, uye kugadzira kuchawedzera kushanda uye nekudaro kuchichipa nekufamba kwenguva.
Pasinei nekuderera kwekutengesa, Tim Cook anoonawo mamiriro ezvinhu akakomberedza iPad seakanaka. Mukuru weApple akabvuma pachena kuti maPhones akakura ari kuita zvakaipa pakutengesa iPad. Madiki, akareruka MacBooks zvakare anokuvadza nenzira imwecheteyo. Zvisinei, hapana vanhu vakaipa paApple, uye maererano naCook, mamiriro acho achagadzikana mune ramangwana. Pamusoro pezvo, Cook achiri kuona kugona kukuru mukudyidzana neIBM, iyo inofanirwa kuunza iPads munharaunda yemubatanidzwa. Nekudaro, chirongwa ichi chichiri padanho rekutanga kuti rikwanise kubereka zvibereko zvinonyatsooneka.
Cook akabva ataura kuti ari kufadzwa zvakanyanya neiyo iPads mune manhamba, apo piritsi kubva kuApple rinopwanya makwikwi. Izvi zvinosanganisira kugutsikana kwevashandisi, iyo inenge 100 muzana, uye nekuwedzera, nhamba dzekushandiswa uye kuita kwePads inotengeswa.
Kunobva: iMore
Photo: Franck Lamazou
Ndatenda nechinyorwa chikuru, ini ndoda kungonongedza kuti App Store yakadai yave kuwanikwa kubva muna Chikunguru 2008.
Ndizvozvo, zviri muchinyorwa, asi pane imwe nguva ruoko rwakatsvedza pa keyboard. Thanks, yakagadziriswa.