Ondrej Holzman Nhengo dzehurumende yeAmerica dzakasangana nenguva yakaoma pamberi pedare redzimhosva nemusi weMuvhuro, idzo dzaifanira kupindura mibvunzo yevatongi vatatu vedare iri. Inoongorora mutongo wapfuura wedare wekuti Apple yakabatana nevatsikisi vemabhuku muna 2010 kukwidza mutengo wema-e-mabhuku pabhodhi. Apple yave mudare redzimhosva kuti mutongo uyu ubviswe.
Kunyange zvazvo asina kumbobvira atora chikamu munyaya yacho yose, Amazon yakaitawo basa rinokosha mudare remhaka reManhattan, iro rinokanganiswa zvakananga nenyaya yacho. Mumwe wevatongi vatatu padare rekukwidza akakurudzira nemusi weMuvhuro kuti nhaurirano dzeApple nevaparidzi dzakakurudzira makwikwi uye dzakatyora chinzvimbo cheAmazon panguva iyoyo. “Zvakafanana nembeva dzose dziri kuuya kuzoturika bhera pahuro mekatsi,” akadaro mutongi Dennis Jacobs.
Bato rekukwidzwa rakatsamira zvakanyanya mukufarira Apple
Vamwe vaaishanda navo vairatidzawo kuve vakavhurika kupokana kwaApple uye, pane kudaro, vakatsamira zvakanyanya kuvakuru vehurumende. Mutongi Debra Livingston akazvidana kuti "zvinonetsa" kuti Apple inobata nevashambadziri, izvo zvingangove "zviri pamutemo zvachose", yave nyaya yekupomerwa kurangana.
Amazon yakadzora 80 kusvika 90 muzana yemusika panguva iyo Apple yakapinda mumunda we e-book. Panguva iyoyo, Amazon yaichajawo mitengo ine hukasha - $9,99 yevazhinji vatengesi - iyo vakuru vakuru vehurumende vakati yakanakira vashandisi, akadaro Malcom Stewart, gweta guru reU.S.
Mumwe wevatongi vatatu, Raymond J. Lohier, akabvunza Stewart kuti Apple yaigona sei kuparadza hutongi hweAmazon pasina kutyora mitemo yeantitrust sekududzirwa kweDhipatimendi reRuramisiro. Stewart akapindura kuti Apple ingadai yakanyengetedza vaparidzi kuti vatengese mabhuku nemitengo yakaderera, kana kambani yeCalifornia ingadai yakamhan'ara antitrust kuAmazon.
"Uri kuti Dhipatimendi reJustice harina kuona kuti pane indasitiri itsva inotongwa neanongozvibata?" Mutongi Jacobs akapindura. "Takanyoresa mutengo we $9,99, asi takafunga kuti wakanakira vatengi," Stewart akapindura.
Mutongi Cote akanga asina kururama here?
Yaive Dhipatimendi reJustice yakamhan'arira Apple muna 2012, ichiipomera mhosva yekutyora mitemo yeantitrust. Mushure mekutongwa kwemavhiki matatu, Mutongi Denise Cote akazotonga gore rapfuura kuti Apple yakanga yabatsira vaparidzi kumisa mitengo yakashata yeAmazon uye kugadziridza musika. Zvibvumirano neApple zvakabvumira vaparidzi kuti vagadzire mitengo yavo muBookstore, Apple ichigara ichitora makumi matatu muzana komisheni pavari.
Kiyi muzvibvumirano neApple yaive mamiriro ekuti vaparidzi vatengese e-mabhuku muBookstore nemitengo yakaderera sezvavanopihwa kumwe kumwe. Izvi zvakabvumira vaparidzi kumanikidza Amazon kuti ichinje bhizinesi rayo. Kana akasadaro, vaizorasikirwa zvikuru, nokuti vaizofanirawo kupa mabhuku muiBookstore nokuda kwe$10 yambotaurwa. Nekuvhurwa kweBookstore, mitengo yemabhuku emagetsi yakabva yawedzera mubhodhi, izvo zvisina kufadza Mutongi Cote, uyo akatonga munyaya yacho.
Nekudaro, dare redzimhosva richazofunga kana Cote yaive nebasa rekunyatsofunga nezve hupfumi hwekupinda kweApple mumusika. Gweta rake, Theodore Boutrous Jr. akataura kuti Apple yakawedzera makwikwi nekudzikisa simba reAmazon. Mimwe mitengo ye e-book yakakwira chaizvo, asi mutengo wavo wepakati pamusika wese wadzikira. Nhamba yemazita aripo yakawedzerawo zvinoshamisa.
Kana kambani yekuCalifornia ikasabudirira mudare redzimhosva, ichabhadhara mamiriyoni mazana mana nemakumi mashanu emadhora ayo yayakatobvumirana kare nevamhan’ari. Mari zhinji iyi yaizoenda kuvatengi, 450 miriyoni vaizoenda kumatare edzimhosva. Kusiyana neApple, dzimba dzekudhindisa hadzina kuda kuenda kumatare uye mushure mekugadzirisa kunze kwedare, vakabhadhara mari inosvika zana nemakumi matanhatu emamiriyoni emadhora. Kana dare redzimhosva rikadzosera nyaya kuMutongi Cote, Apple ichabhadhara 50 miriyoni kuvatengi uye mamirioni makumi maviri mumitengo yedare. Kana dare rikapidigura mutongo wekutanga, Apple haizobhadhara chero chinhu.
Kutongwa kweMuvhuro kwakatora maminitsi makumi masere chete, asi mutongo wevatongi waigona kutora kusvika kumwedzi mitanhatu.
Zvinoshamisa kubva pakutanga. Sezvaunonyora, yaive yakajairwa bhizinesi kutaurirana maitiro uye ini hapana chandinoona "piggy" nezvazvo.