Vhara shambadzo

Apple's monopoly pane iOS app yekutengesa yanga iri nyaya yayo huru yakashambadzirwa munguva pfupi yapfuura. Apple yakamboedza kudzivirira kudzvanywa kwemutemo nekucheka komisheni yayo kubva pa30% kusvika 15% kune ruzhinji rwevagadziri, asi ichiri kurasikirwa zvakanyanya. US mhosva, iyo yairambidza vanogadzira kutungamira vashandisi kumapuratifomu avo ekubhadhara. Uye ikoko zvichida kwaingova bedzi mavambo echinjo huru. 

Apple kambani akazozivisa, kuti ichatevedzera mutemo wekuSouth Korea, uyo unoisungira kubvumidza kubhadhara muApp Store kubva kune vechitatu mapato zvakare. Izvi zvakaitika mwedzi ingangoita mina mushure mekutambirwa kwemutemo wemuno anti-monopoly. Zvisinei, inoshandawo kuGoogle, iyo yakatotora matanho ayo.

Kugadziridzwa kwemutemo wezvekufambiswa kwemashoko wekuSouth Korea kunomanikidza vashandi kuti vabvumire kushandiswa kwenzvimbo dzechitatu dzekubhadhara muzvitoro zvavo zveapp. Saka inoshandura mutemo webhizinesi wekuSouth Korea wezvekufambiswa kwemashoko, izvo zvinodzivirira vashandisi vemusika mukuru weapp kuti vada kushandiswa kwemaitiro avo ekutenga chete. Izvo zvakare zvinovarambidza kunonoka zvisina musoro kubvumidzwa kweapp kana kudzima muchitoro. 

Saka Apple inoronga kupa imwe nzira yekubhadhara pano nemari yakaderedzwa sevhisi kana ichienzaniswa neyazvino. Akatoendesa zvirongwa zvake zvekuzadzisa izvi kuKorea Communications Commission (KCC). Zvakadaro, zuva chairo rekuti chirongwa ichi chichaita sei kana kuti chichatangwa riinhi hachizivikanwi. Nekudaro, Apple haina kukanganwira chinyorwa ichi: "Basa redu rinogara richitungamirwa nekuita kuti App Store ive nzvimbo yakachengeteka uye yakavimbika kune vashandisi vedu kuti vatore zvavanoda." Mune mamwe mazwi, izvi zvinoreva kuti kana iwe ukadhawunirodha chero chinhu kuIOS kubva kunze kweApp Store, uri kuzviisa pachena kune njodzi dzinogona kuitika.

Zvakangotanga neKorea 

Chaive changomirira kuona kuti ndiani aizotanga. Kuti Apple iite maererano chisarudzo chezviremera zveDutch, yakazivisawo kuti ichabvumira vanogadzira maapp ekufambidzana (parizvino chete) kuti vape mamwe masisitimu ekubhadhara kunze kweayo, vachipfuura zvechinyakare Mu-App kutenga ne15-30% makomisheni. Kunyangwe pano, zvakadaro, vanogadzira havasati vakunda.

Ivo vanozoda kugadzira uye kuchengetedza yakaparadzana yakazara application iyo ichava nemvumo dzakakosha. Ichawanikwa zvakare muDutch App Store chete. Kana mugadziri achida kuendesa app ine yekunze yekubhadhara system kuApp Store, ivo vanofanirwa kunyorera imwe yemaviri akakosha ekodzero, StoreKit External Purchase Entitlement kana StoreKit External Link Entitlement. Nekudaro, sechikamu chechikumbiro chemvumo, ivo vanofanirwa kutsanangura kuti ndeipi nzira yekubhadhara yavanoda kushandisa, kutenga maURL anodiwa ekutsigira, nezvimwe. 

Mvumo yekutanga inobvumira kubatanidzwa kweiyo yakabatanidzwa yekubhadhara system mukati mekushandisa, uye yechipiri, pane zvinopesana, inopa redirection kune webhusaiti kuti ipedze kutenga (yakafanana nemabatiro ekubhadhara magedhi anoshanda mue-shops). Zvinoenda pasina kutaura kuti kambani inoita hushoma kutevedzera sarudzo dzakadai. Mushure mezvose, akatotaura kuti achapikisa izvi, uye anopomera zvose pamusoro pekuchengeteka kwevatengi.

Ndiani achabatsirwa nazvo? 

Wese kunze kweApple, ndiko kuti, mugadziri uye mushandisi, uye nekudaro chete mune dzidziso. Apple yakati chero kutengeserana kunoitwa uchishandisa imwe nzira yekubhadhara zvinoreva kuti haigone kubatsira vatengi nekudzorera, kunyoresa manejimendi, nhoroondo yekubhadhara uye mimwe mibvunzo yekubhadharisa. Uri kuita bhizinesi nemugadziri uye kwete Apple.

Ehe, kana mugadziri akadzivirira kubhadhara komisheni kuApple yekugovera zvirimo, ivo vanoita mari yakawanda. Kune rimwe divi, mushandisi anogona zvakare kuita mari kana mugadziri ane hungwaru uye achidzikisa mutengo wepakutanga wezvirimo kubva kuApp Store negumi nemashanu kana makumi matatu%. Nekuda kweizvi, izvo zvemukati zvinogona kufarira zvakanyanya kune chikamu chemutengi, nekuti zvingangove zvakachipa. Iyo yakaipisisa sarudzo yemushandisi uye iri nani sarudzo yemugadziri, hongu, ndeyekuti mutengo hauzogadziriswe uye mugadziri achawana iyo yakapokana gumi nemashanu kana 15% yakawanda. Muchiitiko ichi, kunze kweApple, mushandisi pachake anewo kurasikirwa kwakajeka.

Sezvo kuchengetedza yakaparadzana zvachose app yedunhu rega rega haina hushamwari chaihwo, imbwa yakajeka yekatsi pane chikamu cheApple. Iye nokudaro achaita zvinoenderana nemutemo, asi achaita kuti zvive zvakaoma sezvinobvira kuedza kurambidza mugadziri kubva padanho iri. Zvirinani muDutch modhi, zvisinei, zvichiri kuverengerwa kuti mugadziri acharamba achibhadhara imwe mhando yemubhadharo, asi huwandu hwayo hausati hwazivikanwa. Zvichienderana nehuwandu hwekomisheni iyi, iyo isati yatemerwa neApple, zvingave zvisina kukodzera kuti vagadziri vebato rechitatu vape aya mamwe maitiro ekubhadhara mukupedzisira. 

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