Vhara shambadzo

Apple nezuro yakava kambani yekutanga iyo kukosha kwemusika kwakasvika thiriyoni imwe. Uku ndiko kukunda kwechokwadi, asi kubudirira kwacho kwakatungamira kumugwagwa wakareba uye une minzwa. Huya uye urangarire rwendo urwu nesu - kubva pakutanga kwemapuranga mugaraji, kuburikidza nekutyisidzira kwekubhuroka uye yekutanga smartphone kurekodha mhedzisiro yemari.

Komputa yaDhiyabhorosi

Apple yakavambwa muna Kubvumbi 1976, 800 muLos Altos, California. Steve Jobs, Steve Wozniak naRonald Wayne vaive pakuzvarwa kwayo. Wechitatu anonzi akaunzwa naSteve Jobs kuti ape mazano uye kutungamira kune vaaishanda navo vaviri vadiki, asi Wayne akakurumidza kusiya kambani aine cheki yemadhora mazana masere ezvikamu zvake mukambani.

Chigadzirwa chekutanga cheApple chaive komputa yeApple I. Yakanga iri bhodhi reamai rine processor uye ndangariro, yaiitirwa vanofarira zvechokwadi. Varidzi vaifanira kuunganidza nyaya yacho pachavo, pamwe nekuwedzera yavo yekutarisa uye keyboard. Panguva iyoyo, Apple yandakatengeswa nemutengo wadhiyabhorosi we$666,66, iyo yakanga isina chokuita nezvitendero zvechitendero zvevakuru vekambani. "Baba" vekombiyuta yeApple I vaiva Steve Wozniak, uyo asina kungoigadzira chete, asiwo akaiunganidza nemaoko. Iwe unogona kuona mifananidzo yaWozniak mugalari yechinyorwa.

Panguva iyoyo, Mabasa ainyanya kutungamira bhizinesi rezvinhu. Ainyanya kunetseka nekuedza kunyengerera vangangove vanoisa mari kuti musika wekombuta wega waizokura kusvika kune zvisati zvamboitika mune ramangwana uye saka zvaive zvine musoro kuisa mari mairi. Mumwe weavo Jobs akakwanisa kunyengetedza aive Mike Markkula, uyo akaunza mari yakakosha yechikamu chechina chemirioni yemadhora kukambani ndokuva mushandi wayo wechitatu uye muridzi wemugove.

Undisciplined Jobs

Muna 1977, Apple yakava kambani yeruzhinji. Pakurudziro yaMarkkul, murume anonzi Michael Scott anojoinha kambani uye anova CEO wekutanga weApple. Mabasa aionekwa seadiki uye asina kurangwa pachinzvimbo panguva iyoyo. Gore ra1977 raive rakakoshawo kuApple nekuda kwekuiswa kwekombuta yeApple II, iyo yakabvawo kumusangano weWozniak uye yakabudirira zvikuru. Iyo Apple II yaisanganisira VisiCalc, chirongwa chekupayona chespredishiti.

Muna 1978, Apple yakawana hofisi yayo yekutanga chaiyo. Vanhu vashoma vaifunga panguva iyoyo kuti rimwe zuva kambani iyi yaizogara muhombe hombe inotongwa nechivakwa chedenderedzwa chemangwana. Unogona kuwana mufananidzo weiyo Apple mutsara-up unosanganisira Elmer Baum, Mike Markkula, Gary Martin, Andre Dubois, Steve Jobs, Sue Cabannis, Mike Scott, Don Breuner naMark Johnson mugalari yechinyorwa.

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Muna 1979, mainjiniya eApple akashanyira nzvimbo yeXerox PARC murabhoritari, iyo panguva iyoyo yaigadzira laser printers, mbeva uye zvimwe zvigadzirwa. Paive paXerox apo Steve Jobs akasvika pakutenda kuti ramangwana rekombuta riri mukushandiswa kwegraphical mushandisi interface. Rwendo rwemazuva matatu rwakaitika mukutsinhana nemukana wekutenga zvikamu zve100 zveApple pamutengo we $ 10 per share. Kwapera gore, komputa yeApple III inoburitswa, yakanangana nenharaunda yebhizinesi nechinangwa chekukwanisa kukwikwidza nezvigadzirwa zveBMM neMicrosoft, ipapo Lisa ane GUI yatotaurwa anoburitswa, asi kutengesa kwayo kwaive kure neiyo. Apple inotarisirwa. Kombiyuta yacho yaidhura zvakanyanya uye yakanga isina tsigiro yakakwana yesoftware.

1984

Mabasa akatanga chirongwa chechipiri chinonzi Apple Macintosh. Panguva yekusunungurwa kweMacintosh yekutanga muna 1983, John Sculley, uyo Mabasa akanga aunza kubva kuPepsi, akatora hutungamiri hweApple. Muna 1984, iko zvino-iconic "1984" ad inotungamirwa naRidley Scott inofamba paSuper Bowl ichisimudzira iyo Macintosh nyowani. Kutengeswa kweMacintosh kwaive kwakanaka, asi hakuna kukwana kutyora IBM "kutonga". Kusawirirana mukambani zvishoma nezvishoma kwakaguma nekuenda kweMabasa muna 1985. Pasina nguva refu, Steve Wozniak akasiyawo Apple, achitaura kuti kambani yakanga ichienda nenzira isiri iyo.

Muna 1991, Apple inobudisa PowerBook yayo ne "colorful" operating system System 7. Mumakore makumi mapfumbamwe ezana remakore rapfuura, Apple yakawedzera zvishoma nezvishoma munzvimbo dzakawanda dzemusika - Newton MessagePad yakaona chiedza chezuva, somuenzaniso. Asi Apple yakanga isiri yega mumusika: Microsoft yakanga ichikura zvinobudirira uye Apple yakanga ichikundikana zvishoma nezvishoma. Mushure mekubudiswa kwemigumisiro yakaipa yemari yekota yekutanga ye1993, Sculley aifanira kusiya basa uye akatsiviwa naMichael Spindler, uyo akanga ashanda kuApple kubva 1980. Muna 1994, Macintosh yekutanga, inoshandiswa nePowerPC processor, yakasunungurwa, uye zvakava zvakaoma kuti Apple ikwikwidze IBM neMicrosoft.

Kudzokera kumusoro

Muna 1996, Gil Amelio anotsiva Michael Spindler pamusoro peApple, asi kambani yeapuro haina kuita zvirinani kunyangwe pasi pehutungamiriri hwake. Amelio anowana zano rekutenga kambani yeMabasa NeXT Computer, uye neayo Mabasa anodzokera kuApple. Akakwanisa kuita kuti bhodhi rekambani muzhizha rimugadze semutungamiri wenguva pfupi. Zvinhu zvave kutanga kuita nani. Muna 1997, mushandirapamwe wakakurumbira we "Think Different" wakatenderera pasirese, uine vanhu vakawanda vanozivikanwa. Jony Ive anotanga kushanda padhizaini yeMac, inova yakarova chaizvo muna 1998.

Muna 2001, Apple inotsiva System 7 neOS X operating system, muna 2006 kambani yeapuro inoshandura kuIntel. Steve Jobs akakwanisa kwete chete kuti abudise Apple kubva kune yakaipisisa, asiwo kutungamira kune imwe yeakanyanya kukunda mitsetse: kuburitswa kwekutanga iPhone. Nekudaro, kusvika kweiPod, iPad kana kunyange MacBook yaivewo budiriro huru. Kunyangwe hazvo Steve Jobs asina kurarama kuti aone chiitiko chezuro muchimiro chekusvika kukosha kwetiririyoni imwe yemadhora, achine mugove wakakosha mazviri.

Kunobva: BusinessInsider

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