Libor Kubín Jay Elliot, aimbova mutevedzeri wemutungamiri weApple akanyora bhuku The Steve Jobs Journey. Jablíčkár inounza kwauri yekutanga yakapfupikiswa sampuli.
1. KUDA KWECHIBIKWA
Mukati memakore angu gumi ndiri paIBM, ndakajairana nemasainzi mazhinji ePhD akangwara vaiita basa rakatanhamara asi vakaodzwa mwoyo nekuti kushoma kwezvavakaita kwakagamuchirwa ndokuitwa chigadzirwa. Kunyangwe muPARC ndainzwa kunhuwa kunhuhwirira kwekushushikana. Saka handina kushamisika kuziva kuti kambani ine chiyero chekuchinja kwemakumi maviri neshanu muzana, imwe yepamusoro-soro muindasitiri.
Pandakatanga kushanda kuApple, sosi huru yekufarira basa raive boka rebudiriro raishanda pane chaizove chigadzirwa chebudiriro, komputa yaLisa yeramangwana. Kwaifanirwa kuve kusimuka kwakazara kubva kuApple II tekinoroji uye kutora kambani munzira nyowani ichiri kushandisa humwe hutsva hwakaonekwa neApple mainjiniya kuPARC. Steve akandiudza kuti Lisa aizova chiito chokupayona icho “chaizoisa gomba muchadenga”. Kana mumwe munhu akataura chinhu chakadaro, haugone kuita kunze kwekunzwa ruremekedzo rutsvene. Zvataurwa naSteve zvakandikurudzira kubva ipapo, chiyeuchidzo chekuti haungaite kuti vanhu vanokushandira vachipisa nechido kunze kwekunge uri kutsva nazvo iwe pachako… uye uchivazivisa vese.
Kukura kwaLisa kwanga kwave nemakore maviri kuchienderera mberi, asi izvozvo zvakanga zvisina kukosha. Tekinoroji yakaonekwa naSteve kuPARC yaizoshandura nyika, uye basa paLisa raifanira kuchinjirwa kune nzira nyowani yekufunga. Steve akaedza kuti chikwata chaLisa chifare nezvaakaona kuPARC. “Unofanira kuchinja nzira,” akadaro achisimbirira. Mainjiniya aLisa nevagadziri vepurogiramu vainamata Woz uye vaisada kuti Steve avatungamirire.
Panguva iyoyo, Apple yakaita sengarava yairima mvura ichimhanya izere nevanhu vakawanda pabhiriji asi pasina hutungamiriri chaihwo. Kunyangwe iyo kambani yaive isina makore mana, yakanakidzwa nekutengesa kwegore negore mari inosvika US$300 miriyoni. Steve, muvambi wekambani iyi, akange asisina simba sepakutanga, paingova nemaSteve maviri chete, neWoz ichikwevera kune tekinoroji uye SJ ichitarisira zvimwe zvese. Mukuru wacho akaenda, wekutanga investor Mike Markkula akashanda semukuru wenguva pfupi, uye Michael Scott ("Scotty") akashanda semutungamiri. Vese vari vaviri vaipfuura kugona, asi hapana chaive nechaidiwa kumhanyisa kambani yehunyanzvi hwekuita. Ndinotenda kuti Mike, mugoveri wechipiri pakukura, aifarira kusiya kambani kupfuura matambudziko ezuva nezuva ekambani inokura nekukurumidza. Ava vaviri vanoita sarudzo havana kuda kunonotsa kutangwa kwaLisa, izvo zvaizokonzeresa shanduko yaSteve. Iyo purojekiti yakanga yatove kumashure kwehurongwa, uye pfungwa yekuti basa rakatopedzwa raifanira kukandwa kunze uye nzira nyowani yakatanga yaingove isingagamuchirwi kwavari.
Kuti amanikidzire zvaaida kuchikwata chaishanda pana Lisa nevarume vaitungamirira kambani, Steve akamugadzirira zano mupfungwa dzake. Anowana chinzvimbo cheMutevedzeri weMutungamiriri weNew Product Development, achimuita mutungamiriri-mukuru wechikwata chaLisa, aine simba rekuraira shanduko yekutungamira sezvaanoona zvakakodzera.
Zvisinei, Markkula naScott vakashandura chati yesangano ndokupa Steve chigaro chasachigaro webhodhi, achitsanangura kuti izvi zvaizoita kuti ave mutungamiri wekambani kune IPO iri kuuya yeApple. Vakapokana kuti kuve nemutauriri ane makore makumi maviri nemashanu ekuzvarwa kwaizobatsira Apple kuwedzera mutengo wayo wekugovana uye kuwana hupfumi hwakawanda.
Steve akanga achitambura zvechokwadi. Haana kufara kuti Scotty akanga amusonera shedhi asina kumuzivisa kana kumubvunza - yaive kambani yake zvachose! Akasemburwa nekusaita kwekuita basa raLisa. Kutaura zvazviri, zvakamushatirisa zvikuru.
Rwendo rwacho rwaireva zvakatowanda. Mukuru mutsva weboka raLisa, John Couch, akakumbira Steve kuti arege kushanyira mainjiniya ake uye kuvavhiringidza. Aifanira kumira parutivi ovarega vakadaro.
Steve Jobs haana kumbonzwa izwi rekuti "kwete" uye aive matsi kune "hatigone" kana "haufanire".
Unoitei kana iwe uine shanduko yechigadzirwa mupfungwa asi kambani yako isingaratidzi kufarira mazviri? Ndakaona kuti Steve akanyatsotarisa mumamiriro ezvinhu akadai. Haana kuita semwana akatorerwa chitoyi chake, aitozvibata uye akanyatsoita sarudzo.
Akanga asati amboita kuti mumwe munhu mukambani yake amuudze kuti, "Hands off!" Kune rimwe divi, mumisangano yebhodhi Steve akandiendesa, ndaigona kuona kuti aikwanisa kuita zvirongwa zvakadaro zvine hungwaru sesachigaro kupfuura vakuru, vakangwara, uye vane ruzivo zvakanyanya maCEO akagara akatenderedza tafura. Aive neakawanda-azvino data pamusoro pemamiriro emari eApple — purofiti, kuyerera kwemari, kutengesa kweApple II muzvikamu zvakasiyana-siyana zvemusika nenzvimbo dzekutengesa — uye huwandu hwemamwe bhizinesi ruzivo. Nhasi, munhu wese anofunga nezvake seanoshamisa tekinoroji, mugadziri wechigadzirwa extraordinaire, asi ari mumwe munhu akakura, uye anga aripo kubva pakutanga.
Zvakadaro, vakatora mukana wake kuti azviratidze semunhu ane njere dzakajeka uye mugadziri wezvigadzirwa zvitsva. Steve ainyatsoona remangwana recomputing richirova mumusoro make, asi akashaya pekupinda nako. Musuwo weboka raLisa wakarovera pamuromo wake ndokukiyiwa zvakasimba.
Chii zvino?
Yakanga iri nguva apo Apple yakanga yazara nemari, mamiriyoni emadhora mubhangi kubva pakukura kwekutengesa kweApple II. Mari yakagadzirira yakakurudzira kugadzirwa kwemapurojekiti madiki ekuvandudza kambani yese. Nzanga ipi neipi inobetserwa nemhoteredzo yendangariro yakadaro, kunyange iyo ine chirevo chiri kuedza kuumba nyika itsva yakashinga kupfurikidza nokugadzira chimwe chinhu chitsva chose chose, chimwe chinhu chisati chambovapo.
Kubva svondo rangu rekutanga paApple, ndaigona kunzwa kuda uye kutyaira kwaisimbisa munhu wese. Ndakafungidzira mainjiniya maviri achisangana mukoridho, mumwe wavo achitsanangura imwe pfungwa yaanga achitamba nayo, uye mumwe wake achitaura chimwe chinhu chakadai, "Zvakanaka, iwe unofanirwa kuita chimwe chinhu nazvo." anounganidza timu uye anotora mwedzi achigadzira zano rake. Ndaisazeza kubheja kuti izvi zvaiitika munharaunda yese panguva iyoyo. Mapurojekiti mazhinji haana kwaakaenda uye haana kuunza purofiti, mamwe akakopa izvo rimwe boka rakanga richitoshanda. Asi izvo hazvina basa, pfungwa dzakawanda dzakabudirira uye dzakaunza mhedzisiro yakakosha. Iyo kambani yaive yakazara nemari uye yakazara nemazano ekugadzira.
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Isacson's resume haina kukwana? Unofunga kuti izvi zvichave zvakakodzera kutariswa here?
Walter Isaacson anotarisa zvakanyanya pahunhu hweMabasa, Jay Elliot anonyora nezve manejimendi ekambani. Bhuku rega rega rakasiyana zvishoma - zvese mumanyorerwo uye zvirimo, asi ini handingarambi chero ipi zvayo.
Ini handisati ndazviwana paBookstore, kunyangwe paine ruzivo rwekuti yaizoburitswa nezuro...
Izvo zvinoenderana nekuti Apple inokurumidza kubvumidza bhuku racho sei. Sezvineiwo, vanoita sevanotenderera.
Ndinofunga hongu. Isacson akanyora biography zvichienderana nekubvunzurudzwa nevanhu izvi zvinotorwa kubva kune akasiyana maonero uye zviitiko zvakaunganidzwa zvakananga kubva mukushandira apuro.
Ndakanga ndiinayo kubva nezuro uye yakanaka kwazvo (ndakangoverenga mashoma mapeji) inodhura CZK 300 (ndakaitenga muchitoro chemabhuku) Ndine anenge ese maApple-themed mabhuku, saka ndanga ndichifunga nezve tenga kuitira kuti isave imwe chete sezvakawanda