Vhara shambadzo

Gore raive 2006. Apple yaive mushishi kugadzira Project Purple, yaingozivikanwa nevashoma vemukati. COO yeCingular, iyo kambani yakava chikamu cheAT&T gore rakatevera, Ralph de la Vega, aive mumwe wavo. Akanga ari iye akafambisa chibvumirano pakati peApple neCingular chekugovera chete kwefoni iri kuuya. De la Vega aive Steve Jobs's link kuCingular Wireless, pfungwa dzake dzaive dzave kushandura indasitiri yemafoni.

Rimwe zuva Steve Jobs akabvunza de la Vega: “Unoita sei kuti mudziyo uyu uve foni yakanaka? Handisi kureva kugadzira kiibhodhi nezvimwe zvakadaro. Pfungwa yangu ndeyokuti zvinhu zvemukati zvemuredhiyo zvinoshanda zvakanaka.' Nezvezvinhu izvi, AT&T yaive nezana-peji bhuku rinotsanangura magadzirirwo emafoni anofanirwa kuvaka nekugadzirisa redhiyo kunetiweki yavo. Steve akakumbira bhuku iri mune zvemagetsi fomu neemail.

Masekonzi makumi matatu mushure mekunge de la Vega atumira email, Steve Jobs anomudana: “Hey, chii…? Chinofanira kuva chii? Makanditumira gwaro guru riya uye mapeji zana ekutanga ane kiibhodhi yemazuva ese!'. De la Vega akaseka ndokupindura Mabasa: “Tine hurombo Steve hatina kupa mapeji zana ekutanga. Hazvina basa kwauri.” Steve akangopindura "Zvakanaka" ndokudimbura runhare.

Ralph de la Vega ndiye ega paCingular ainyatsoziva kuti iPhone itsva yaizotaridzika sei uye aifanira kusaina chibvumirano chekusaburitsa pachena chaimurambidza kuzivisa chero chinhu kune vamwe vashandi vekambani, kunyangwe bhodhi revatungamiriri rakanga risingazive. izvo iPhone yaizove chaizvo uye ivo vakangozviona mushure mekusaina chibvumirano neApple. De la Vega yaingokwanisa kuvapa ruzivo rwese, iyo isingabatanidzi iyo yehombe capacitive touchscreen. Mushure mekunge shoko rabuda kuna Cingular's chief technology officer, akabva afonera de la Vega ndokumuti benzi nekuzvipa kuna Apple kudaro. Akamusimbisa achiti: "Vimbai foni iyi haidi mapeji 100 ekutanga."

Kuvimba kwakaita basa guru mumubatanidzwa uyu. AT&T yaive yakakura kwazvo mushandisi weUS, asi yakatarisana nematambudziko mazhinji, sekuderera kwepurofiti kubva kunhare dzepamba, izvo kusvika panguva iyoyo zvakapa kuwanda kwekuyerera kwemari. Panguva imwecheteyo, yechipiri yakakura mutakuri, Verizon, yaipisa pazvitsitsinho zvayo, uye AT&T yaisakwanisa kutora njodzi dzakawandisa. Zvakadaro, kambani inobheja paApple. Kekutanga munhoroondo, mugadziri wefoni anga asiri pasi pezvinotemerwa nemushandisi uye aisafanira kuchinjisa chitarisiko nekushanda kune zvaanoda. Pane zvinopesana, iyo kambani yeapuro pachayo yakaraira mamiriro uye yakatotora chegumi chekushandisa mutero nevashandisi.

"Ndanga ndichiudza vanhu kuti hausi kubheja pamudziyo, uri kubheja paSteve Jobs." anodaro Randalph Stephenson, CEO weAT&T, uyo akatora Cingular Wireless panguva iyo Steve Jobs akatanga kuunza iyo iPhone kupasi. Panguva iyoyo, AT&T yakatangawo kuita shanduko dzakakosha mukushanda kwekambani. IPhone yakamutsa kufarira kwevaAmerica mune nharembozha, izvo zvakakonzera kusangana kwenetiweki mumaguta makuru uye kukosha kwekudyara mukuvaka network uye kuwana radio spectrum. Kubva 2007, kambani yakaisa mari inodarika mabhiriyoni zana nemakumi mashanu emadhora ekuAmerica nenzira iyi. Kubva pazuva rimwe chetero, huwandu hwekutapurirana hwakapetwa kaviri gore rega rega. Stephenson anowedzera kune iyi shanduko:

"Chibvumirano che iPhone chakachinja zvese. Yakachinja capital allocation yedu. Yakashandura nzira yatinofunga nayo nezve spectrum. Yakachinja nzira yatinofunga nezve kuvaka nekugadzira nharembozha. Pfungwa yekuti 40 antenna shongwe dzaizokwana dzakangoerekana dzashanduka kuita pfungwa yekuti taizofanira kuwanza nhamba iyoyo. "

Kunobva: Forbes.com
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