Ondrej Holzman Walter Isaacson, munyori weSteve Jobs biography, akapa hurukuro inonakidza yeAmerican TV chiteshi CNBC. Akataura nezve Apple neGoogle, mumamiriro ekupedzisira mafambiro emakambani ese ari maviri - zvibvumirano neChina Mobile a kuwanikwa kweNest.
Kune Apple, kusvika pachibvumirano neChina chikuru mobile opareta uye mukuru wepasirese nharembozha chaive chinhu chakakosha mukuvhura mukana kune mamwe mazana emamiriyoni evashandisi muChina vaimbotadza kushandisa iPhones. Asi Isaacson anofunga kuti danho iri rakavhara danho razvino reGoogle - kutenga Nest.
"Kutenga Nest kunoratidza iro zano rakasimba uye rakabatanidzwa neGoogle. Google inoda kubatanidza zvishandiso zvedu zvese, hupenyu hwedu hwese, "akadaro Walter Isaacson, uyo, nekutenda nekunyora biography yaSteve Jobs, anoziva zvakawanda nezveApple kupfuura avhareji yevanhu vanofa kana mutori wenhau. Nekudaro, parizvino Google iri kuvaka yakakwirira.
"Kuvandudza kukuru nhasi kwakatangwa neGoogle. Fadell aive chikamu chechikwata chakagadzira iPod. Yakanga yakadzika mutsika yeApple, panguva iyo Apple yakanga ichigadzira. Zvino Tony Fadell ave kunanga kuGoogle semukuru weNest," Isaacson akayeuka, pamwe chimwe chezvakakura zvakapambwa zvavakagadzira muGoogleplex nekuda kwekutora kwemugadziri wethermostat - vakawana Tony Fadell, baba veiPods uye aimbove kiyi. nhengo yebudiriro paApple.
Apple inogona kupindura, Isaacson anodaro, asi inofanirwa kuunza chimwe chinhu chitsva gore rino, chimwe chinhu chinoshandura zvese zvakare. Mumwe munyori weAmerica akataura kuti kana Apple yaitungamirirwa naSteve Jobs, aizoda kuumba chimwe chinhu chaizokanganisa zvachose mvura yakadzikama.
"Steve Jobs aive anokanganisa. Ini ndinofunga pane zvinhu zviviri izvo Tim Cook anofanira kuita izvozvi - mushure mekuita dhiri huru muChina. Kutanga, tora kambani. Pakupera kwaFebruary, pane musangano wevanogovana, vangangotanga kufunga kuti ndiani acharamba akagara pabhodhi revatungamiriri. Muchokwadi, vanhu vese veMabasa vari mubhodhi razvino revatungamiriri. Haisi chaiyo Tim Cook fan kirabhu, "Isaacson akataura kune inonakidza chokwadi.
"Uye chechipiri, Cook anofanira kuzvitaurira kuti, 'Chii chandichavhiringa? Izvi zvichava midziyo inopfekwa here? Ichava wachi here? Ichava terevhizheni here?' Muna 2014, tinofanira kutarisira chimwe chinhu chikuru kubva kuApple," anodaro Isaacson. Kana Cook asina kuuya nechigadzirwa chikuru gore rino, anogona kunge ari mudambudziko. Asi kana tikavimba kuti iye munhu weshoko rake, isu tichanyatsoona chimwe chinhu chikuru gore rino. Cook anga achikoka isu kuzvigadzirwa zvitsva muna 2014 kweanopfuura gore.
Ini ndaizokanganisa zvakajeka mutambo wekutamba neAppleTV senge sarudzo nyowani yemitambo, uye gore rinouya Apple's Classic TV ine 4K resolution semuenzaniso. Gore rino, ini ndinotarisira yakakura yakakura iPhone, pamwe yakakura iPad (yakanyanya kusahadzika), yakagadziridzwa MacBooks, semuenzaniso nekuwedzera iyo touchid basa kune touchpad. Uye pamwe kunyange wachi...asi regai Apple imirire kusvika budiriro yacho yave kureba kuti tisazoichajazve mazuva mana ega ega.
Ndave ndisati ndaenda kuchikoro kweZvishanu zvishoma, asi ndingafungidzira kuti pachava nemaitiro makuru munharaunda iyi. Ndichiri kufunga kuti mutemo ndewekuti zvandinodzidza kushandisa, handidi kusiya. Ehe, kana iri yekugamuchira sekuchinjira kune "touch-inonzwa" zvigadzirwa zveApple, zvino inobhadhara zvishoma. Saka ini ndinoona kugona kukuru mukugadzirira nekuburitsa "office" application. Chii chichatevera?
Isaacson akatotapukirwa neiyo yakachipa rhetoric "kana gore rino Apple ikasasuma X, Y zvichaitika"? A bit awkward and short-kuona mumaonero angu.
Apple ichasuma chii gore rino? Ini handina zano. Uye ini handisi kuzonyepedzera kuti ndinoziva izvo zvinodiwa uye izvo zvisiri izvo, zviri pasi peyero yangu. Kutaura kuti 'Handione' kwakanyatsonaka uye vamwe vanhu vanofanira kuzviziva.
Uye chii chandingade? Ndingafarire imwe mhando yekupfeka, asi ndinoda kubvunzana newe ndisati ndaiburitsa. Ndichamirira rimwe gore, parichave bhomba chairo. Uye ndiri kutarisira chaizvo kuita pakupera kwa2014: "apuro harisati raunza tsime remvura, Cook anofanira kusiya basa" - asi hapana anorangarira zvakanonoka uye zvisina kupera zvigadzirwa zvakatumirwa pasi peMabasa - nekuti ivo havana. Usadzvanya pairi zvakanyanya.
Saka Mr. Isaacson nedzimwe nyika dzakangwara - dzikama uye ubvume kuti hauzive zvawaizoita mushangu dzaCook, kuti hauzivi zvachose nezve hw kugadzira nekugadzira, kuti iwe wakangofanana. isu vamwe, takangozvimirira, iyo Apple pachayo ichaunza - iwe unongonzwa wakaderera kana ukasawedzera yako yakangwara yekutaura.
Mukuona kwangu, magetsi anopfeka haabatsiri. Kusvikira miniaturization yafambira mberi zvekuti inotsiva zvachose nharembozha iyo vanhu vazhinji vanayo, kusvika panguva iyoyo inongove fashoni uye kudzingirira mahembe ega ega anogadzira. Aya ndiwo mabhokisi anga akafanana kune angangoita makore makumi maviri uye kunze zvachose kunze kwechiedza.
Mashoko angu chaiwo. Ndinobvumirana naye zvachose. Handisi kuti Apple inofanirwa kuita coup gore rino, asi Google inogona kunge isina kukwana mune ramangwana. Ini ndoda kutarisira Apple kutenga Nest. Zvokupfeka zvemagetsi neTV hazvichashamisi.