Vhara shambadzo

Kwemwedzi yakawanda nemakore kwaive nekutaura nezveApple wachi. Asi Tim Cook paakangonyatsovasuma, vakatanga kutsvaga mumwe musoro. Panguva ino vari kutaura nezve chigadzirwa chakakura chaizvo - Apple inonzi iri kugadzira mota yemagetsi murabhoritari yakavanzika, yakanyatsochengetedzwa.

Haisi chakavanzika kuti Apple inogadzira uye inogadzira mazana ezvigadzirwa mukati memarabhu ayo izvo zvinozopedzisira zvisingaite kuti zvitengeswe. Pane purojekiti yakanyorwa Titan, sei ruzivo The Wall Street Journal, zvisinei, inoiswa pazviuru zvemazvikokota, saka haigone kungova nezveimwe vavariro yakavanzika.

Kutanga kwepurojekiti, iyo inogona kana kusazopedzisira yave mota yemagetsi ine Apple logo, yaifanira kunge yakapihwa kumberi rinenge gore rapfuura nemukuru wekambani, Tim Cook. Iyo yakavanzika lab kunze kweApple's Cupertino kambasi, inotungamirwa naSteve Zadesky, yaitarisirwa kunge ichishanda zvizere mukupera kwegore, nguva pfupi mushure mekutangwa kweWatch, ruzivo achidudza manyuko ake zvakare Financial Times.

Chikwata chihombe chakatanga kubata mota

Zadesky haana kusvika kune chakavanzika uye panguva imwecheteyo aneshungu purojekiti nemukana. Ave achishanda kuApple kwemakore gumi nematanhatu, aive mukuru wezvikwata zvinogadzira yekutanga iPod uye iPhone, uye panguva imwechete ane ruzivo muindasitiri yemotokari - akashanda seinjiniya kuFord. Tim Cook anonzi akaita kuti Zadesky aunganidze timu yemazana evanhu vakatorwa kwaari kubva munzvimbo dzakasiyana siyana.

Parizvino, marabhoritari, iri makiromita mashoma kubva kumuzinda wekambani yeCalifornia, inofanirwa kunge ichiita tsvakiridzo pamhando dzakasiyana dzemarobhoti tekinoroji, simbi uye zvimwe zvinhu zvine chekuita nekugadzirwa kwemotokari. Izvo hazvisati zvajeka kuti kuedza kweApple kunotungamira kupi, asi mhedzisiro inogona kunge isiri iyo yakakwana "apple wagon".

Zvikamu zvakaita semabhatiri kana pa-bhodhi zvemagetsi zvinogona zvakare kushandiswa zvakaparadzana neApple, kungave mune zvimwe zvigadzirwa kana seimwe budiriro yeCarPlay chirongwa. Yakanga iri nhanho huru yeApple kuenda kumotokari kusvika parizvino, apo Tim Cook anoronga kutonga makomputa emota dzedu mumakore anotevera nemhinduro yake.

Musoro weApple hauvanze kuti mota ndeimwe yezvikamu uko Apple ine nzvimbo yakakosha yekusimudzira zvigadzirwa zvayo. CarPlay, pamwe neHealthKit neHomeKit, vakatotsanangurwa naGoldman Sachs se "kiyi dzeramangwana redu" pamusangano wetekinoroji uchangoburwa. Ichi zvakare chikonzero nei boka idzva rekuvandudza mota risingaite basa rekugadzira mota yese. Semuyenzaniso, Apple inogona chete kuyedza zvikamu zvakasiyana mumarabhoritari ayo kuitira kuti igadzire CarPlay chikuva zvinobudirira sezvinobvira.

Zviri pamusoro kupfuura CarPlay

Maererano nezvinyorwa Reuters asi chete neCarPlay haagari. Apple inoronga kuenda kumberi kupfuura kungobatanidza nharembozha kumakomputa emotokari, uye mainjiniya ayo ari kutotora ruzivo rwekuti vangagadzira sei motokari yemagetsi isingatyairi. Iyi dzidziso yaizotsigirwa neboka guru rambotaurwa, iro vamiririri vanonzi vanogara vachibhururuka, semuenzaniso, kuAustria, uko vanosangana nevanhu vanobva kukambani yemotokari yeMagna Steyr.

Pamusoro peZadesky, vamwe vanhu vazhinji muyuniti ichangogadzirwa vanotarisirwa kuve neruzivo nemotokari. Semuenzaniso, Johann Jungwirth, aimbova purezidhendi uye mukuru mukuru wezvekutsvagisa nekusimudzira bazi reNorth America reMercedes-Benz, uyo Apple akahaya pakupera kwegore rapfuura, isimba rinosimbisa. Vamwe vanofanirwa kunge vaine ruzivo kubva kumakambani emotokari eEurope.

Pamusoro pezvo, mamaneja epamusoro-soro eApple akabatanidzwawo nemota. Mukuru wekugadzira Jony Ive uye mumwe akakosha mugadziri Marc Newson, akauya kuApple gore rapfuura, vanofarira mabhasikoro anokurumidza. Akatogadzira mota yeFord muna 1999. Mukuru weInternet services Eddy Cue, anogara paFerrari's board of directors.

Kuvandudzwa kwemotokari, zvisinei kuti rudzii rwechigadzirwa chakasikwa pakupedzisira, rinogona kuva rimwe dambudziko kune iyo inonyanya kukosha kambani munyika mushure mePod, iPhone kana iPad, kuti ungashandura sei kurongeka kwakagadzwa, kunyange kana Apple ikapinda mukati. nharaunda ine diametrically yakasiyana pane yekugadzira nharembozha nemakomputa. Iyo chete inonakidza mikana iyo Apple ine zviwanikwa zvayo, asi maererano neruzivo WSJ akaita kuti vashandi vakawanda vasasiya kambani.

Google, mukwikwidzi mukuru weApple, anga achishanda mukugadzira mota dzinozvityaira kwemakore akati wandei uye anoda kuunza mota inozvityaira mumakore anotevera mumubatanidzwa nevagadziri vemotokari. Kwete isina pilot, asi bhatiri-powered mota dzemagetsi dzakaratidzwa kwemakore akati wandei neTesla Motors, iri mamaira pamberi peimwe indasitiri.

Motokari dzenguva yemberi ibhizimisi rinoedza asi rinodhura

Vamwe vanotaura nezve chokwadi chekuti Apple inoda kuvaka mota dzinozvityaira, nepo vamwe vachiti vari kuronga kugadzira mota yemagetsi. Asi chinhu chimwe chingave chakafanana mune ese ari maviri: kugadzira mota ibhizinesi rinodhura zvakanyanya. Zvingada mazana emamiriyoni emadhora kugadzira mota yacho pachayo, pamwe chete nemidziyo nemafekitari kuigadzira uye, chekupedzisira asi chisiri chidiki, zvitupa zvinodiwa.

Kudhirowa mota prototype chinhu chimwe, asi pane hofori kusvetuka pakati prototype pabepa uye kugadzirwa kwayo chaiko. Apple parizvino haina zvidyarwa zvekugadzira zvemidziyo yazvino, ndoda mota. Fekitari imwe chete yaizoita mabhiriyoni anoverengeka emadhora, uye ketani huru yokugovera yaizofanira kugadzirwa nokuda kwezvikamu zvinopfuura 10 XNUMX zvinoumba motokari.

Ndiwo mari hombe ari chipingamupinyi chisingakundike kune vazhinji vangade kugadzira mota dzemagetsi kana dzimwe mota, asi kune Apple, iine mabhiriyoni zana nemakumi masere emadhora muaccount, rinogona kunge risiri dambudziko. Nekudaro, iyo yatotaurwa Tesla inomiririra muenzaniso uri pachena wekuti inodhura sei chiitiko ichi.

Gore rino, CEO Elon Musk anotarisira kushandisa $ 1,5 bhiriyoni pamari yekushandisa, tsvakiridzo nekusimudzira chete. Musk haavanze kuti kugadzira mota dzake dzemagetsi kwakaomarara, uye kunyangwe nekudyara kwakakosha muhurongwa hwemakumi kusvika kumazana emamiriyoni emadhora, Tesla inogona kungoburitsa makumi ezviuru zvemotokari pagore. Mukuwedzera, ichiri mutsvuku uye hazvisi pachena kuti zvichatora nguva yakareba sei kuita purofiti pakugadzirwa kwemotokari dzemhando yepamusoro.

Pamwe nezvido zvemari, zvine chokwadi chekuti kana Apple iine mota yayo yemagetsi yakarongwa, isu hatizvione kusvika makore mashoma kubva zvino. Izvi zvaizotora zvese kusimudzira, kugadzira uye zvakare kuwana ese chengetedzo mvumo. Nekudaro, zvinogoneka kuti Apple haisi kugadzira mota yakadaro, asi inongoda kutarisa zvakanyanya pakudzora pabhodhi makomputa uye mamwe emagetsi mumotokari, iyo CarPlay chikuva chinofanirwa kubatsira nacho.

Kunobva: Financial Times, The Wall Street Journal, Reuters
Photo: chemoichi, mangwanani, Lokan Sardar, Pembina Institute
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