Vhara shambadzo

Nhasi unocherekedza zuva munyika yemimhanzi ine nhau mbiri dzine hukama nekubatsira kwakaita Apple kuumba nyika ino. Wakanga uri Kukadzi 26, 2008, apo Apple, ine iTunes Store yayo, yakava mutengesi wechipiri mukurusa wemumhanzi muUS, ichipfuura chete neWalmart.

Munguva pfupi, Apple yatengesa nziyo dzinopfuura mabhiriyoni mana uye yakashandira vatengi vanopfuura mamirioni makumi mashanu. Mukati memakore mashanu ekushanda, kambani yakatengesa avhareji yenziyo makumi masere kumushandisi wega wega. Nekuti Apple yaive neyakasiyana bhizinesi modhi pane vamwe vatengesi, vachitengesa ega ega mukuwedzera kune akazara maalbum, vaongorori veNPD Boka vaifanira "kushandura" nhamba dzeTunes Store kuita avhareji gumi nemaviri-track maalbum. Ndiwo maziviro avakaita kuti iTunes Music Store ndiyo yechipiri inonyanya kufarirwa mimhanzi chitoro munyika.

Apple yaiziva nezvebudiriro uye yakaitevera nekuvhura chitoro chemabhaisikopo icho chakapa - uye chichiri kupa - sarudzo yekuhaya mafirimu mukuwedzera mukutengesa nguva dzose. Asi sezvo Apple yakakwanisa "kuuraya" maCD emuviri mukati memakore gumi ekutanga, "yakakwanisa" kuita chikamu mukuuraya bhizinesi rayo remimhanzi.

iTunes mumakore apfuura

Ndi2020 uye vateereri vakawanda vanovimba nekutepfenyura mimhanzi kubva kumasevhisi akaita seApple Music, Spotify kana Tidal. Latest news Iyo Recording Indasitiri Association yeAmerica (RIAA) inoshuma kuti kutepfenyura mimhanzi nhasi inotora 79% yezvose zvinotengeswa. Kutengeswa kwemidhiya yemuviri senge maCD kana marekodhi inoita gumi muzana uye ndiyo yechipiri inonyanya kufarirwa nzira yekugovera.

Nzvimbo yekupedzisira ikozvino ndeyezvitoro zvedhijitari se iTunes Music Store. Vakaona kudonha kwavo kukuru, kutengesa kubva kwavari ikozvino kunoita 8% chete. Inguva yekutanga kubva 2006 kuti zvitoro zvedhijitari zvakaburitsa isingasviki bhiriyoni imwe yemadhora. Iyo nguva apo iTunes yakava chitoro chikuru chemimhanzi munyika ine mabhiriyoni gumi nziyo dzakatengeswa yaive makore gumi apfuura. Uye inguva yenhoroondo iyo - inoita kunge - haichazoitika zvakare.

Parizvino, masevhisi anozivikanwa emimhanzi Apple Music uye Spotify. Wekutanga ane zita 60 miriyoni vanoshanda vanyoreri gore rapfuura, nhamba yavo yakawedzera ne80% panguva ino. Kusiyana neizvi, Spotify, iyo yakashuma 2019 miriyoni vanobhadhara vashandisi pakupera kwa124, yakaona gore-pamusoro-gore kukura kwe29%. Sezvineiwo, Apple yakafuratira Spotify kusvika yanyanya kunonoka, sekureva kweaimbove mukuru weApp Store.

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