Vhara shambadzo

MarketingSalesMedia magazini ine tagline yekuverenga yakakosha yekushambadzira, bhizinesi uye midhiya vanhu mune yayo subtitle. Nyaya yacho yakamutsa kufarira kwangu: Apple iri kupera nemazano, vanofanirwa kudzikisa mitengo naKlára Čikarová.

Zvitongere wega:

Iyo tekinoroji icon haichakwanisa kuramba ichiburitsa zvigadzirwa zvitsva zvekuchinja.

Pachikumi chikuru, Apple yakaunza akati wandei, seMacBook Airs ine hupenyu hwakareba hwebhatiri (ne25% kusvika 45%). Iwe unoziva yePC laptop yaunogona kushanda pairi zuva rese?

Mushure memakore mazhinji, iyo Mac Pro nyanzvi komputa yakazogamuchira hunyanzvi. Imwe (yakawedzera) vhezheni itsva yeanoshanda sisitimu yemakomputa (OS X) uye iOS7 yemapiritsi nemafoni ari kugadzirirwa zvakare.

Panguva iyo nhamba huru yevagadziri (HP, Samsung) inofemerwa zvakanyanya, pane zvishoma, nechero chinhu chine apuro yakarumwa pagoko rayo, apo nhamba huru yevagadziri vePC vari kuona kuderera kwekutengesa komputa zvakanyanya, kana kurasikirwa zvakanyanya. Apple inogara ichikura kwete mukutengesa chete, asi gore rega rega inounza diki kana hombe kuvandudzwa kune zvigadzirwa zvayo.

Mundima inotevera yechinyorwa chake, zvisinei, munyori anoramba zvaakambotaura nezve Apple kusarira kumashure:

Kunyangwe iyo kambani ichiri kuyedza kugadzira - semuenzaniso, iri kugadzirira kugadzira iyo iWatch ...

Ruzivo rwekufungidzira ruri pano kuti ruchinje!

... asi mamwe maitiro, sezvazvakazoitika munyaya yekubhadhara mafoni, haana nguva yekubata.

Kubva muna Kubvumbi 2003, kwave paine iTunes mimhanzi chitoro kwaunogona zvakare kubhadhara nekadhi. Asi munyori aireva kubhadhara kweNFC. Pakungotarisa, tinogona kuwana mazana emhando dzemafoni ane Android neWindows Foni, asi kusvika pari zvino hazviratidzike kuti nzira iyi yekubhadhara ingave yakapararira zvekuti Apple ipotsa chitima. Nyamavhuvhu apfuura pane iyi nyaya akadaro Phil Schiller: "Hazvina kujeka kana NFC inogadzirisa chero dambudziko razvino, Passbook inogona kuita zvinhu izvo vanhu vanoda nhasi." Ngatimirirei kusvika Gunyana 10.

Iyo kambani kubva kuCupertino haitumire NFC nemafoni ayo nekusarudzika, asi kunewo mhinduro dzechitatu. E.g. Komerční banka inopa vatengi vayo mhinduro dzekubhadhara uchishandisa Near Field Communication tekinoroji (NFC) yakananga maPhones.

Izvi zvinoratidzwa zvakare neongororo yekuzivikanwa kwemhando pakati pevechidiki, iyo yakabudiswa neGerman agency Bauer pakutanga kwaChikunguru. Mariri, nzvimbo yekutanga yeApple yakatorwa neSamsung kekutanga.

Kukoshera kweongororo uye kuratidzwa kwezviwanikwa zvingave chinyorwa chakasiyana. Yakabatanidzwa muchidzidzo vangangoita 1200 vadzidzi uye vadzidzi vane makore gumi nemaviri kusvika ku12. Ndivo vatengi vanosarudza uye kutenga iPhone kana Samsung?

Mhinduro yeApple kumakwikwi emakwikwi ndeyekudzikisa mitengo. MunaGunyana, mukuwedzera kune itsva iPhone 5S, ichavhurawo yakachipa vhezheni yemafoni ayo - yepurasitiki ine ruvara rwe iPhone Mini. Apple haisati yasimbisa kuvhurwa kweiyo diki iPhone.

Kana Apple iine foni yakachipa yakagadzirira, ichave yakanangwa kune rakasiyana chinangwa boka uye pamwe haizodzikisire iyo iPhone 5S. Mamiriro acho anofanira kunge akafanana nekutanga kweiyo iPad mini.

Nekudaro, yakagadzirwa panguva yehupenyu hwemukuru wenguva refu uye muvambi weApple, Steve Jobs.

Munyori sezviri pachena ane ruzivo rwakanyanya kubva kuApple?

Kufungidzira kweiyo iPhone Mini mutengo unosiyana kubva pazviuru zviviri kusvika kuzviuru zvisere korona...
Inofungidzirwa mitengo yekugadzirwa kweiyo iPhone 5 inotangira pamadhora zana nemakumi matanhatu nemasere kusvika pamadhora mazana maviri nenomwe. Apple yaizofanira "kubiridzira" chii kuti ikwane muhuwandu hweCZK 168? Mukuona kwangu, mutengo we iPhone yakachipa unogona kubva pa207 korona zvichikwira.

... iyo yazvino iPhone 5 modhi, mutengo wayo unowanzo kutenderedza 20 korona.

Mutengo paApple.com/cz unotanga paCZK 16 yegumi nematanhatu vhezheni, iyo inodhura kwazvo 627GB inodhura CZK 16. Asi foni inogonawo kutengwa zvakachipa.

Uye maonero e "nyanzvi" anotevera.

"... kutangwa kwemhando yakachipa inhanho ine musoro pasarudzo pane inotevera brand zano," akadaro aimbova maneja weSonyEricsson Dagmar Zweschperová pakufamba kweApple.

Mukuru wezvokutengeserana weCreative Dock agency Ondřej Tomeš anozivawo pane dambudziko:

"Pasina Mabasa, kambani iri kurasikirwa zvishoma nezvishoma semutungamiri mutsva ichibhadhara zvikara kubva kuAmazon, Google kana Samsung ...

Kune avhareji muverengi asingazivi zvigadzirwa kana kambani Apple, zvakaoma kusiyanisa musanganiswa wezviratidziro, fungidziro dzisina hwaro uye ine chinangwa hafu-chokwadi.

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