Vaviri veItaly vanogona kutengesa zvipfeko pasi peiyo Steve Jobs brand

Mhosva isinganzwisisike zvechokwadi inosanganisira pfuma yehungwaru, zviratidzo uye zita rekuti Steve Jobs rakabuda mukupera kwegore rapfuura. Inobata mabhizimisi maviri eItaly avo vakasarudza muna 2012 kutanga kambani inobatanidzwa mukugadzira zvipfeko. Vese vari vaviri vaive mafani makuru eApple, uye mushure mekuona kuti Apple yakanga isina chiratidzo muzita remuvambi wayo, vakafunga kutora mukana nazvo. Ikambani yeItaly Steve Jobs yakazvarwa uye yakanga ichigadzirira kutanga mitsetse yakawanda yezvipfeko ine zita remumwe wevatangi veApple, uyewo mumwe wevanhu vakanyanya kukosha munyika yetekinoroji.

Zvine musoro, Apple haana kuzvifarira, saka timu yavo yemagweta yakatanga kuzvidzivirira padanho iri. Iyo kambani yeItaly Steve Jobs, kana vagadziri vayo vaviri, vakapokana paEuropean Intellectual Property Office. Ikoko vakadaidzira kuti "Steve Jobs" trademark ibviswe kubva kumaItaliya maviri zvichienderana nezvikonzero zvakati wandei zvakaunzwa. Hondo yematare yemakore maviri yakatanga, iyo yakapera muna 2014, asi takadzidza ruzivo rwekutanga pamusoro payo mazuva mashoma apfuura.

Apple yakapokana nekushandiswa zvisizvo kwezita raSteve Jobs, pamwe nerumwa rwechiratidzo chekambani yeItaly, iyo inonzi yakafemerwa zvinofungirwa neapuro rakarumwa neApple. Hofisi yeEuropean yeDziviriro yeIntellectual Property yakatsvaira kupokana neApple kubva patafura, uye nyaya yese yakagadziriswa muna 2014 nekuchengetedza chiratidzo chevaItaly. Vanamuzvinabhizinesi vakamirira kusvika pakupera kwaZvita wapfuura kuti vaburitse nyaya iyi yese, nekuti vaive nechiratidzo chakanyoreswa pasi rese. Ndopavakazofunga kubuda nenyaya yese.

Kugadzwa kwekupedzisira kwepasi rose kweiyo brand kwakaitika mazuva mashoma apfuura. Sekureva kwevanamuzvinabhizinesi, mumushandirapamwe wayo wepamutemo, Apple yakatarisa zvakanyanya pakufungidzirwa kwekushandisa zvisizvo kweiyo logo dhizaini, izvo, zvinoshamisa, ndiyo yaive chikonzero chekutadza kwavo. Chiremera cheEurope hachina kuwana kufanana pakati peapuro rakarumwa netsamba yakarumwa, nekuti vara rakarumwa "J" harina pfungwa. Iwe haugone kuruma mutsamba uye saka haisi nyaya yekukopa zano, kana Apple logos. Nekutonga uku, vatengesi veItaly vanogona kuenda kubasa nemufaro. Parizvino vanotengesa zvipfeko, mabhegi nezvimwe zvinhu zvine zita rekuti Steve Jobs, asi vanoronga kupinda muchikamu chemagetsi zvakare. Vanoti vane mamwe mazano ane hunyanzvi hwavagara vachigadzirisa kwemakore mashoma apfuura.

Kunobva: 9to5mac