Vhara shambadzo

Mharidzo yeMuvhuro yebasa idzva rekutepfenyura mimhanzi kubva kuApple yakatariswa nemoyo murefu kwete chete nevateveri verudzi rweCalifornian, asiwo nevakwikwidzi vakuru veiyo ichangobva kugadzirwa. Apple Music. Ichatanga muna Chikumi 30, asi zvirinani izvozvi, sevhisi yekukwikwidza kumberi kweSpotify haina kunyanyotya.

Apple Music ndiyo mhinduro yeApple kuSpotify, Tidal, Rdio, YouTube, asiwo Tumblr, SoundCloud kana Facebook. Iyo nyowani mimhanzi sevhisi ichapa kutenderera ingangoita iyo iTunes catalog, 1/XNUMX Beats XNUMX nhepfenyuro ine zvinyorwa zvichagadzirwa nevanhu, uye pakupedzisira chikamu chesocial kubatanidza muimbi nefani.

PaWWDC, Apple yakabhadhara zvakanyanya kune yayo nyowani mimhanzi sevhisi. Eddy Cue, Jimmy Iovine uye zvakare rapper Drake vakaonekwa pachikuva. Vaviri vekutanga vanogadzwa vari kutungamira Apple Music vakabva vagovana mamwe mashoko mubvunzurudzo dzinoverengeka dzisina kukwana mune yakakosha.

Kutenderera kwave kutanga

"Tiri kuyedza kugadzira chimwe chinhu chakakura kupfuura kutenderera pano, chikuru kupfuura redhiyo," akadaro aifarira The Wall Street Journal zvisina mwero Eddy Cue, uyo anoti kutepfenyura kwemimhanzi kuchiri kutanga nekuti "kune mabhiriyoni evanhu pasi rose uye 15 miriyoni chete [kuridza mimhanzi] vanyoreri". Panguva imwecheteyo, Apple haina kuuya nechero shanduko. Zvizhinji zvezvaakaratidza neMuvhuro zvatova pano mune imwe nzira.

Iyo chaiyo yekuti Apple haina kuuya nechero chinhu chaizoita kuti munhu wese achinje kwairi nekukasika inoita kunge yasiya mamaneja emakambani anokwikwidza akadzikama. “Handifungi kuti ndakambova nechivimbo zvikuru. Tese tanga takamirira tisina moyo murefu, asi ikozvino tanzwa zvakanaka, "akadaro mumwe mukuru asina kudomwa zita kubva kukambani yekutepfenyura mimhanzi.

Mushure mekutaura kweMuvhuro, Apple yakabvunzurudza sevha vava kuda vanhu vashoma muindasitiri yemimhanzi, uye vese vakabvumirana pachinhu chimwe: havatendi kuti Apple Music inogona kukanganisa nyika yemimhanzi nenzira imwechete iyo iTunes yakaita makore anopfuura gumi apfuura.

Nzvimbo yemunhu wese

Chikamu chakakosha cheApple Music ichave yakambotaurwa Beats 1 chiteshi, iyo inofanirwa kumira pamusoro pezvese nekuti nhepfenyuro yemukati haizounganidzwa nemakomputa, asi nevatatu vevane DJs vane ruzivo. Ivo vanofanirwa kupa zvemukati kune vateereri zvavasingakwanise kuwana kumwe kumwe.

“Ndakaona kuti indasitiri yokurekodha yakanga iri kuramba ichiwedzera. Wese munhu arikungoyedza kufunga kuti rudzii rwerwiyo rwekuita kuti rwuiswe paredhiyo, inova redhiyo yemuchina uye vashambadzi vanokuudza zvekuridza." akatsanangura aifarira The Guardian Jimmy Iovine, uyo Apple akawana mukutora Beats. “Sekuona kwangu, vaimbi vane mukurumbira vakawanda vanorova madziro zvekuti havakwanise kupfuudza, izvo zvinotodzima vazhinji vavo. Tinovimba iyi ecosystem itsva ichabatsira kuchinja izvozvo. "

KuBeats 1, Apple yakabata mukurumbira weBBC DJ Zane Lowe, anozivikanwa nekutsvaga tarenda idzva, uye anotenda kuti chiteshi chekutepfenyura chega chinogona kukwezva vatengi. Nekudaro, iwo makwikwi haafunge kuti Apple Music inofanira kuvatyisidzira neimwe nzira. “Kutaura chokwadi handifungi kuti vari kuedza kunyengerera chero munhu kuti achinje kwavari. Ndinofunga vari kuyedza kuwana vanhu vasina kumboshandisa kutepfenyura, "akadaro mukuru wemimhanzi asina kudomwa zita, uyo anoti pane nzvimbo yemunhu wese pamusika.

Kunyangwe Apple isati yaburitsa sevhisi yayo, pakanga paine runyerekupe rwekuti yaida kutaurirana nemitengo yakachipa yekunyorera pane makwikwi. Yave kunonoka kupinda mumhirizhonga uye inogona kukwezva vatengi nemutengo wakaderera. Asi Eddy Cue akati haana kufunga zvakanyanya nezve $10 inotengwa neApple Music pamwedzi. Chakanyanya kukosha, akadaro, yaive mutengo wekunyoreswa kwemhuri - inosvika nhengo dzemhuri nhanhatu dzinogona kushandisa Apple Music nemadhora gumi nemashanu pamwedzi, iri pasi peSpotify. Kunyangwe kukurumidza kuita kunotarisirwa kubva kune veSweden.

"Ini ndinofunga mutengo wekunyoreswa pamwedzi senge albhamu imwe chete wakanaka. Unogona kupa $8 kana $9, asi hapana ane hanya nazvo.” akadaro Cue for Billboard. Chakanyanya kukosha kwaari rakanga riri hurongwa hwemhuri. "Une mukadzi, mukomana, vana ... hazvingashande kuti mumwe nemumwe wavo abhadhare kunyoresa kwake, saka takapedza nguva yakawanda tichitaurirana nemakambani ekurekodha tichivapwisa kuti ichi chaive chokwadi. mukana wekuita kuti mhuri yese ibatanidzwe," akatsanangura Cue.

Apple ichaendesa chikamu chose mberi

Panguva imwecheteyo, maererano nemukuru weApple's internet masevhisi, hapana njodzi yekuti kutenderera kunofanira kuparadza Apple iripo, kunyangwe ichangomira, bhizinesi - iyo iTunes Store. "Kune vanhu vazhinji vanofara nekudhawunirodha, uye ndinofunga vacharamba vachidaro," Cue akadaro paakabvunzwa kuti chii chichaitika pakurodha mimhanzi kana vasingatombodi kurodha nemaitiro ekutepfenyura. .

“Hatifanirwe kunge tichida kuuraya iTunes Store kana kuuraya vanhu vanotenga mimhanzi. Kana uchifara nekutenga maarubhamu akati wandei pagore, woenderera mberi… Asi kana tikakwanisa kukubatsira kutsvaga maartist matsva kana dambarefu idzva kuburikidza neConnect kana nekuteerera redhiyo yeBeats 1, zvakanaka,” akatsanangura huzivi hweApple's Cue.

Mamiriro ari munyika ekutepfenyura mimhanzi akanaka kwazvo mushure mekuunzwa kweApple Music. Apple zvirokwazvo haisati yagadzira sevhisi inofanirwa kutyaira vamwe vakwikwidzi kuti vatsakatike. Semuyenzaniso, Spotify yakamhanya kuzivisa nguva pfupi yadarika mushure mekutaura kwakakosha kweMuvhuro kuti yakanga yatosvika mamirioni makumi manomwe neshanu evashandisi, kusanganisira 75 miriyoni vanobhadhara vashandisi, kuratidza kuti yakawanda sei inotungamira paApple Music.

Pakupedzisira, zvakadaro, Rdio chete ndiye akapindura zvakananga kumutambi mutsva muindastiri. Ndokunge, kana iwe usingaverenge iyo ichakurumidza kubviswa tweet kubva kuSpotify CEO Daniel Ek, uyo akangonyora "Oh ok". Rdio haana kudzima chinyorwa chake kubva paTwitter. Inoti “Tinokugamuchirai, Apple. Serious. #applemusic”, inoperekedzwa nemeseji pfupi uye iri chirevo chiri pachena cha1981.

Ipapo Apple chaizvo nenzira iyi "akagamuchirwa" muindasitiri yayo IBM payakaunza komputa yayo yega. Zvinoita sekuti Rdio, asiwo Spotify nevamwe vakwikwidzi vanotenda kune mumwe nemumwe kusvika zvino. Kuti sei vava kuda akadaro mumwe mukuru asina kudomwa zita kubva kukambani yekurekodha, "kana Apple iri mumutambo, munhu wese anoburitsa zvaanogona, uye ndinofunga kuti ndizvo chaizvo zvatichaona". Saka isu tinogona chete kutarisira kuti ramangwana rekutenderera kwemimhanzi richave rakaita sei.

Kunobva: vava kuda, The Guardian, WSJ, Billboard, Apple Insider
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