Vhara shambadzo

Matanho arikuenderera mberi emutemo umo Apple iri kutarisana nekirasi yekuita mhosva yekukuvadza vashandisi nevakwikwidzi neiyo iPod uye DRM kuchengetedzwa mu iTunes inogona kutora shanduko isingatarisirwe. Magweta eApple ave kubvunza kana paine vamhan'ari panyaya iyi zvachose. Kudai kuramba kwavo kwakatsigirwa, nyaya yacho yose yaigona kupera.

Kunyangwe vakuru veApple, iTunes mukuru Eddy Cue uye mukuru wezvekushambadzira Phil Schiller, vakapupura kwemaawa akati wandei pamberi pedare nemusi weChina, tsamba yepakati pehusiku iyo magweta eApple akatumira kuMutongi Rogers inogona kuve yakakosha zvakanyanya pakupedzisira. Sekureva kwavo, iPod yaMarianna Rosen wekuNew Jersey, mumwe wevaviri vanonzi vamhan'ari, haipindi mukati menguva yakavharwa nenyaya yese.

Apple inopomerwa kushandisa DRM kudzivirira sisitimu inonzi Fairplay mu iTunes kuvharira mimhanzi yakatengwa kubva muzvitoro zvinokwikwidza, iyo yaizotadza kuridzwa paiPod. Vamhan'ari vari kutsvaga kubhadhariswa varidzi vemaiPods akatengwa pakati paGunyana 2006 naKurume 2009, uye chinogona kunge chiri chigumbuso chikuru.

[ita chiito=”quote”]Ndiri kunetseka kuti ndingangove ndisina anondipomera.[/do]

Mutsamba yambotaurwa, Apple inoti yakaongorora nhamba yeiPod touch yakatengwa naMai Rosen ndokuona kuti yakatengwa muna Chikunguru 2009, mwedzi yakati wandei kunze kwenguva yaitaurwa munyaya yacho. Magweta eApple akatiwo haakwanise kuona kutengwa kwemamwe ma iPods Rosen anoti akatenga; semuenzaniso, iyo iPod nano inofanira kunge yakatengwa mukudonha kwe2007. Naizvozvo, ivo vanoda kuti rimwe bato ripe nekukurumidza humbowo hwekutenga uku.

Panewo dambudziko nemumhan'ari wechipiri, Melanie Tucker anobva kuNorth Carolina, ane kutenga magweta eApple anodawo humbowo, sezvo vakaona kuti iPod touch yake yakatengwa muna Nyamavhuvhu 2010, zvakare kunze kwenguva yakatarwa. Amai Tucker vakatsinhira kuti vakatenga iPod muna Kubvumbi 2005, asi kuti vaiva nedzakawanda.

Mutongi Yvonne Rogers akaratidzawo kushushikana pamusoro penyaya ichangobva kutaurwa, iyo isati yasimbiswa, sezvo mumhan’ari asati apindura. “Ndiri kushushikana kuti handifanirwe kuve nemuchuchisi. Iro idambudziko, "akabvuma, achiti achaferefeta nyaya iyi akazvimirira asi anoda kuti mativi ese agadzirise nyaya yacho nekukurumidza. Kana pasina anopomera mhosva, nyaya yese yaigona kukanzurwa.

Eddy Cue: Zvakanga zvisingaite kuvhura system kune vamwe

Zvinoenderana nezvavataura kusvika pari zvino, vamhan'ari havafanire kunge vaine iPod imwe chete, saka zvinogoneka kuti kunyunyuta kweApple kunozokundikana. Uchapupu hwaEddy Cue naPhil Schiller hunogona kuita basa rakakosha kana nyaya ikaenderera.

Iyo yekare, iyo iri shure kwekuvakwa kwezvitoro zvese zveApple zvemimhanzi, mabhuku uye maapplication, akaedza kutsanangura kuti sei kambani yeCalifornian yakagadzira chengetedzo yayo (DRM) inonzi Fairplay, uye zvakare nei isingabvumire vamwe kuishandisa. Sekureva kwevamhan'ari, izvi zvakakonzera kuti vashandisi vavharwe muApple's ecosystem uye vatengesi vanokwikwidza vakatadza kupinza mimhanzi yavo paiPods.

[ita chiito=”citation”]Taida kupa rezinesi DRM kubva pakutanga, asi zvanga zvisingaite.[/do]

Nekudaro, mukuru we iTunes uye mamwe masevhisi epamhepo eApple, Eddy Cue, akataura kuti ichi chikumbiro kubva kumakambani ekurekodha kuchengetedza mimhanzi, uye kuti Apple yakanga ichiita shanduko dzinotevera kuwedzera kuchengetedzeka kwehurongwa hwayo. PaApple, vaisanyatsoda DRM, asi vaifanira kuiendesa kukwezva makambani erekodhi kuTunes, ayo panguva iyoyo pamwe chete aidzora 80 muzana yemusika wemimhanzi.

Mushure mekufunga nezvese zvingasarudzwa, Apple yakafunga kugadzira yayo Fairplay kudzivirira system, yavaimboda kupa rezinesi kune mamwe makambani, asi Cue akati izvo hazvigoneke. "Taida kupa marezinesi eDRM kubva pakutanga nekuti taifunga kuti ndicho chinhu chakanaka kuita uye tinogona kukura nekukurumidza nekuda kwaizvozvo, asi pakupedzisira hatina kuwana nzira yekuita kuti ishande yakavimbika," akadaro Cue, uyo. anoshanda kuApple kubvira 1989.

Mutongo wedare revatongi vasere uchanyanya kuenderana nekuti inosarudza sei iTunes 7.0 uye 7.4 inogadziridza - ingave yainyanya kuvandudzwa kwechigadzirwa kana shanduko yekuvharisa makwikwi, ayo magweta eApple akatobvuma kuti yaive imwe yemhedzisiro, kunyangwe hazvo zvisiri izvo. chikuru. Sekureva kwaCue, Apple yaive ichichinja sisitimu yayo, iyo yaizodai isingagamuchire zvemukati kubva chero kupi asi iTunes, nechikonzero chimwe chete: chengetedzo uye kuwedzera kuedza kubira iPods uye iTunes.

"Dai paive nekubira, taifanira kubata nazvo mukati meimwe nguva yakatarwa, nekuti zvikasadaro vaizozvitora voenda nemimhanzi yavo yese," Cue akadaro, achitaura nezvezvibvumirano zvekuchengetedza nemakambani ekurekodha. Apple yanga isingaite mutambi mukuru panguva iyoyo, saka kuchengetedza makambani erekodhi ese akaitwa kondirakiti kwakakosha pakubudirira kwayo. Apple payakangoziva nezvekuyedza kwevapambi, vakazviona sekutyisidzira kukuru.

Kana Apple ikabvumira zvimwe zvitoro nemidziyo kuwana sisitimu yayo, zvese zvaizoparara uye kukonzera dambudziko kune vese Apple nevashandisi. “Hazvaizoshanda. Kubatanidzwa kwatakaita pakati pezvigadzirwa zvitatu (iTunes, iPod nechitoro chemimhanzi - ed.) kwaizoparara. Pakanga pasina nzira yekuzviita nekubudirira kumwe kwatakaita," akatsanangura Cue.

Phil Schiller: Microsoft yakundikana nekuvhura mukana

Chief Marketing Officer Phil Schiller akataura mumweya wakafanana kuna Eddy Cue. Akayeuka kuti Microsoft yakaedza kushandisa nzira yakatarisana nekudzivirira mimhanzi, asi kuedza kwake hakuna kushanda zvachose. Microsoft yakatanga kuedza kupa rezinesi nzira yekudzivirira kune mamwe makambani, asi payakatangisa Zune mimhanzi inoridza muna 2006, yakashandisa maitiro akafanana neApple.

Iyo iPod yakaitwa kuti ishande nesoftware imwe chete yekuibata, iTunes. Sekureva kwaSchiller, izvi zvega zvakasimbisa kubatana kwake kwakanaka nesoftware uye bhizinesi remimhanzi. "Dai paine akawanda manejimendi software ari kuyedza kuita chinhu chimwe chete, zvaizoita sekuve nemavhiri maviri ekutyaira mumotokari," akadaro Schiller.

Mumwe mumiriri wepamusoro-soro weApple anofanirwa kuoneka padare ndimushakabvu Steve Jobs, uyo, zvisinei, akakwanisa kupa deposition iyo yakatorwa mifananidzo asati afa muna 2011.

Dai Apple yaizorasikirwa nenyaya iyi, vamhan'ari vari kutsvaga madhora mazana matatu nemakumi mashanu emamiriyoni ekukuvadza, izvo zvinogona kupetwa katatu nekuda kwemitemo yeantitrust. Mhosva iyi yakarongwa kwemamwe mazuva matanhatu, vobva vasangana.

Kunobva: The New York Times, vava kuda
Photo: Andrew/Flickr
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