Amaya Toman Pakati pemafeni eApple, iwe ungangotarisa pasina kune mumwe munhu asingazive chero chinhu nezvekushanduka kweiyo logo. Wese munhu anonyatsoziva kushanduka kwayo zvishoma nezvishoma kuita chimiro chayo chazvino. Apuro rakarumwa nderimwe remukurumbira uye vashoma vanhu vaisariziva. Zvisinei, panguva yekuvapo kwekambani yeapuro, yakashandura kakawanda - munyaya yanhasi, tichatarisa kushanduka kweapuro logo zvakadzama.
Pakutanga kwaiva Newton
Apple yaisagara iine iconic yakarumwa apuro mune yayo logo. Mugadziri wekutanga weApple logo aive mubatsiri wekambani Ronald Wayne. Chiratidzo, chakagadzirwa kumakore ekuma1970, chakaratidza Isaac Newton akagara pasi pemuti wemuapuro. Pamwe munhu wese akambosangana nenyaya yekuti Newton akatanga sei kudzidza nezvegiravhiti mushure mekunge apuro radonha kubva mumuti pamusoro wake. Pamusoro pechiitiko chekatuni chambotaurwa, mucherechedzo wacho waivewo mukati mefuremu yacho mashoko kubva kumudetembi wechiRungu William Wordsworth: "Newton ... pfungwa, inogara ichidzungaira pamusoro pemvura inoshamisa yekufunga.".
Apple turnover
Asi Isaac Newton logo haina kugara kwenguva refu. Zvichida hazvizoshamise chero munhu kuti aive Steve Jobs aisada kuti zvaiita sechinyakare. Saka Mabasa akafunga kuhaya graphic artist Rob Janoff, akaisa hwaro hweiyo yakajairika yekurumwa-saizi apuro mufananidzo. Mabasa akakurumidza kusarudza kutsiva iyo yekare logo neitsva, iyo mune zvakasiyana siyana yakaramba iripo nanhasi.
Pakutanga yakagadzirwa naRob Janoff, iyo logo yaive nemavara emurarabungu, zvichireva Apple II komputa, yaive yekutanga munhoroondo kuratidza ruvara. Kutanga kweiyo logo pachayo kwakaitika nguva pfupi isati yaburitswa komputa. Janoff akataura kuti pakanga pasina hurongwa hwemagadzirirwo akaitwa mavara pase - Steve Jobs akangosimbirira kuti girinhi ive pamusoro "nekuti ndiko kune shizha."
Kusvika kweiyo logo nyowani kwaive, hongu, kwakabatana nehuwandu hwekufungidzira kwakasiyana, makuhwa uye fungidziro. Vamwe vanhu vaive nemafungiro ekuti kuchinjirwa kune apuro logo kwakangotsanangura zita rekambani zviri nani uye kurikodzera zvirinani, asi vamwe vaive nechokwadi chekuti apuro raimiririra Alan Turing, baba vekombuta yemazuva ano, akaruma muapuro rakaiswa cyanide pamberi. rufu rwake .¨
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Zvose zvine chikonzero
“Chimwe chezvakavanzika zvikuru kwandiri chiratidzo chedu, chiratidzo chechido neruzivo, chakarumwa, chakashongedzwa nemavara emurarabungu muhurongwa husina kunaka. Chiratidzo chakakodzera chakaoma kufungidzira: chishuwo, ruzivo, tariro uye kusagadzikana, "anodaro Jean-Louis Gassée, aimbova mukuru weApple uye mumwe wevagadziri veBeOS inoshanda sisitimu.
Chiratidzo chine mavara chakashandiswa nekambani kwemakore makumi maviri nemaviri. Mabasa paakadzokera kuApple muhafu yechipiri ye1990s, akakurumidza kusarudza imwe shanduko yelogo. Iyo mitsetse yemavara yakabviswa uye iyo yakarumwa apple logo yakapihwa yemazuva ano, monochrome kutaridzika. Yakachinja kakawanda mumakore, asi chimiro che logo chakaramba chakafanana. Nyika yakwanisa kubatanidza logo yeapuro yakarumwa nekambani yeApple zvakasimba zvekuti hapasisina kana chikonzero chekuti zita rekambani ribude padivi payo.
Chikamu chakarumwa chine zvachinorevawo. Steve Jobs akasarudza apuro yakarumwa kwete nekuda kwechikonzero chekuti zviri pachena pakutanga pakuona kuti iapuro chaiyo uye kwete, semuenzaniso, cherry kana cherry tomato, asiwo nekuda kwepun pamashoko okuti "kuruma" uye "byte", achinongedzera kuchokwadi chekuti Apple ikambani yehunyanzvi. Kunyangwe kuchinja kwemavara eapuro kwanga kusiri pasina chikonzero - iyo "yebhuruu nguva" yechiratidzo inotaurwa kune yekutanga iMac muBondi Blue ruvara mumvuri. Parizvino, iyo Apple logo inogona kuva sirivheri, chena, kana dema.
Uye zvakadini neshanduro yechiratidzo pasina apuro yakarumwa? Kana ndave kutonyora nezvechimwe chinhu, ndinoda kudzidza ruzivo rwese uye kwete chikamu chete.