Vhara shambadzo

Hapana mubvunzo kuti mimhanzi yekufambisa sevhisi Spotify chinhu chepasirese uye yakaparadzira nzira yambotaurwa yekuteerera mimhanzi kunyangwe pakati pevashandisi vasina ruzivo. Ikozvino, ruzhinji rwevateereri vemazuva ano vanofunga nezvekambani iyi yeScandinavia kana ichiridza mimhanzi nemaarubhamu online. Kunyangwe ichiri kuchengetedza chinzvimbo chakasarudzika munzvimbo ino, yakakanganwa chinhu chimwe chakakosha chiri kuve chakakosha mazuva ano uye akawanda anokwikwidza masevhisi, anosanganisira Apple Music uye Tidal, shandisa iyo - album yega.

Yakanga isiri nguva refu yapfuura apo vaimbi vakaedza kuendesa mimhanzi yavo kunzvimbo dzakasiyana, kuti zvine musoro kuti vawane kutengesa kwepamusoro uye nekudaro mari yakakwira. Zvaiva nemusoro. Asi nguva dziri kuchinja uye ikozvino izwi rekuti "kusaga" riri kushandiswa zvakanyanya pakati pevaimbi vemimhanzi.

Pane zvikonzero zvakati kuti zvekutungamira kwakadaro kwevaimbi vakakosha vemimhanzi. Sezvo kutengeswa kwerekodhi kuri kudzikira zvachose uye kutenderera kuri kuwedzera, pane kurudziro yekuita zvakanyanya. Mumwedzi mitanhatu yapfuura, maartist akadai saFuture, Rihanna, Kanye West, Beyoncé, Coldplay naDrake vakapfuura nemuhurongwa hwekuburitsa albhamu chete yemimhanzi yekutepfenyura masevhisi. Uye vainyatsoziva kuti nei vaizviita.

Drake anogona kuva muenzaniso wakanaka mashandisiro aungagona aya. Canadian rapper munguva pfupi yapfuura akaburitsa dambarefu rake "Maonero" chete paApple Music uye zvakamufambira zvichida nepaaigona napo. Uye kwete iye chete, asiwo Apple.

Kodzero dzakasarudzika dzakashandiswa nemapoka maviri. Kune rimwe divi, Drake akagamuchira mubhadharo wakakura kubva pakupa kodzero idzi kuApple, uye kune rimwe divi, nekuda kwekusarudzika, Apple Music yakawana kutariswa kwayaigona kukwezva vatengi vatsva. Mukuwedzera, zita rake rakava nechokwadi chokuti nziyo itsva dzaDrake hadzina kusvika kuYouTube, izvo zvingadai zvakaparadza maonero ose ekusarudzika.

Izvi zvinotevera kuti kana munhu angoda kuterera dambarefu idzva raDrake, vaive vasina imwe sarudzo kunze kwekutendeukira kumimhanzi yeHofori yeCalifornia. Uye kubhadhara. Pamusoro pezvo, kutenderera kwakasarudzika pasevhisi imwe chete kunopa imwe bhenefiti - maarubhamu akadaro ane mukana wekuramba ari pamusoro mumachati emimhanzi kunyangwe mushure mekunge kondirakiti yapera, izvo zvine mhedzisiro yekuwedzera mari yemuimbi.

Mamiriro ezvinhu akadaro, izvo zvisiri zvechokwadi kune Drake chete, asi vakamusarudzawo, semuenzaniso Taylor Swift kana Coldplay, asi haingambo shandiswe kune iyo sevhisi yakaita kuti kutepfenyura kuve nemukurumbira - Spotify. Kambani yeSweden yakataura kakawanda kuti inoramba kupa maartist ega kodzero dzekuburitsa maalbum, saka vaimbi vane mukurumbira vakatanga kutendeukira kumwewo, kuApple Music kana Tidal.

Mushure mezvose, Spotify yaiwanzosiiwa nevatambi kunyangwe isati yaita nhaurirano dzerudzi rwakafanana, nechikonzero chekuti sevhisi yeSweden inopa yemahara vhezheni. Pairi, mushandisi haafanire kubhadhara kana peni kuti ateerere chero mimhanzi, anongovhiringidzwa neapo neapo nezviziviso. Nekudaro, mhedzisiro mubairo wakaderera zvakanyanya kune maartist. Semuyenzaniso, Taylor Swift (uye kwete iye chete) akaratidzira zvakanyanya kupokana nekutepfenyura kwemahara, uye nekudaro akaburitsa dambarefu rake rekupedzisira chete rakabhadharwa Apple Music.

Nekudaro, Spotify yakamira nechisarudzo chayo kwenguva yakareba. Asi sezvo maitiro ekusarudzika achiwedzera kufarirwa, zvinoita sekunge Spotify inogona kupedzisira yafunga nezve chinzvimbo chayo. Leccos inogona kuratidza yazvino kutora kwekambani muchimiro chaTroy Carter, maneja wemimhanzi akave nemukurumbira, semuenzaniso, nekubudirira kwake kubatana naLady Gaga. Carter parizvino achange achitaurirana zvibvumirano zveSpotify uye kutsvaga zvitsva zvemukati.

Saka isu hatizoshamiswe zvakanyanya kana, mune ramangwana, mutsva wemimhanzi ukabudawo paSpotify, isingagone kuridzwa kumwe kunhu, kwete paApple Music kana paTidal. Kunyangwe Spotify achiramba ari mutongi asina kupokana wenzvimbo yekufambisa, ingave nhanho ine musoro kuti isvetuke pa "exclusivity wave". Kunyangwe iyo kambani yeSweden yakazivisa svondo rino kuti yakapfuura chiitiko chevashandisi vane mamirioni zana, avo mamirioni makumi matatu vari kubhadhara, asi semuenzaniso. kukurumidza kukura kweApple Music zvirokwazvo inyevero.

Hondo pakati pemasevhisi ekutepfenyura mimhanzi yaizonyanya kunakidza, tichifunga kuti Spotify inosvika kune yakasarudzika zvibvumirano. Kune rimwe divi, kubva pakuona kwekuti Spotify yakanangana nevatambi vakafanana neApple Music kana Tidal, uye kune rimwe divi, nekuda kwekuti Apple Music ichaburitsa yakagadziridzwa vhezheni mukudonha, iyo inofanirwa. kutanga kutsika pazvitsitsinho zveSpotify yakakurumbira zvakatonyanya kukosha.

Kunobva: vava kuda, Recode
.