Michal Ždanský Apple nguva pfupi yadarika yakazivisa mhedzisiro yayo yekota yechikamu chechipiri chemari yegore rino, uye zvakare pane chikonzero chekupemberera: imwe rekodhi yenguva yakatyorwa, zvese mumari uye purofiti, uye mukutengesa. Apple yakakwanisa kurova fungidziro yayo pamwe nekufungidzira kwevanoongorora. Chikamu chechipiri chemari chakaunza hupfumi hwe45,6 bhiriyoni, iyo 10,2 bhiriyoni ipurofiti pamberi pemutero. Vane masheya vachafarawo nekuwedzera kwemari, iyo yakakwira kubva pa37,5 percent kuenda pa39,3 percent. Yaiva muganho wepamusoro wakabatsira gore negore kuwedzera kwepurofiti ne7 muzana.
Simba raitarisirwa kutyaira raive zvakare maPhones, ayo Apple akatengesa rekodhi nhamba yekota yechipiri. 43,7 miriyoni iPhones, ndiyo bhawa nyowani, 17% kana 6,3 miriyoni mayunitsi kupfuura gore rapfuura. Mafoni akaverengera chikamu che57 muzana yemari yeApple. Mushandi weChinese uye panguva imwe chete iyo mukurusa wepasirese, China Mobile, iyo yakatanga kutengesa mafoni eApple mukota yekupedzisira, pamwe yakatarisira kutengesa kwepamusoro kwePhones. Saizvozvo, mutakuri mukuru weJapan DoCoMo iPhone akatanga kupa iyo iPhone muchikamu chekupedzisira chemari. Mushure mezvose, munzvimbo mbiri dzenzvimbo, Apple yakanyora kuwedzera kwe1,8 bhiriyoni mukuchinja.
Kune rimwe divi, iPads dzaona kudzikira kwakanyanya, nepo chikamu ichi chiri kukura kusvika zvino. Huwandu hwe16,35 miriyoni iPads dzakatengeswa, iyo iri 16 muzana pasi pegore rapfuura. Vaongorori vakafungidzirawo kutengesa kwakaderera kwehwendefa, vachiona kuti musika wepiritsi unogona kunge wakarova sirin'i uye iwo maturusi acho pachawo achafanirwa kukura zvakanyanya kuenderera mberi nekudya vanhu maPC. Kunyangwe iyo yakanyanya kuvandudzwa iPad Air kana iPad mini ine Retina kuratidza, iyo mune ese ari maviri kesi inomiririra iyo tekinoroji yepamusoro pakati pemahwendefa, haina kubatsira kutengesa kwepamusoro. iPads inomiririra chete pamusoro pe16,5 muzana yehuwandu hwekuchinja.
Kusiyana neizvi, maMac akafamba zvirinani. Apple yakatengesa zvikamu zvishanu kubva muzana kupfuura gore rapfuura, huwandu hwemamiriyoni e4,1. Neavhareji kutengesa kwePC kunoramba kuchiderera ne6-7 muzana gore-pamusoro-gore, kuwedzera kwekutengesa mugumisiro unoremekedzwa zvikuru, kunyanya sezvo Mac kutengesa kwaivawo pasi mukati mezvikamu zvishomanana muzvikamu zvakapfuura gore rapera. Yakanga isiri kusvika maviri ekupedzisira emari makota apo Apple yakaona kukura zvakare. Chikamu chino, Macy akawana 12 muzana yemari.
Kutengeswa kweiPod kwagara kuchidzikira, uye kota iyi haina mutsauko. Kudonha kwegore-pagore kwekutengesa kweimwe 51 muzana kune "chete" 2,76 miriyoni mauniti inoratidza kuti musika wevatambi vemimhanzi uri kunyangarika zvishoma nezvishoma, uchitsiviwa nevatambi vakabatanidzwa munharembozha. iPods inomiririra chikamu chimwe chete muzana chekutengesa kota ino, uye hazvina mubvunzo kana Apple ichave nechikonzero chekuvandudza mutsara wevatambi gore rino. Yakapedzisira kuburitsa iPods nyowani makore maviri apfuura. Yakawanda mari yakaunzwa ne iTunes nemasevhisi, anopfuura bhiriyoni 4,57, pamwe nekutengeswa kwezvinhu, izvo zvakawana mubairo wepasi pe 1,42 bhiriyoni.
"Isu tinodada nemhedzisiro yedu yekota, kunyanya kutengesa kwakasimba kwe iPhone uye rekodhi sevhisi mari. Tiri kutarisira zvikuru kuunza zvimwe zvigadzirwa zvitsva zvinongounzwa neApple pamusika, "akadaro Apple CEO Tim Cook.
Kuchinja kunonakidza kuchaitika muzvikamu zvekambani. Apple inoda kupatsanura masheya aripo pachiyero che7-kusvika-1, zvichireva kuti vagovani vachawana migove minomwe kune yega yega yavanayo, neiyo migove minomwe yakakosha yakafanana neyeyo pamusika wemasheya pedyo. Kufamba uku kuchaitika muvhiki yekutanga yaChikumi, panguva iyo mutengo wechikamu chimwe chete uchadzikira kusvika pamadhora makumi matanhatu kusvika makumi manomwe emadhora. Apple Board of Directors yakabvumidzawo kuwedzera kweiyo share buyback program, kubva pa60 bhiriyoni kusvika ku70 bhiriyoni. Parizvino, Apple yakadzosa madhora mabhiriyoni makumi matanhatu nematanhatu kune vanogovana kubva pakatanga chirongwa muna Nyamavhuvhu 60.
Iwe une chikanganiso ipapo: 45,6 bhiriyoni inofanira kunge yakarurama
Zvisingatarisirwi zvakanaka, kunyanya iMac. Akashamisika neIpad.