Apple's genius PR: Vagadziri vanobudirira pasi pemapapiro eApp Store, chidzidzo chitsva chakaratidza.

Apple mune yayo Nhau yakaburitsa kuburitswa kwenhau kutsva umo inotaura nezvehupfumi hweApp Store. Mariri, mune ruzivo rwakakosha, maererano nevanogadziridza invoice 2020 bhiriyoni emadhora ye643, inomiririra kuwedzera kwe24%. Chirevo chinoreva chidzidzo chakaitwa nekambani Kuongorora Boka, nekuda kwatinodzidza ruzivo rwunofadza. Zvakazoratidzwa zvakare kuti nhamba yevanonzi vadiki vanogadzira yakakura ne2015% kubva 40, uye pasi rose ivo zvino vanoverengera makumi mapfumbamwe muzana evagadziri vese papuratifomu.

Ona data kubva muchidzidzo:

Photogallery

kukura kweApple developer

Kukura kweApp Store

Apple kuvandudza kukura 2

Kubudirira kwemugadziri paApp Store

Apple App Store kudzidza 1

Apple App Store kudzidza 3

Kukura kwevadiki vanogadzira

Apple App Store kudzidza 2

Vaivepi ivo vagadziri vakuru (2020) muna 2015

Chikamu chevadiki vataurwa vanogadzira chinotsanangurwa zviri nyore. Ava ndivo vane miriyoni isingasviki miriyoni yekudhawunirodha pamaapps avo, uye mari yavo iri pasi pemirioni imwe yemadhora (zvakare pamaapps avo ese). Maererano nechidzidzo ichi, vagadziri ava vanofanira kuita zvikuru. Mumakore mashanu apfuura, vanopfuura chikamu chimwe muzvina vavo vanogona kunakidzwa nekuwedzera kwe5% mumari yavo gore rega rega. Kunyangwe 25% yevadiki vanogadzira vanoshanda pasi rose, i.e. munyika dzinoverengeka dzepasi.

Nei fundo yakadaro yabuda zvino?

Kunyangwe iyo kambani yeapuro ichipa chidzidzo ichi sechakazvimirira, mhedzisiro yacho inotamba mumawoko ayo. Kana iwe ukaverenga magazini yedu nguva dzose, zvirokwazvo hauna kupotsa nyaya yedare pakati peApple nehofori yemitambo Epic Games. Dare parizvino rapedza mavhiki matatu richibata nemabatiro anoita Apple vanogadzira. Mukuwedzera, mazwi akatodonha kakawanda kubva kutende reEpic kuti kambani yeCupertino iri kuvhiringidza hutsva uye vagadziri, mumashoko akakurumbira, "kukanda matanda pasi petsoka dzavo" uye kuisa zvipingamupinyi zvakawanda.

Pane kudaro, chidzidzo chakaburitswa chinokanda mwenje wakasiyana zvachose paApple. Muchidimbu, maererano neongororo idzi, zvinogona kutaurwa kuti vanogadzira pasi pemapapiro ehofori vari kungoita zvakanaka. Executive director Tim Cook pachake akapa mutero kune vambotaurwa vagadziri mukuburitswa kwenhau. Sekureva kwake, ivo vari kuseri kwehunyanzvi hukuru mumusika wekushandisa, uye kunyanya ikozvino, panguva yedenda repasi rose, varatidza kuti ndezvipi zvinoshamisa zvinhu zvavanogona kuita. Nekudaro, zvinofanirwa kucherechedzwa kuti Apple haina "kuraira" chidzidzo ichi nechinangwa nekuda kwekupokana kuri kuramba kuchiitika. Gore rino, akariburitsa kwegore rechipiri rakatevedzana.

Kukurukurirana kwechinyorwa

[majkronyk]

Ndinovimba Epic inorodza chaizvo. Dai vakabvuma kuti vari kurasikirwa nemari yebenzi. Asi kutamba Robin Hood, saka ngavaende nazvo.