Apple picker Mubhuku rake idzva "Design kumberi", mugadziri weGerman uye mugadziri Hartmut Esslinger, muvambi weFrogdesign, anotsanangura zvakajeka dhizaini uye kuti kufambira mberi kwehunyanzvi kwakagadzira shanduko yekugadzira mumusika wevatengi, kunyanya kune imwe yemakambani akabudirira eAmerica akambovakwa. : kambani yeapuro.
Kuparurwa zviri pamutemo kwebhuku iri kwakaitika panguva yekuvhurwa kwechiratidziro che "Standards of German Design - From House Building to Globalization", chakaitwa muHong Kong sechikamu cheBODW 2012. (chinyorwa chemupepeti: Bhizinesi reKugadzira Vhiki 2012 - Asia yakakura dhizaini innovation kuratidzwa). Chiratidziro ichi chaive kubatana pakati peHong Kong Design Institute (HKDI), iyo International Design Museum muMunich "The neue Sammlung" uye Red Dot Design Museum muEssen, Germany.
Mumwe mumiririri weDesignboom akasangana naHartmut Esslinger nguva pfupi bhuku rake risati ratanga kuHong Kong uye akagamuchira makopi ekutanga ebhuku racho panguva iyoyo. Vakataura nezvehurongwa hweApple hwekuronga uye hushamwari hwavo naSteve Jobs. Muchinyorwa chino, tinotarisa kumashure magadzirirwo aEsslinger kubva kumavambo 80s, kutora mafoto nekunyora prototypes, pfungwa, uye tsvagiridzo yemapiritsi eApple, makomputa, uye malaptop.
Ini ndinoda dhizaini yeApple kwete kungove yakanyanya kunaka muindasitiri yemakomputa, asi kuti ive yakanyanya kunaka pasirese. Steve Jobs
Apo Apple yakanga yatove pamusika kwegore rechitanhatu, kureva, muna 1982, co-muvambi uye sachigaro Steve Jobs aiva nemakore makumi maviri nemasere. Steve - intuitive uye anonyanyisa nezve dhizaini yakakura, akaziva kuti nzanga yaive munjodzi. Kunze kwekuchembera kweApple, zvigadzirwa hazvina kunyatsoita zvakanaka zvichienzaniswa nekambani yemakomputa yeBMM. Uye vese vaive vakaipa, kunyanya Apple III uye ichaburitswa Apple Lisa. Apple's CEO - murume asingawanzo - Michael Scott, akagadzira akasiyana mabhizinesi emhando yega yega yechigadzirwa, kusanganisira zvinhu zvakaita semonitor uye ndangariro. Chikamu chega chega chaive nemusoro wekugadzira uye kugadzira zvigadzirwa sekuda kwemunhu wese. Nekuda kweizvozvo, zvigadzirwa zveApple zvinogovana zvishoma munzira yeyakajairwa dhizaini mutauro kana kusanganisa kwese. Muchidimbu, dhizaini isina kunaka chaive chiri chiratidzo uye chiripa chikonzero chenhamo yekambani yeApple. Chishuvo chaSteve chekupedza iyo nzira yakaparadzana yakabereka dhizaini yeprojekiti. Yaifanirwa kushandura maonero emhando yeApple uye mitsara yechigadzirwa chavo, kushandura mafambiro eramangwana rekambani, uye pakupedzisira kuchinja nzira iyo nyika inofunga nezve uye kushandisa mutengi zvemagetsi uye tekinoroji yekutaurirana.
Iyo purojekiti yakafemerwa nepfungwa kubva kuna Richardson Smith's "Design Agency" (yakazotorwa neFitch) basa reXerox, umo vagadziri vakashanda nemapoka akawanda mukati meXerox kugadzira imwe yepamusoro-yepamusoro dhizaini mutauro waigona kushandiswa nefemu mukambani yese. . Jerry Manock, Apple II chigadzirwa dhizaini uye mukuru wedhizaini yeMacintosh division, uye Rob Gemmell, mukuru weApple II division, vakauya nehurongwa hwavaigona kukoka vese vanogadzira pasi rose kumahofisi makuru eApple uye, mushure mekubvunzurudza munhu wese. , itai makwikwi pakati pevaviri vepamusoro. Apple yaizosarudza anokunda uye kushandisa dhizaini sepfungwa yemutauro wayo mutsva wekugadzira. Hapana aiziva panguva iyoyo kuti Apple yaive mubishi rekushandura kuita kambani ine zano rakavakirwa padhizaini uye nemari inotsigirwa nehunyanzvi zvaizoreva kubudirira kwepasirese. Mushure mekutaura kwakawanda naSteve Jobs nevamwe vakuru veApple, takaona nzira nhatu dzakasiyana dzekuenderera mberi nebudiriro.
Pfungwa 1 yaitsanangurwa neslogan yekuti "vaizoitei paSony kana vagadzira komputa". Handina kuzvifarira nekuda kwekukonana kwaigona kuitika naSony, asi Steve akasimbirira. Akaona kuti mutauro wakapfava weSony waive "wakanaka" uye unogona kuve muenzaniso wakanaka kana bhenji. Uye yaive Sony yakaisa gwara uye kumhanya mukugadzira "high-tech" zvinhu zvevatengi - zvakangwara, zvidiki uye zvinotakurika.
Pfungwa 2 inogona kunzi "Americana", nekuti yakabatanidza "high-tech" dhizaini neyemhando yepamusoro yeAmerican dhizaini. Mienzaniso inosanganisira basa raRaymond Loewy senge aerodynamic dhizaini yeStudebaker uye vamwe vatengi vemotokari uye Elektrolux midziyo yemumba, tevere zvigadzirwa zvemuhofisi yaGestetner uyezve bhodhoro reCoca-Cola.
Pfungwa 3 ndakasiirwa ini. Zvinogona kunge zvakakura zvakanyanya sezvinobvira - uye ndiro raive dambudziko guru. Pfungwa A uye B dzaive dzakavakirwa pachokwadi chakasimbiswa, saka Concept C raive tikiti rangu rekufamba nechikepe kusingazivikanwe. Asi aigonawo kukunda.
Hartmut Esslinger ndiani?
Pakati pe-1970s, akatanga kushandira Sony paTrinitron uye Wega dzakatevedzana. Mukutanga kwema1980, akatanga kushandira Apple. Munguva ino, yavo yekubatanidza dhizaini yakashandura Apple kubva pakutanga-kumusoro kuita yepasi rose brand. Akabatsira kugadzira mutauro wekugadzira "chando chechando" chakatanga neApple IIc yengano, kusanganisira iyo yengano Macintosh, uye akatonga paCupetino kubva 1984 kusvika 1990. Nguva pfupi Jobs abva, Esslinger akamisa kondirakiti yake ndokutevera Mabasa kukambani yake itsva, Inotevera. Rimwe basa guru revatengi raisanganisira dhizaini yepasi rose uye dhizaini yemhando yeLufthansa, kuzivikanwa kwekambani uye mushandisi interface software yeSAP uye branding yeMS Windows pamwe nedhizaini yemushandisi. Paivewo nekudyidzana nemakambani akaita seSiemens, NEC, Olympus, HP, Motorola neGE. Muna Zvita 1990, Esslinger ndiye ega mugadziri anorarama akaonekwa pabutiro remagazini yeBusinessweek, kekupedzisira Raymond Loewy paakaremekedzwa zvakadaro muna 1934. Esslinger ndiye zvakare purofesa akatanga paUniversity of Design muKarlsruhe, Germany, uye kubvira 2006 ane anga ari purofesa wekushandura maindasitiri dhizaini paYunivhesiti yeApplied Arts muVienna, Austria. Nhasi, Prof. Esslinger mudzidzisi anozivikanwa wekugadzira dhizaini mukubatana neBeijing DTMA uye multidisciplinary, yakanangana nekushandisa-inotungamira dzidzo yepamusoro zvikoro muJapan muShanghai.
Chimwe chezvakanakisa zvinyorwa pano! Ndatenda.