Libor Kubín Ndokumbira ugamuchire kupfupika uku semaonero angu paApple vs DOJ mhosva pamusoro pemutengo wema e-mabhuku. Kambani yeCalifornia yakakundwa iyo round.
Ini handina manyepo nezveApple uye maitiro ayo ebhizinesi. Ehe, kumhanya bhizinesi mune chero munda kunogona kuve kwakaoma kwazvo uye kumucheto. Nekune rimwe divi, magweta anogona kugonesa dare kuti chena denderedzwa dema.
Chii chinondinetsa nezveimwe yematare mazhinji ematare anosanganisira Apple?
- Kutongwa kusati kwatanga, mutongi Denise Cote akati. "Apple ine mhosva sezviri pachena."
Mutongi haafaniri kusarura here?
- Dare reUnited States rakapa mutongo wekuti: "Vamhan'ari vakaratidza kuti vanopomerwa vakarangana kuti vabvise kukwikwidzana kwemitengo kuitira kuti vakwidze mitengo ye-e-books, uye kuti Apple yakaita basa guru mukuronga nekuita vamiririri." wemukwikwidzi weAmazon akapupurirawo pakutongwa, icho chiitiko ichi chaifanirwa kukuvadza.
- Dare rakati nepo Amazon yakanamatira kumitengo yayo yakajairika, vaparidzi vanorangana vakatengesa iwo mazita akafanana nemadhora 1,99 kusvika $14,99.
Dai Apple yaizotonga e-book musika, ini ndaizonzwisisa zvimwe zvinonetsa nezve kubatanidza monopoly. Muna 2010, pakatangwa iPad, Amazon yakadzora zvingangoita 90% yemusika e-book, iyo yaiwanzo tengeswa ne $9,99. Kunyangwe mamwe mabhuku achidhura zvakanyanya muTunes Store, Apple zvinoshamisa yakakwanisa kuwana 20% yemusika e-book. Kambani yeCupertino yakapa vaparidzi nevanyori mukana wekuona kuti vangapa e-book yakawanda sei. Iyo imwechete yezvemari modhi Apple inoshanda kumimhanzi, saka nei iyi modhi isiriyo kune e-mabhuku?
- Mutevedzeri weGweta Guru Bill Baer akati nezvemutongo uyu: "... ndiko kukunda kwemamiriyoni evatengi vakasarudza kuverenga e-books."
Kana vari vatengi, vane sarudzo yekusarudza kupi uye kuti yakawanda sei yekutenga yavo yedhijitari kudhindwa. E-mabhuku kubva kuAmazon anogona zvakare kuverengerwa paiPad pasina matambudziko. Asi kana vaparidzi vakamanikidzwa kutenga mutengo uri pasi pemitengo yavo yekugadzira, kukunda kwevatengi kunogona kuve kukunda kwePyrrhic. Mune ramangwana, hapana mabhuku anogona kuburitswa mune zvemagetsi fomu.
Zvinyorwa zvinoenderana:
[zvinoenderana-zvinyorwa]
a) nyaya yekuti mutongi aburitsa mutongo usati wapihwa haina hunyanzvi, asi handingati ine chekuita nekusarerekera
b) chokwadi chekuti Apple yaive nemitengo yakakwira yechigadzirwa chakafanana chakatengeswa zvakanyanya kuburikidza nenzira imwechete yekugovera haina kunyatso kurongeka uye yaifanira kunge yakagadziriswa mumaonero angu. mhedzisiro - kuenzana kwemitengo kwakarongeka, imwe yembiru dzehupfumi inzvimbo inokwikwidza, iyo de facto yakanga isipo pano.
c) kazhinji, ndinofunga kuti mutengo wemabhuku emagetsi unofanirwa kuva muduku - mari yekugovera / logistics, kutengesa, nezvimwewo inobviswa, kana kuti yakaderera zvikuru. panguva imwecheteyo, zviri nyore kwazvo kusvika kune vateereri vakawanda zvikuru - nemutengo wakaderera, mabhuku = ruzivo = ruchawanikwa kune wese wese, iyo inofanira kuva chinangwa chekutanga chekuparadzira ruzivo urwu. Pundutso yemuparidzi nekudaro mari yemunyori inobva yagadzirwa muhuwandu
Mitengo yakakwira, mumaonero angu, inokuvadza iyi musika chaiwo.
a) Ko izwi rekuti psychological pressure rinokuudzei? Uye kutaura nezvemhedzisiro usati wapihwa mutongo?
b) Pamusoroi, asi munotenga chingwa nebhota nemutengo mumwe chete muzvitoro zvese? Saka ini handidaro. Mutengo "kugadzirisa" reeks yehurumende bureaucracy. Edza kutsanangura chitima chako chepfungwa kwandiri: mushure mezvose, imwe yembiru dzehupfumi inzvimbo inokwikwidza, iyo de facto yakanga isipo pano.. Saka Amazon yaive nede facto monopoly (90% yemusika). Saka pakanga pasina makwikwi uye akaraira mazwi. Apple yakatengesa mamwe mazita paauction, mamwe akafanana kana akachipa. Zvakadaro, yakakwanisa kutora inenge 20% yemusika. Ini ndaizoona kukwezva kweAmazon mukupindira kwenyika uku.
Sei zvaive zvakakosha kuchengetedza Amazon nemutengo mumwe chete mutemo we e-mabhuku? Mukuwedzera, Apple haina kugadzira chero chipingamupinyi, iwe unogona kutenga e-mabhuku mune chero chitoro.
c) Ndapota usafunge. Gara mukona, tora karukureta uye bvisa -40% kubva pamutengo webhuku rakadhindwa. Ndiwo mutengo we-e-bhuku, uye kazhinji yakakosha. Paunonyora bhuku, riburitse uye utore mazana mashoma ekuedza kwako kwemwedzi yakati wandei (kutenda kune vanhu vakangwara vakaita sewe), pamwe uchaimba rimwe.
Mutongi Denise Cote akati nyaya isati yatanga, "Apple ine mhosva."
Oo, saka uku ndiko kukundikana kwako kukuru. Kusiyana neizvi, zvine zvazvakanakira kuti Apple nemagweta ayo vazive zvavari kuita nekukurumidza sezvinobvira. Panguva iyoyo, mutongi akanga atova (sezvinowanzoitika) zvinhu zvakakwana zvokuita chisarudzo obva ataura maonero ake. Saka Apple yaiziva payakamira uye yaigona kuzodzosera pfungwa iyi munhaurirano nekupa humwe humbowo mukufarira kwayo. Mutemo weCzech unoshanda zvakafanana. Mutongi acharaira bato riini kuti humbowo hwaaendesa hautsigire zvaanotaura...
Chechipiri ndiko kukanganisa kwako chokwadi. Muchinyorwa chakabatana, inotaura kuti akataura izvi mukutanga - ndiko kuti, nguva refu kutongwa kwatanga. Iwe unonyora nezve chokwadi chekuti akataura izvi isati yatanga kutongwa, sekunge haana kuona humbowo hwegwaro zvachose, nezvimwe.
Ini ndinokurudzira kuti usanyore nezvenyaya dzemutemo zvachose (kunyangwe maonero emunhuwo zvake), kana kudzidza nyaya yacho (maitiro ehurumende anorongwa padanho remubatanidzwa), kana kubvunza mumwe munhu anonzwisisa nyaya yacho.
Um, kurwisa mumwe nekusaziva mutemo uye kufungidzira, uyezve kuenzanisa chirevo chekuti "Apple ine mhosva" ne "uchapupu hahutsigire chirevo" kunotora dumbu rakasimba. Makorokoto berenza.
Heino mumwe munhu anotikunda zvakare uye havagone kana kuverenga:
Apple inoramba chero kubatanidzwa mukurangana uku. Mutongi Cote akacherekedza kuti kusimba kwehumbowo hweHurumende hwaitaurwa mukutaura kwake kwaingove "kuongorora kwake kwekutanga." Sangano reReuters rakatsanangura zvakataurwa nemutongi pamberi pekutongwa sezvisina kujairika: "Vanogona kuisa zvakanyanya kumanikidza Apple kugadzirisa gakava."
Itsika here kuti mutongi abudise mutongo wake wekutanga kune vezvenhau? Edzai kutijekesera isu vanhuwo zvavo VaBerenz.
Uye chimwe chinhu. Iwe zviri pachena kuti une ruzivo rwakashata rwemutemo wemakwikwi. Wakaruka maapuro nemapeya pamwechete. Dare rakashora kukanganisa kwemakwikwi nechibvumirano che cartel. Muchinyorwa chako, iwe unonyora nezve kushungurudzwa kwechinzvimbo chekutonga - ndiko kuti, kukanganiswa kwemakwikwi.
Zvirinani kunamatira kuhunyanzvi hwako, hausi nyanzvi pane izvi.
Mukuona kwangu, kupomerwa kwose ndiko somarina. Zviri pachena kuti hapana maitiro akanaka chete mubhizinesi, saka hapana aizoenda mberi, asi zvakare izvi hazvina musoro. Kutongwa kwakapusa zvachose. Pamusoro pezvo, pandichiri kukwanisa kutenga e-bhuku paAmazon ndoiverenga muBooks. Kana zvisingaite, saka zvakanaka, saka ndinonzwisisa mhosva, asi izvi zviri parutivi zvachose. Uyezve, vanhu, kudhindwa kwemuviri ndiko kwakanakisa kuverenga :)