Michal Ždanský kambani IHS iSuppli yagara yakapatsanura Apple ichangoburwa mudziyo, iyo iPad Air, kuratidza zvakavanzika zve Hardware yayo pamwe nemutengo wechimwe chinhu. Zvinoenderana nezvavakawana, kugadzirwa kweiyo yekutanga modhi kunodhura madhora mazana maviri nemakumi manomwe nemana, iyo inodhura kwazvo modhi ine 274 GB uye LTE yekubatanidza Apple ichaburitsa $ 128 uye nekudaro ine 361% margin pairi.
Apple yakakwanisa kuderedza zvakanyanya mutengo wekugadzira uchienzaniswa neyechitatu chizvarwa iPad, iyo kekutanga yakashandisa Retina kuratidzwa ine kane nhamba yepixels. Kugadzirwa kwayo kunodhura madhora mazana matatu nemakumi matanhatu, nepo piritsi rechipiri rechizvarwa rakachipa rakabuda pamadhora mazana maviri nemakumi mana nemashanu. Hazvishamisi kuti chikamu chinodhura kwazvo chese mudziyo ndicho chiratidziro. Iyo yakanyanya kuonda kupfuura chizvarwa chechitatu, ukobvu hwakaderera kubva 3 mm kusvika 316 mm. Zvaikwanisika kuderedza ukobvu nekuda kwenhamba diki yezvikamu. Semuenzaniso, iyo yekubata bata inoshandisa imwe chete girazi pane maviri. Mutengo papanera i$245 ($2,23 kuratidza, $1,8 touch layer).
Chinonyanya kufadza ndechokuti Apple yakaderedza nhamba ye LED inovhenekera kuratidzwa, kubva pa84 kusvika ku36 chete. Kutenda kune izvi, zvose uremu uye kushandiswa zvakaderedzwa. AllThingsD inoratidzira kudzikiswa kwehuwandu hwema diode kuita zvirinani uye kupenya kwepamusoro, acc Cult of Mac imhaka yekushandiswa kweiyo IGZO kuratidzwa, kushandiswa kwayo muApple zvigadzirwa kwave kuchifungidzirwa kwenguva yakareba. Zvisinei, mashoko aya haasati asimbiswa.
Chimwe chinhu chine mukurumbira pano i64-bit Apple A7 processor, yakagadzirwa neApple pachayo uye yakagadzirwa neSouth Korea Samsung. Iyo chip haina kudhura, kambani inouya nemadhora gumi nemasere. Kunyange yakachipa ndeye flash kuchengetedza, iyo inodhura pakati pemadhora mapfumbamwe nemadhora makumi matanhatu zvichienderana nehuwandu (18-9GB). Iyo inonyanya kudhura chikamu ndiyo chipset yekubatanidza kune nharembozha, iyo inodhura madhora makumi matatu nemaviri. Apple yakashongedza iyo iPad ne chipset yakadaro inogona kuvhara ese anoshandiswa LTE frequency, nekuda kwainogona kupa imwe iPad kune vese vanoshanda, nekudaro ichiwedzera kudzikisa mutengo wekugadzira.
Pasinei nekuratidzwa kunodhura, kunodhura kudarika zvizvarwa zvose zvakapfuura, Apple yakakwanisa kuderedza mutengo wekugadzira nemadhora makumi mana nemaviri uye nokudaro kuwedzera mariji kubva ku42% kusvika ku36,7%, nemhando dzinodhura zvakanyanya mutsauko unotonyanya kutaurwa. Ehe, iyo margin yese haisviki muhomwe yeApple, nekuti ivo vanofanirwa kuisa mari mukushambadzira, zvinhu uye, semuenzaniso, kusimudzira, asi purofiti yekambani yeapuro ichiri yakakura.
Zvakaoma kuverenga muganho kana isu tisingabatanidzi dzimwe mari dzakadai sekutengesa, logistics, kuunganidza, nezvimwewo. Zvechokwadi, inopa zvishoma zvishoma nezvekuti mitengo yezvikamu inofamba sei muzvizvarwa zvakasiyana.
Iwe uri kuvhiringa margin nepurofiti
flash headline kungokwezva vaverengi vakawanda sezvinobvira. Mutsara wekupedzisira chete wechinyorwa chose ndiwo wakakodzera chaizvo..
sorry, ndezvipi zvisina maturo izvi? Chinyorwa chine zvirevo uye nhamba chete.
Chero ani anonyunyuta nezve 41% musiyano pakati pemutengo wekutengesa uye mutengo wekugadzira wezvikamu zviri pachena kuti haana kumbobvira aita chero chinhu muhupenyu hwavo ndokuzoedza kuitengesa.
Ndinonzwisisa kushuvira kwevashandisi. vanofungidzira iPad yavo inogona kudhura hafu yakawandisa, asi chokwadi chehupfumi hachiregi. Kana iwe usingakwanise kutengesa chinhu nekaviri mutengo wekugadzira (kana kupfuura), zvinenge zvisina kukodzera kugadzira. Ehe, inosiyana kubva kune indasitiri kuenda kune indasitiri, asi iyo pfungwa yekuti iwe unowedzera mutengo wezvikamu, wedzera 10% kwairi uye kubhadharisa mutengi zvachose.
Apple inoita mari hombe kunyanya nekuti inotengesa maturusi mahombe emidziyo, kwete nekuti ine magidhi akashata.
Zvekureva: Iyo Samsung Galaxy S4 inotengesa nemadhora mazana mashanu nemakumi manomwe nepfumbamwe muUS, ine mutengo unofungidzirwa wekugadzira wemadhora mazana maviri nemakumi matatu nemanomwe. (data kubva muna Chivabvu, ndine nungo yekuziva mutengo wanhasi)
Munyori wechinyorwa zvakajeka haazive kuti margin chii. Mumitengo, ndinoona zvimwe zvinobatika, asi pasina mari isingabatike senge iPhone kusimudzira, iOS, kushambadzira uye boka remamwe mari (kusanganisira, semuenzaniso, mihoro yemagweta kune vanochenesa). Iko hakuna kana mamiriro ekutakura uye kusangana kwezvikamu izvozvo. Nokudaro, mari iyi haisi kunyange pazinga rekugadzirisa mari. Ndapota funga pamusoro pezvauchanyora nguva inotevera. Uyu ndiwo mhando yeMheni.
Iwe sezviri pachena hauzive kuti margin chii uye uri kuvhiringa pfungwa nemafungiro. Uyu ndiwo musiyano pakati pemutengo wekutengesa uye mutengo wekugadzira. Kune rumwe rutivi, purofiti kubva kune chigadzirwa ndiyo margin yakaderedzwa nemitengo inobatanidza nekutengesa, etc. Nokudaro, tapota funga pamusoro pezvaunonyora nguva inotevera. Uhwu ndihwo hutano hwemashoko senge kubva kuIDnes.
Va Žďánský, musadadira. Mushure mezvose, hautauri mutengo wekugadzira, asi mutengo wezvikamu. Unotenga zvimwe zvikamu semutengi here? Mari yekugadzira inowanzo patsanurwa kuita yakagadziriswa (mamwe awataura, mamwe akasiiwa) uye akasiyana (iwe wakanganwa zvachose nezvawo). Zvawataura zvinoshanda kune vatengesi vanotengesa zvinhu - i.e. vanotenga chigadzirwa chex uye vanotengesa chigadzirwa chimwe chete chex + pamwe 20% + VAT. Zvadaro margin ndeye 20%. Asi mune iyi kesi, Apple haitengi zvikamu zvekutengesa, "inotenga" zvimwe zvakawanda zve "zvikamu" mukati - kusimudzira, software uye zvese zvine chekuita nazvo. Zvese izvi ndezvemari yekugadzira. Saka zvirokwazvo handingakufadzei pabvunzo.
VaRobert hapana pandakataura kuti iyi irondedzero yakazara yezvikamu zvese. IHS iSuppli yakaverengera kuti mutengo wekugadzira, i.e. mutengo wezvikamu + musangano, imadhora mazana maviri nemakumi manomwe nemana eiyo base modhi. Kuvandudzwa kweSoftware, kushambadzira, nezvimwe zvakasiyana zvachose mutengo uye hazvibatanidzwe muhuwandu hwekuverenga. Kana iwe waizoverenga purofiti, ndiko kuti, izvo Apple inonyatso gamuchira pachidimbu, zvino zvingave zvakasiyana. Asi sezvakataurwa pamagumo echinyorwa, Apple haizowana iyo yese margin. Usapesanisa margin nepurofiti.