Vhara shambadzo

Raj Aggarwal, akashanda pane imwe nharembozha yezano inonzi Adventis. Akasangana naSteve Jobs kaviri pasvondo kwemwedzi yakati wandei, mubvunzurudzo yaNyamavhuvhu 15, anotsanangura kuti Steve Jobs akanyengerera sei mushandisi weUS AT&T kuti ape masevhisi ayo ku iPhone, zvichibva pachibvumirano chekugovana purofiti.

Muna 2006, Adventis pamwe chete neBain & Co. yakatengwa neCSMG. Aggarwal akashanda ipapo semuongorori kusvika 2008 asati asiya femu kunotsvaga Boston-based Localytic.

Localytic ine vashandi vanopfuura makumi mashanu uye "inopa analytics uye kushambadzira mapuratifomu kune nharembozha dzinomhanya pabhirioni zvishandiso, zvinopfuura zviuru makumi maviri zvakazara. Makambani anoshandisa Localytic kutungamira kugovera kwavo mabhajeti ekushambadzira nharembozha kuwedzera kukosha kwehupenyu hwevatengi vavo anosanganisira Microsoft neNew York Times, "anodaro Aggarwal.

Sekuziva kwemunhu wese, muna Chikumi 2007, apo Mabasa akatanga kuburitsa iPhone, akaita chibvumirano neAT&T, maererano nekuti Apple yaizogamuchira chikamu chemuhoro weanoshanda. Chidzidzo chakaitwa paHarvard Business School uye chakanzi Apple Inc. muna 2010 anonyora kuti: "Semutakuri weUS akasarudzika weiyo iPhone, AT&T yabvuma chibvumirano chekugovana purofiti isati yamboitika. Apple yakagamuchira anenge madhora gumi pamwedzi pamushandisi wega wega we iPhone, izvo zvakapa kambani yeapuro kutonga pamusoro pekugovera, mitengo uye branding. "

2007. Apple CEO Steve Jobs uye Cingular CEO Stan Sigman vanosuma iPhone.

Aggarwal, aishandira Adventist, iyo yakaraira Mabasa mukutanga kwa2005, anoti Jobs akakwanisa kuita chibvumirano neAT&T nekuda kwekufarira kwake pachedu ruzivo rweiyo iPhone, nekuda kwekuedza kwake kuvaka hukama nevatakuri, nekuda kwake. kukwanisa kuita zvikumbiro zvakadaro, izvo vamwe vachawana zvisingagamuchirwi, uye neushingi hwekubheja pamikana mikuru yechiratidzo ichi.

Mabasa akanzi akasiyana nemamwe maCEO akapa Aggarwal basa rekuita zano. “Mabasa akasangana neMukuru weMushandi wega wega. Ndakashamiswa nekunanga kwake uye kuedza kusiya siginicha yake pane zvese zvaiitwa nekambani. Aifarira zvakadzama ruzivo uye aitarisira zvese. Akazviita," anoyeuka Aggarwal, uyo akaororwawo nenzira iyo Jobs akanga achidisa kuisa mungozi kuti chiono chake chive chechokwadi.

"Pane mumwe musangano weboardroom, Mabasa akagumbuka nekuti AT&T yaipedza nguva yakawanda ichinetseka nezve njodzi yechibvumirano. Saka akati, ‘Munoziva chatinofanira kuita kuti tivamise kunyunyuta? Tinofanira kubhadharisa AT&T kwebhirioni imwe yemadhora uye kana dhiri rikasashanda, vanogona kuchengeta mari. Saka ngativapei bhiriyoni remadhora tovavhara.' (Apple yaive nemari inosvika mabhiriyoni mashanu emadhora panguva iyoyo). inotsanangura dambudziko raAggarwal.

Kunyangwe Mabasa asina kupa AT&T mari, kutsunga kwake kuita kudaro kwakafadza Aggarwal.

Aggarwal akafungawo Mabasa akasiyana mune zvaanoda zvinokatyamadza, achitsanangura: "Mabasa akati, 'Kufona kusingagumi, data uye kutumira mameseji kwemadhora makumi mashanu pamwedzi - ndiro basa redu. Tinofanira kuda uye kutevera chimwe chinhu chakashata icho pasina achada kugamuchira.' Anogona kuuya nezvichemo zvakadaro ozvirwira - kupfuura chero ani zvake. "

Iine iyo iPhone, AT&T munguva pfupi yakave nekaviri purofiti pamushandisi wevakwikwidzi vayo. Maererano nekudzidza Apple Inc. muna 2010 AT&T yaive neavhareji yemari pamushandisi (ARPU) yemadhora makumi mapfumbamwe nemashanu nekuda kweiyo iPhone, zvichienzaniswa nemadhora makumi mashanu kune vatatu vepamusoro vatakuri.

Vanhu vepaAT&T vaidada nechibvumirano chavakaita neMabasa, uye zvechokwadi vaida zvese zvaifanira kupihwa neApple. Sekureva kwebvunzurudzo yangu yaFebruary 2012 naGlen Lurie, aive purezidhendi weEmerging Enterprises and Partnerships, kudyidzana kweAT&T chete neApple kwaive muchidimbu mhedzisiro yekugona kwaLurie kuvaka mukurumbira naJobs naTim Cook zvichibva pakuvimbika, kuchinjika, uye kuita sarudzo nekukurumidza. .

Senzira yekuvaka chivimbo ichocho, Mabasa aifanira kuve nechokwadi chekuti Apple's iPhone zvirongwa zvaisazoburitswa kune veruzhinji, uye Lurie nechikwata chake chidiki sezviri pachena vakatendesa Mabasa kuti vaive vakavimbika pamusoro peiyo iPhone isingabatike bhizinesi.

Mhedzisiro yaive yekuti AT&T yaive neyakasarudzika yekupa iPhone sevhisi kubva 2007 kusvika 2010.

Kunobva: Forbes.com

munyori: Jana Zlámalová

.