Amaya Toman Kudzoka kwaSteve Jobs chaive chiitiko chakakosha cheApple uye panguva imwechete sechiratidzo chehuwandu hwekuchinja kwakakosha uye hutsva. Yakateverwa, semuenzaniso, nekuburitswa kweMac yakabudirira kwazvo, uye iPod yakauya gare gare. Chakakoshawo kwaive kutangwa kweApple Store yepamhepo, yanga yatove nemakore makumi maviri nemaviri munaNovember 10 wegore rino.
NeMabasa, shanduko yakauya kuApple nenzira yekugumiswa kwezvimwe zvigadzirwa, kuunzwa kwakawanda kwezvitsva, uye kutangwa kwakambotaurwa kwekutengesa online. Kunyangwe zvaisaita senge panguva iyoyo, nhanho yekupedzisira yaive imwe yeakanyanya kukosha kuti Apple irarame mumusika. Mumakore ekuma1990, iwe unenge uchiri kutsvaga zvidhinha-uye-dhaka Apple Store pasina - vatengi vakawana maMacs avo kuburikidza nevanogovera vane hunyanzvi kana cheni huru dzekutengesa.
Zvinogona kudaro kufarira iwe
Panguva iyoyo, zvisinei, hunyanzvi hwevashandi vemaketani aya hwaigona kupokana zvakanyanya, uye kukosha kwavo kwaisava mutengi anogutsikana, asi purofiti chete - uye izvi hazvina kuunzwa kwavari neApple zvigadzirwa panguva iyoyo. Macs saka aiwanzo kurira mukona, achifuratirwa, uye zvitoro zvakawanda hazvina kana kutakura zvigadzirwa zveApple.
Shanduko iyi yaifanirwa kuunzwa nepfungwa yekuti "chitoro muchitoro". Apple yakagumisa chibvumirano neCompUSA, pasi payo kona yakakosha yaizochengeterwa zvigadzirwa zveApple muzvitoro zvakasarudzwa. Iyi nhanho yakasimudza kutengesa zvishoma, asi yakanga isati yakwana, tisingatauri kuti Apple yakanga isati yave ne100% kutonga pamusoro pekutengesa kwezvigadzirwa zvayo.
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Muchikamu chechipiri chemakumi mapfumbamwe ezana remakore rapfuura, e-shopu dzakasiyana-siyana dzaive dzakawanda muhucheche hwavo. Imwe yakadaro yaishandiswa naDell, iyo yakatanga kusikwa kwayo muna 1995. Muna December 1996, e-shop yakanga yatowana kambani miriyoni yemadhora pazuva.
"Muna 1996, Dell akapayona zvitoro zvepamhepo, uye chitoro chepamhepo cheDell panguva iyoyo chave chiri chiyero chenzvimbo dzekutenga online kusvika zvino," akadaro Steve Jobs panguva iyoyo. "Nechitoro chedu chepamhepo, isu tiri kuseta chiyero chitsva chee-commerce. Uye ndinofungidzira kuti tinoda kukuudza, Michael, kuti nezvigadzirwa zvedu zvitsva, chitoro chedu chitsva, uye tsika yedu yekugadzira, tiri kukutevera, shamwari yangu, " akadaro kuna Michal Dell.
Iyo yepamhepo Apple Store yaita chaizvo kubva pakutanga. Mumwedzi wayo wekutanga, yakaita Apple $ 12 miriyoni-avhareji inosvika zviuru mazana manomwe emadhora pazuva, inova zvikamu zvitatu zvemari yezuva nezuva Dell yakagadzirwa kubva muchitoro chayo chepamhepo mukati memwedzi mitanhatu yekutanga yekushanda. Nekudaro, manejimendi epamhepo Apple Store ipapo uye nhasi haakwanise kuenzaniswa. Apple haichabudisi nhamba chaiyo yekutengesa yezvigadzirwa zvayo, uye muma730 haina kuita pundutso kubva kumasevhisi sezvairi kuita nhasi.
Zvinogona kudaro kufarira iwe
Petr Škuta Kutangwa kwekutengesa kwepamhepo kwaive kwakakosha kuita kuti Apple idzoke patsoka dzayo uye nekubudirira kudzokera kumusika. Nhasi, iyo Apple e-shop chikamu chakakosha chebhizinesi rekambani. Iyo kambani inoshandisawo webhusaiti yayo kusimudzira, uye pese painoitora pasi kwechinguva kune zvigadzirwa zvitsva, haina kutariswa nenhau. Mitsetse pamberi pezvitoro zveApple zvishoma nezvishoma ichive chinhu chekare - vanhu vanoshandisa ma-pre-odha pa-e-shop uye vanowanzomirira chigadzirwa chavo chezviroto mukunyaradza kwedzimba dzavo. Iyo kambani haichada chero cheni kana vatengesi vekutengesa. Kuseri kweizvo zvingaite sezvisinganzwisisike zvakapusa pakutanga pakuona, huwandu hukuru hwebasa, kushanda nesimba uye kugadzirwa kwakavanzwa.
Kunobva: Apple Insider
