Jakub Dlouhy Muna Chikumi, takaburitsa pano paJablíčkář chinyorwa chakatsanangura nyaya yekusikwa kweXiaomi. Muchinyorwa, zvakataurwa kuti director wayo Lei Jun akafemerwa nebhuku nezveApple naSteve Jobs, uye imwe gangaidzo yakatsanangurwa mukuti Xiaomi's corporate philosophy ichiri yakanyatsopesana neiyo Apple. Saka ndeipi nzira huru yehofori yeChinese? Uye kambani iri kutevedzera Apple, panguva imwechete, ingaite sei mari kubva kune yakanyatsopesana modhi? Mitsetse inotevera ichapindura izvi.
Zvakawanda zvakafanana
Pakutanga kuona, kune zvakawanda zvakafanana pakati pemakambani maviri aya. Kunyangwe ari muvambi Lei Jun achipfeka saSteve Jobs, dhizaini yakafanana yezvigadzirwa kana software, zvitoro semakopi akatendeka eApple Stores kana sirogani "Chimwezve chinhu ..." icho Xiaomi mushure mekufa kweMabasa. yakashandiswa pamberi peApple pachayo, zviri pachena kuti kambani inowana kupi kufemerwa kwayo. Nekudaro, kana zvasvika kune bhizinesi modhi, makambani maviri aya anopesana zvachose.
Zvakapesana zvikuru
Nepo Apple ichizviona seyemhando yepamusoro iyo inogona kuraira mazwi emitengo uye kuita mari yakawanda kubva pairi, iyo kambani yeChinese yakasarudza nzira yakanyatsopesana. Xiaomi inozivikanwa nekuda kwezvigadzirwa zvayo zvakachipa izvo zvinotengesa nemutengo wakaderera kune vanhu vakawanda sezvinobvira pasi rose.
Photogallery
Xiaomi yakavambwa muna 2010 uye yakakurumidza kuve zita remhuri nekuda kwekuti yakatengesa mayunitsi ese ekutanga smartphone, iyo Mi-1, muzuva nehafu chete. Iyo Mi-1 yakavhurwa nemuvambi uye mutungamiriri Lei Jun muna Nyamavhuvhu 2011, akapfeka t-shirt yakasviba uye jeans, semudziyo une zvinhu zvakaenzana ne iPhone 4, asi pahafu yemutengo. Nepo iyo iPhone 4 yakatengeswa nemadhora mazana matanhatu, iyo Mi-600 inodhura inodarika mazana matatu emadhora. Nekudaro, zvinofanirwa kuwedzerwa kuti Xiaomi yakatengesa foni yayo yekutanga nekupenya, asi ine purofiti shoma. Izvi zvaive nechinangwa, zvisinei, sezvo zvakapa kambani kushambadza kukuru uye yakawana Lei Jun zita remadunhurirwa "Chinese Steve Jobs", izvo sezviri pachena haadi. Mukuwedzera, iyo kambani inotarisa pakushambadzira uye kusimudzirwa mune zvese, ichivimba neayo akavimbika fan base iyo yakavaka kuburikidza nemigwagwa uye maforamu epamhepo.
Kubva pakukopa kuenda kumukwikwidzi chaiye
Kumhanya kunoita kambani ine zita remadunhurirwa rinonyomba "Apple Copycat" ave mukwikwidzi chaiye kukambani yeCupertino, zvinoyemurika kutaura zvishoma. Kare muna 2014, Xiaomi yaive yechitatu yakakura kugadzira smartphone, asi mushure mebhizinesi rayo zano rakateedzerwa naHuawei naOppo, yakawira nzvimbo dzinoverengeka.
Zvinogona kudaro kufarira iwe
Klára Jelínková Apple inozivikanwa nekushandura chigadzirwa chayo chinopa kashoma uye kune yakawanda fanfare, nepo Xiaomi yakazvishandura kuita mhando yechitoro chemidziyo uye zvakanyanya nekufamba kwenguva, ichiwedzera zvigadzirwa zvitsva nguva dzese. Muchipo chekambani yeChinese, unogona kuwana zvinenge zvese kubva kune kettle, kusvika kune mazino, kune zvigaro zvechimbuzi zvinotungamirirwa ne-smartphone. Xiaomi Mutevedzeri Mukuru weMutungamiri Wang Xiang akaudza Wired muna Zvita:
"Yedu ecosystem inopa vatengi zvigadzirwa zvitsva zvisina kujairika zvavaisatomboziva kuti zviripo, saka vanoramba vachidzoka kuchitoro cheXiaomi Mi Home kuti vaone kuti chii chitsva."
Kunyangwe zvakawanda zvachinja paXiaomi kubva pakutanga, hwaro hunoramba hwakafanana - zvese zvakachipa zvakachipa. Muna Chivabvu, Xiaomi yaive zvakare yechitatu yakakura kugadzira smartphone, uye kunyangwe zvingaite sezvisingaite panguva ino, ine hurongwa hwakasiyana hweramangwana. Inoda kutarisa pamasevhisi epamhepo, kureva masisitimu ekubhadhara, kutenderera nemitambo. Tichaona kana zvichiita "Apple yeChina" icharamba ichibudirira seizvi, chero zvakadaro, humbowo hwekuti kunyangwe iyo chaiyo yakatarisana nekambani zano kune Apple inogona kushanda. Uye zvakanaka kwazvo.
zvakanaka, ndinokurudzira kutora izwi rekuti "mupfumi" netsanga yemunyu, tichifunga nezvekurasikirwa kukuru kwavanoita kugadzira gore rega rega, kutadza kudzikisira, uye kukura uye kukura gore rega rega. Havasati vave negore rimwe chete. Ringori rimwe furo rakaputirwa.